Who is this choice relevant to?

Picnic organisers with fussy eaters

If not everyone enjoys the same flavour or texture, you can offer white and wholemeal kaiser rolls side by side. Decide in advance how many of each you’ll need, so you don’t end up with lots of leftovers.

Picnickers looking for wholemeal

If you want to choose a wholemeal kaiser roll, check the product description and ingredients rather than relying on its colour. Compare fibre values on a like-for-like basis, such as per 100 g.

Planners

Bake-at-home or frozen rolls let you plan your preparation in advance. Check how long they take to prepare and follow the storage and defrosting instructions for the product you choose.

What should you look for when choosing?

First, decide whether you want to take white rolls, wholemeal rolls or both for the group. Then choose between fresh rolls bought individually and varieties that need preparing at home. Plan separately for any fillings that need to be kept chilled.

What to considerWhat should you check?Who is it important for?
Wholemeal and fibre Read the product description and ingredients; compare fibre per 100 g. If I specifically want to take wholemeal rolls, I want to know whether they’re actually labelled as wholemeal, whatever their colour. Around 31% of consumers prioritise choosing wholemeal.
Different preferences Decide how many white and wholemeal rolls you need, and keep the varieties easy to tell apart. When people have different preferences for flavour or texture, I don’t want to serve everyone the same type. Around 25% of consumers prioritise having a choice between both varieties.
Preparation and transport Check how to prepare and store the rolls; take fillings that need to stay chilled in a cool bag. I want to know at home when the rolls need to be ready and be able to transport chilled fillings safely. Around 25% of consumers give this planning and transport the highest priority.
Quantity and leftovers Compare the number of rolls in each pack and check the storage instructions for any leftovers. With a small or changing group, I don’t want to end up with lots of leftover rolls. Around 19% of consumers prioritise avoiding leftovers above all else.

Common mistakes

  • Assuming a dark roll is wholemeal

    The colour or a label such as ‘multigrain’ doesn’t, by itself, tell you whether a kaiser roll is wholemeal.

    Look for the word ‘wholemeal’ in the product description and read the ingredients of the rolls you’re buying.

  • Planning the rolls but not the chilled fillings

    The Netherlands Nutrition Centre advises using a cool bag for chilled products on a picnic. It also warns against leaving food that spoils quickly out of the fridge for more than two hours.

    Take chilled fillings out of the fridge shortly before you set off, transport them in a cool bag and, where possible, add them just before serving.

  • Assuming a shop will always have the same stock

    The range can vary between shops and from one day to the next. So a roll you looked at previously may not be available when you do your picnic shopping.

    Check the current range shortly before you buy and read the label on the variety available in store.

  • Judging allergens by how the roll looks

    Kaiser rolls that look alike can have different ingredients and allergen information. The Netherlands Nutrition Centre points out that allergens must be clearly listed on the label.

    Keep the packaging or take a photo of the current label, so anyone with a food allergy can check the information for their roll.

Brands to consider

These brands offer different ways to combine white and wholemeal kaiser rolls or plan your preparation. Always check the variety you’ve chosen and what’s currently available in store.

Albert Heijn

Albert Heijn lists a fresh wholemeal kaiser roll sold individually, as well as packaged kaiser rolls to bake at home.

  • Albert Heijn states that its wholemeal roll contains 7,1 g of fibre per 100 g.
  • Albert Heijn says its packaged bake-at-home rolls need 8–10 minutes in the oven; check the instructions on the pack you buy.

Jumbo

Jumbo lists white part-baked kaiser rolls and frozen wholemeal kaiser rolls.

  • Jumbo states that its frozen wholemeal variety contains 53,9% wholemeal wheat flour and 6,7 g of fibre per 100 g; the white variety contains 2,9 g of fibre per 100 g.
  • Jumbo says its frozen wholemeal variety must not be refrozen after defrosting.

PLUS

PLUS lists a fresh wholemeal kaiser roll sold individually, so you can put together a selection of different varieties.

  • PLUS says this roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g; it has a Nutri-Score A rating.
  • PLUS lists wheat and gluten-containing cereals and says the roll may also contain sesame, among other things. If you have allergies, check the current label.

Dirk

Dirk lists a pack of four white bake-at-home kaiser rolls.

  • Dirk says these rolls can be prepared in an oven or air fryer in 6–8 minutes.
  • To combine them with wholemeal rolls, you’ll also need a product labelled as wholemeal kaiser rolls.

Lidl

Lidl lists a kaiser roll as an in-store product and notes that its range can vary between branches.

  • A trip to the shop could work well if you want to pick up rolls just before you set off.
  • Check the type, ingredients and availability in store before planning to use this roll as your white or wholemeal option.

ALDI

ALDI lists both freshly baked rolls and products to bake at home in its bakery range.

  • Depending on the current range, you can choose whether to take rolls with you straight away or prepare them at home.
  • If you want a mix of white and wholemeal, check whether kaiser rolls of both types are available.

Kaiser rolls on Joybuy

These kaiser rolls are an option for your picnic basket. If you want to combine white and wholemeal rolls, check the packaging to see which type this product belongs to.

g'woon Kaiser Rolls, 4 rolls, 200 g

g'woon Kaiser Rolls, 4 rolls, 200 g

If you want a mix of white and wholemeal rolls for your picnic, check the packaging to see which type these rolls belong to. You’ll also find preparation, storage and allergen information there.

View on Joybuy

Frequently asked questions

Can I take white and wholemeal kaiser rolls together?

Yes. Offering both gives people with different flavour and texture preferences a choice. Decide how many of each type you need and keep them easy to tell apart when serving. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible; that doesn’t mean a white roll is unsuitable for a picnic.

Do kaiser rolls with fillings need to go in a cool bag?

Use a cool bag if the fillings need to be kept chilled. The Netherlands Nutrition Centre advises taking chilled products out of the fridge shortly before you set off and not leaving food that spoils quickly out of the fridge for more than two hours. Plain rolls don’t need to be chilled for this reason.

How long should bake-at-home kaiser rolls go in the oven?

Follow the cooking time and temperature on the packaging for your rolls. Dirk says its pack of four bake-at-home kaiser rolls takes 6–8 minutes in the oven or air fryer; instructions may vary for other varieties.

What should I check if I have a food allergy?

Read the current label for the exact kaiser roll you’re taking. The wholemeal varieties described by Albert Heijn, Jumbo and PLUS contain wheat and gluten-containing cereals; some products also mention possible traces of other allergens. Keep the packaging available so anyone affected can check the information themselves.