Who is this choice important for?

Breakfast lovers looking to increase their fibre intake

If you regularly eat a savoury roll, you may want to know whether it’s made with wholemeal flour and how much fibre it contains per 100 g. A sprinkling of seeds won’t tell you that.

Fans of seeds and kernels

You’re looking for extra texture with savoury toppings. Check the ingredients list to see whether the roll actually contains seeds or kernels, rather than relying on the name ‘multigrain’.

Home bakers with allergy questions

You want to bake rolls at home, but also need to watch out for ingredients such as wheat, milk or sesame. In that case, check both the baking instructions and the latest ingredients and allergen information.

What should you look for when choosing?

First, decide what matters most for your savoury breakfast: the type of bread, seeds for extra texture or the convenience of baking at home. If you have an allergy, check the ingredients and allergen information before choosing.

Wholemeal Kaiser roll

Choose this when: Wholemeal bread and comparing fibre content are your priorities.

Keep in mind: Wholemeal doesn’t automatically mean the roll contains seeds or kernels.

Seeded multigrain roll

Choose this when: You’re mainly after seeds or kernels for extra texture with savoury toppings.

Keep in mind: According to the Netherlands Nutrition Centre, multigrain bread is made from at least three types of grain. That alone doesn’t tell you whether it contains wholemeal flour or seeds.

White bake-at-home Kaiser roll

Choose this when: You want to bake a white roll shortly before breakfast.

Keep in mind: Check the instructions for each product, and compare its fibre content separately if that matters to you.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Check the wholemeal description, ingredients and fibre per 100 g. If I often eat a savoury roll, I want to take the type of bread and fibre content into account. For around 36% of consumers, wholemeal and fibre are the top priorities.
Seeds and kernels Look for seeds or kernels specifically listed in the ingredients. With savoury toppings, I’m mainly looking for the texture of seeds or kernels, not just ‘multigrain’ on the packaging. For around 29% of consumers, this texture is the top priority.
Baking at home Read the instructions for your appliance, including the time and temperature, and check how to store the rolls. I want to bake the roll shortly before breakfast and know how to store any leftovers. Convenience is the main consideration for around 21% of consumers.
Allergens and labelling Read the latest ingredients and allergen information; compare salt per 100 g if you’re keeping an eye on it. If I need to take an allergy into account, I need to know which ingredients and allergens are listed for the roll. For around 14% of consumers, this check is the most important factor when buying.

Common mistakes

  • Assuming multigrain means wholemeal or seeded

    According to the Netherlands Nutrition Centre, multigrain means a product contains at least three types of grain. The name doesn’t tell you whether the roll contains wholemeal flour or seeds.

    For a wholemeal option, look for the product description and ingredients. Check the ingredients list separately for seeds or kernels.

  • Only checking the front of the pack when you have allergies

    A product name or picture doesn’t give you the full allergen picture. The Netherlands Food and Consumer Product Safety Authority points out that allergens must be listed on the label.

    Check the latest allergen information before buying. If you can’t find it for loose rolls in a shop, ask a member of staff.

  • Comparing nutritional values on different bases

    A value per roll can’t be compared directly with one per 100 g if the rolls weigh different amounts.

    Compare fibre and salt per 100 g, and check whether the nutritional information applies to the product before or after baking.

Brands to consider

Albert Heijn

Albert Heijn lists white bake-at-home Kaiser rolls and a separate wholemeal Kaiser roll.

  • The white bake-at-home option comes with ingredients and baking information.
  • If you want seeds or kernels, check the ingredients list for the specific roll; the white option isn’t described as having them.

Jumbo

Jumbo lists products including frozen wholemeal Kaiser rolls.

  • The wholemeal description is a useful starting point if the type of bread is important to you.
  • Check the details for the exact product you choose to find out about seeds, allergens and nutritional values.

Lidl

Lidl lists Kaiser rolls for baking at home, with six rolls per pack.

  • The product type and pack size can help you choose rolls for a bake-at-home breakfast.
  • Check the latest label if you want to find out about seeds, nutritional values or allergens.

ALDI

ALDI lists white bake-at-home Kaiser rolls under the name De Afbakker.

  • The white description makes it clear what type of bread you’re choosing.
  • Check the ingredients list for each seeded roll rather than assuming it contains seeds based on the wider range.

PLUS

PLUS lists white bake-at-home Kaiser rolls and a separate wholemeal Kaiser roll.

  • According to the PLUS product information, its listed wholemeal Kaiser roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
  • The wholemeal option may contain sesame. Check the latest information for your chosen product when buying.

Dirk

Dirk lists white Kaiser rolls and, as a different type of bread, a multigrain hearth loaf with grains and seeds.

  • The hearth loaf is a separate option if the shape of the bread matters less to you than whether it contains seeds.
  • A multigrain hearth loaf isn’t a Kaiser roll. Check the type of bread and ingredients for each product separately.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is a multigrain Kaiser roll also wholemeal?

No, the two descriptions don’t mean the same thing. According to the Netherlands Nutrition Centre, multigrain bread is made from at least three types of grain. For a wholemeal option, check the product description and ingredients, and compare the fibre per 100 g if you wish.

What should I look for if I have a sesame or gluten allergy?

Check the latest ingredients and allergen information for the specific roll before buying. PLUS lists wheat and possible traces of sesame for its wholemeal Kaiser roll. If you’re buying a loose roll and the information isn’t clearly displayed, ask for the allergen details.

Can you bake a Kaiser roll in an air fryer?

Follow the instructions for the product you’ve bought. PLUS recommends four minutes in a preheated air fryer at 200 °C for its white bake-at-home Kaiser rolls. Don’t automatically use the same time and temperature for a different roll.