Who is a mix useful for?

Travellers with different preferences

If everyone wants a different type of roll, you can take white and wholemeal Kaiser rolls separately and choose the quantity of each to suit your group.

People keeping an eye on fibre

Compare the nutritional information per 100 g and check whether the chosen variety is explicitly labelled wholemeal. Its colour or the name ‘multigrain’ isn’t enough to confirm this.

Travellers planning their departure

Whether you choose fresh, bake-at-home or frozen rolls depends on the time and equipment you have before setting off, as well as the product’s storage instructions.

What should you look for when choosing?

First decide which types the travellers want to eat, then check whether you can bake the rolls before setting off and how many you’ll need.

What to consider What to check when buying Who does this matter to?
White and wholemeal Check that the wholemeal variety is explicitly labelled as such, and compare the fibre content per 100 g on the packs. If everyone wants a different type of roll, I want to be able to take both white rolls and an option clearly labelled wholemeal. This freedom of choice is a priority for around 44% of consumers.
Preparation Check whether the rolls are fresh, bake-at-home or frozen, and follow the preparation and storage instructions. If I don’t have time to bake just before setting off, I want to be able to take the rolls with me straight away; around 33% of consumers prioritise this convenience when setting off.
Number of rolls Compare the number of rolls in each pack with what the group needs and can store. For a small travel group, I don’t want to be left with lots of unused rolls. The right quantity matters most to around 23% of consumers.

Common mistakes

  • Assuming a dark or multigrain roll is wholemeal

    The colour and the name ‘multigrain’ don’t, on their own, mean that the grain ingredient is wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholemeal if its grain ingredient consists entirely of wholemeal flour.

    Look for the wholemeal label on the exact product pack, and read the ingredients and nutritional information too.

  • Buying only white rolls for a group with different preferences

    This leaves no wholemeal option for travellers who prefer one. Albert Heijn lists 7,1 g of fibre per 100 g for its wholemeal Kaiser roll and 2,9 g per 100 g for its white bake-at-home variety; these figures apply to these specific products.

    Choose the quantities of white and wholemeal rolls to suit what the travellers actually want to eat.

  • Defrosting frozen rolls without a plan for the rest

    Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after defrosting.

    Work out how many you’ll need for the journey and follow the defrosting and preparation instructions on the pack.

  • Checking allergens only after buying

    Ingredients and any ‘may contain’ warnings can differ between white and wholemeal varieties. So if you’re choosing rolls for the whole group, check each product individually.

    Read the current allergen information on every pack before buying, especially if anyone in your group has an allergy.

Brands to consider

Albert Heijn

Albert Heijn offers both a fresh wholemeal Kaiser roll sold individually and white bake-at-home Kaiser rolls in packs of ten.

  • The wholemeal roll lists 7,1 g of fibre per 100 g and iodised salt.
  • Albert Heijn says the pack of ten white rolls needs 8–10 minutes in the oven at 220 °C; check the current packaging before buying.

Jumbo

Jumbo offers frozen wholemeal Kaiser rolls in a pack of four, weighing 260 g in total.

  • Jumbo lists 6,7 g of fibre per 100 g for this variety.
  • The rolls need to be prepared; Jumbo says they must not be refrozen after defrosting.

PLUS

PLUS offers a fresh wholemeal Kaiser roll sold individually, which can be handy if you want to choose quantities to suit different preferences.

  • The product information lists 67% wholemeal wheat flour, baker’s salt and 6,9 g of fibre per 100 g.
  • Check the packaging and availability at the shop where you’re buying.

ALDI

ALDI offers De Afbakker white Kaiser rolls in a 300 g pack, as well as a fresh white Kaiser roll.

  • These white options could be part of a selection of different rolls.
  • If you also want wholemeal Kaiser rolls, check separately which products available to buy are labelled wholemeal.

Lidl

Lidl offers Kaiser rolls to bake at home and says they’re sold in store.

  • A bake-at-home option is suitable if you can bake the rolls before setting off.
  • Check the ingredients, nutritional information and any wholemeal labelling on the pack in store.

Dirk

Dirk offers 1 de Beste Kaiser rolls in a white four-pack weighing 200 g.

  • Dirk says these rolls can be prepared in the oven or air fryer in 6–8 minutes.
  • To combine them with wholemeal rolls, you’ll need a separate product labelled wholemeal.

Kaiser rolls on Joybuy

This four-pack is an option if you’re looking for Kaiser rolls to take on the road. Check the product packaging before deciding whether these rolls will be your white or wholemeal choice.

g'woon Kaiser Rolls, 4 rolls weighing 200 g in total

g'woon Kaiser Rolls, 4 rolls (200 g)

This four-pack could suit a smaller travel group. Check the packaging to see whether the rolls are white or wholemeal, read the allergen information, and only compare fibre content once it’s clear what quantity the nutritional information refers to.

View on Joybuy

Frequently asked questions

Is multigrain the same as wholemeal?

No, multigrain doesn’t automatically mean wholemeal. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholemeal if its grain ingredient consists entirely of wholemeal flour. So check the label on the roll you’re buying.

Should I take white or wholemeal Kaiser rolls?

Take a suitable quantity of each if the travellers have different preferences. If you want to compare fibre content, use the nutritional information per 100 g for the exact white and wholemeal products.

Can I prepare bake-at-home Kaiser rolls before the journey?

Yes, as long as you can prepare them according to the instructions on the pack before setting off. Albert Heijn says its white bake-at-home Kaiser rolls need 8–10 minutes in the oven at 220 °C; follow the instructions provided for other products.

How should I store bake-at-home rolls before setting off?

Follow the storage instructions and use-by date for your chosen product. The Netherlands Nutrition Centre also provides general storage advice for bake-at-home rolls; for frozen products, follow the instructions for after defrosting. Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after defrosting.

Does every Kaiser roll contain baker’s salt?

No, don’t assume that. The Netherlands Nutrition Centre says bread doesn’t have to be made with baker’s salt. Check the specific product’s label to see whether baker’s salt or iodised salt is listed in the ingredients.