Who is this choice relevant to?

Households with different bread preferences

If some people prefer white rolls and others wholemeal, you can order both types of Kaiser rolls. Check that the quantity of each variety is right for your needs.

Shoppers who like to keep rolls in stock

Part-baked and frozen rolls are options if you don’t want to prepare everything on the day it’s delivered. Store and prepare them according to the instructions on the packaging.

Shoppers who check the label in advance

Ingredients, allergens, salt and whether baker’s salt is used can vary between rolls. Check the product information when ordering, then check the packaging when your order arrives.

What should you look for when ordering?

First, decide which combination of white and wholemeal rolls your household will eat. Then compare the nutritional information on the same basis and decide whether fresh, part-baked or frozen rolls best suit your plans.

What to consider What to check before buying Who is this important to?
White and wholemeal Check the product description and ingredients for both varieties, and check how many rolls are in each pack. I want to cater for both preferences at home without giving everyone the same roll. This combination is a top priority for around 33% of consumers considering Kaiser rolls online.
Fibre and wholemeal Compare the fibre per 100 g and check whether the ingredients list includes wholemeal flour. If I’m choosing mainly for wholegrain and fibre, I don’t want to judge by colour alone. Around 27% of consumers give this feature top priority.
Storage and preparation Check the storage instructions, number of rolls and cooking time. For frozen rolls, also check the defrosting instructions. I’d rather bake only the rolls I need at the time. This convenience is a top priority for around 20% of consumers.
Label information Read the ingredients and allergen information; compare the salt per 100 g and, if needed, look for baker’s salt or iodised salt. If I need to avoid an ingredient or compare the salt on the label, I check each product before ordering. For around 20% of consumers, checking the label is their main concern.

Common mistakes

  • Assuming a brown roll is wholemeal

    Colour doesn’t tell you how much wholemeal flour or fibre a Kaiser roll contains. The Albert Heijn and Jumbo wholemeal varieties in our research list 7,1 and 6,7 g of fibre per 100 g; the white varieties from Jumbo and PLUS list 2,9 and 2,46 g per 100 g.

    Check the product description and ingredients, and compare the fibre per 100 g in the varieties you want to order.

  • Assuming every Kaiser roll contains baker’s salt

    Baker’s salt is iodised salt, but according to the Voedingscentrum, using it to bake bread isn’t compulsory. The type of bread or the shop’s name won’t tell you which salt is in an individual product.

    Check the current label for a mention of baker’s salt or iodised salt.

  • Confusing wholemeal with allergen-free

    The standard wholemeal Kaiser rolls from Albert Heijn and Jumbo in our research contain wheat. The frozen Jumbo variety in our research also lists soya.

    Check the ingredients and the ‘contains’ and ‘may contain’ information for each product. If you need a gluten-free option, only rely on an explicit gluten-free label on the product itself.

  • Assuming a product page means delivery is available

    A roll may be shown online even if your selected shop doesn’t offer it for delivery. Albert Heijn marks some of the rolls in our research as available ‘In store only’; at PLUS, delivery options depend on the selected shop and order.

    Enter your postcode and check your basket, delivery slot and any substitute items before completing your order.

Brands to consider

These supermarket examples show different types of product. Check which Kaiser rolls you can actually order from each shop for your address.

Albert Heijn

Albert Heijn lists an individual wholemeal Kaiser roll and white Kaiser rolls to bake at home.

  • The wholemeal variety in our research lists 7,1 g of fibre per 100 g and iodised salt; the white part-baked variety in our research contains ten rolls.
  • Some of the product pages in our research show ‘In store only’ or an alternative. Check availability after entering your address.

Jumbo

Jumbo lists white part-baked Kaiser rolls and a frozen wholemeal variety.

  • The white pack in our research contains ten rolls; the frozen wholemeal variety comes in packs of four and lists 6,7 g of fibre per 100 g.
  • The frozen variety in our research contains soya and, according to the product information, must not be refrozen after defrosting.

PLUS

PLUS lists individual white and wholemeal Kaiser rolls, as well as white rolls to bake at home.

  • The wholemeal variety in our research lists 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
  • Orders and deliveries are handled by your selected PLUS shop, so check its range and available delivery slots.

Dirk

Dirk provides product information for a pack of white part-baked Kaiser rolls.

  • The pack in our research contains four rolls and gives instructions for preparing them in an oven or air fryer.
  • Dirk doesn’t mention a delivery service on the relevant product page, so don’t count on having these rolls delivered to your home.

ALDI

ALDI lists an individual white Kaiser roll and a pack of white part-baked rolls from De Afbakker.

  • The De Afbakker pack in our research contains six rolls and gives a baking time of 5–7 minutes.
  • The product pages in our research direct shoppers to buy in store, rather than offering home delivery.

Lidl

Lidl describes Kaiser rolls as part of the fresh-from-the-oven bread range in its shops.

  • According to Lidl, almost all its shops have an in-store bake-off for rolls.
  • The range may vary from shop to shop. Check with your local shop to see which Kaiser rolls are available.

Kaiser rolls at Joybuy

You could consider this Kaiser roll if you want to offer another option alongside a separately selected wholemeal variety. Check each product individually for its ingredients, nutritional information and preparation instructions.

g'woon Kaiser Rolls, pack of 4, 200 g

g'woon Kaiser Rolls, 4 rolls, 200 g

An option if you want to offer Kaiser rolls alongside a separately selected wholemeal variety; this product doesn’t provide the wholemeal option itself.

Pack: 4 rolls, 200 g. Check the current preparation instructions and the basis for the nutritional information before comparing varieties. Check your basket to see whether delivery is available to your address.

View at Joybuy

Frequently asked questions

Should I choose white or wholemeal if not everyone likes the same thing?

You can order both varieties if people in your household have different bread preferences. If you’re mainly comparing fibre, check the nutritional information per 100 g: the wholemeal varieties from Albert Heijn and Jumbo in our research list more fibre per 100 g than the white varieties from Jumbo and PLUS.

Does every Kaiser roll contain iodised salt?

No. Baker’s salt is iodised salt, but according to the Voedingscentrum, it isn’t compulsory to bake bread with baker’s salt. So check whether the ingredients for each individual roll list baker’s salt or iodised salt.

Are wholemeal Kaiser rolls automatically gluten-free?

No. ‘Wholemeal’ doesn’t mean ‘gluten-free’. The standard wholemeal Kaiser rolls from Albert Heijn and Jumbo in our research contain wheat. If you need a gluten-free option, check the current allergen information and look for an explicit gluten-free label on the product.

Which rolls are handy if I don’t want to bake them all at once?

Part-baked or frozen rolls let you plan when to prepare them, so they’re ready when you want to eat them. Compare pack sizes and storage instructions; the frozen wholemeal variety from Jumbo in our research must not be refrozen after defrosting.

Can I have Kaiser rolls delivered from every supermarket mentioned?

Not every product page shown offers home delivery for that particular roll. Jumbo and PLUS describe ways to order online, while some of the rolls in our Albert Heijn research are listed as available in store only. Dirk doesn’t mention a delivery service, and ALDI directs shoppers to its stores for the products in our research. Check which items can be delivered to your basket for your postcode and selected shop.