Who are these rolls suitable for?

Brunch shoppers looking for seeds and fibre

If you want kernels or seeds in your roll, look at seeded varieties. If fibre is your main priority, compare the nutritional information per 100 g; a wholemeal Kaiser roll may also be worth considering.

Fans of white Kaiser rolls

A white Kaiser roll is a good choice if you want to bake a classic roll for Easter brunch and seeds aren’t essential. Check the preparation time if you want to serve them warm just before brunch.

Brunch hosts keeping an eye on allergens

If you’re buying for guests who avoid gluten or need to watch certain ingredients, check the latest allergen information. The name ‘seeded’ or ‘wholemeal’ doesn’t tell you which allergens a roll contains or may contain.

What should you look for when choosing?

What to consider What to check before buying Who it matters to
Seeds and fibre Check which seeds or kernels are listed in the ingredients, and compare the fibre per 100 g in the nutritional information. I want seeds in my brunch roll and to be able to compare the fibre content too. This would be the main factor for around 36% of consumers.
Baking and serving time Check the baking instructions and whether all the rolls will fit in the oven or air fryer at once. If I want to serve the rolls warm, baking them needs to fit into my brunch plans. This would be the main priority for around 29% of consumers.
Number of rolls Compare the number of rolls and the pack weight with how much you want to serve your guests. For a larger gathering, I want enough rolls without unnecessary leftovers. This would be the main consideration for around 21% of consumers.
Gluten and allergens Check the latest label for both ‘contains’ and ‘may contain’ information; if you need gluten-free rolls, choose a product explicitly labelled gluten-free. If a guest needs to avoid certain ingredients, I first need to be able to choose a suitable roll. This requirement would be decisive for around 14% of consumers.

Common mistakes

  • Assuming Kaiser-shaped rolls contain seeds

    White Kaiser rolls from retailers including Lidl, ALDI, PLUS and Dirk aren’t described as seeded rolls. So the shape alone doesn’t tell you whether they contain seeds or wholemeal flour.

    If seeds are essential, check the product name and ingredients list; otherwise, choose a white Kaiser roll knowingly.

  • Assuming seeded rolls are suitable for everyone

    Seeded rolls may contain sesame and gluten-containing cereals. Albert Heijn also states that its gluten-free seeded rolls may contain, among other things, egg, milk, soya, almond and hazelnut.

    If you need to account for allergies or dietary requirements, check the latest information on ingredients the product contains or may contain.

  • Taking iodised salt for granted

    According to the Voedingscentrum, Dutch bakers aren’t required to use baker’s salt. Whether iodised salt or baker’s salt is used varies from roll to roll.

    Look for these terms in the ingredients list if they matter to your choice; for unpackaged bread, ask which ingredients have been used.

  • Not leaving enough room for baking

    If all the rolls won’t fit in the oven or air fryer at once, you’ll need to bake them in batches, which could affect serving times.

    Count the rolls, read the pack instructions and plan to bake them in batches if necessary.

Brands compared

Albert Heijn

Offers both a wholemeal Kaiser roll and gluten-free seeded rolls; they’re different types of roll for different needs.

  • AH Kaiserbroodje volkoren lists wholemeal wheat flour and 7,1 g of fibre per 100 g.
  • AH Glutenvrij Meerzaden broodjes contain seeds, but according to the product information may also contain, among other things, egg, milk, soya, almond and hazelnut.

Jumbo

Jumbo Meergranenbroodjes are a bake-at-home alternative when seeds matter more than the Kaiser shape.

  • The ingredients include pumpkin seeds, sunflower seeds, linseed and sesame seeds.
  • These are multigrain rolls, not Kaiser rolls; the product information lists gluten-containing cereals, sesame and soya.

Lidl

Lidl describes a white Kaiser roll, as well as a separate wholemeal roll with seeds and kernels.

  • This means you can consider the Kaiser shape and a seeded option separately.
  • The range may vary by store; don’t assume the white Kaiser roll contains seeds.

ALDI

De Afbakker offers white Kaiser rolls alongside other bake-at-home multigrain rolls.

  • The white Kaiser rolls and multigrain products are clearly different bread options.
  • Check the ingredients of your chosen product if seeds in the roll are important to you.

PLUS

PLUS offers white and wholemeal Kaiser rolls, whose nutritional information can be compared separately.

  • PLUS Kaiserbroodje volkoren lists 67% wholemeal wheat flour and 6,9 g of fibre per 100 g; the white variety lists 2,92 g of fibre per 100 g.
  • Neither of these Kaiser products is described as a seeded roll.

Dirk

Dirk features a pack of four 1 de Beste Kaiserbroodjes to bake at home.

  • The product information gives instructions for baking in an oven or air fryer.
  • If you’re looking for seeds, check whether another roll would better suit your needs.

Bread alternatives on Joybuy

These products offer a brioche roll with a seed topping, multigrain baguettes and round multigrain loaves as alternatives for Easter brunch. They aren’t Kaiser rolls, so consider the shape and how much bread you need when choosing.

Lekhaven Bakkerij brioche rolls with a sesame and linseed topping

Lekhaven Bakkerij Brioche Roll with sesame and linseed topping, 2 × 50 g

For anyone who wants to serve individual rolls with a seed topping; these are brioche rolls, not Kaiser rolls. Check the latest allergen information and preparation instructions on the pack.

View on Joybuy
Lekhaven Bakkerij Multigrain Rustic Baguette, pack of four

Lekhaven Bakkerij Multigrain Rustic Baguette, 4 × 135 g

For a brunch where multigrain baguettes work better than small Kaiser rolls. Check which seeds are listed and follow the baking instructions on the pack.

View on Joybuy
Lekhaven Bakkerij Multigrain Country Bread, two round loaves

Lekhaven Bakkerij Multigrain Country Bread Round, 2 × 550 g

For anyone who wants to slice and share round multigrain bread at the brunch table instead of serving individual Kaiser rolls. Check the ingredients and baking instructions on the pack.

View on Joybuy

Frequently asked questions

Do seeded rolls always contain more fibre than white Kaiser rolls?

No, you need to compare the fibre content of each product. Jumbo lists 5,5 g of fibre per 100 g for its Meergranenbroodjes, Albert Heijn lists 7,1 g per 100 g for its wholemeal Kaiser roll, and PLUS lists 2,92 g per 100 g for its white Kaiser rolls. Having seeds in the name doesn’t, by itself, indicate a set fibre content.

What should I look out for if a guest avoids sesame or gluten?

Check the latest ingredients and allergen information for every roll. Jumbo Meergranenbroodjes list sesame and gluten-containing cereals, among other things; a wholemeal Kaiser roll isn’t automatically gluten-free. Also check for ingredients that a product may contain.

Does all Dutch bread have to contain iodised baker’s salt?

No. The Voedingscentrum says that bakers aren’t required to use baker’s salt. Check the label to see whether ‘baker’s salt’ or ‘iodised salt’ is listed in the ingredients for your chosen bread.

When should I bake Kaiser rolls for Easter brunch?

Plan the baking around serving time and follow the instructions for your chosen product. Albert Heijn recommends 6–8 minutes in an oven at 220 °C or 5–6 minutes in a preheated air fryer at 200 °C for its Kaiser rolls. Bear in mind how many rolls will fit in the appliance at once.