Teams that prioritise wholemeal
For teams that want to tell the difference at nursery lunch between a genuinely wholemeal roll and one that simply looks dark. The ingredients list and fibre per 100 g can help you compare them.
Who is this choice relevant to?
Settings with allergy procedures
For teams that need to check, before serving, whether the ingredients and any statements about possible allergen presence meet the arrangements in place for the children at their setting.
Teams preparing lunch
For settings weighing up fresh rolls against bake-at-home or frozen options, while taking oven space, freezer capacity and preparation time into account.
What should you look for?
First, check that the roll meets your setting’s food and allergy policies. Then choose the type of product and preparation method that works with your lunch schedule.
| What to consider | What to check | Most relevant for |
|---|---|---|
| Wholemeal and fibre | Check the product name and ingredients for wholemeal flour; compare fibre per 100 g using the same labelling basis. | At lunchtime, I want to be able to tell whether a roll is genuinely wholemeal, rather than judging by its colour. This is the top priority for around 36% of consumers. |
| Allergen information | For each current product option, check both the allergens it contains and any statements about possible allergen presence, and compare them with your setting’s procedures. | If allergy procedures are in place, I want to know whether the roll is suitable before serving it. Around 36% of consumers put this check first. |
| Preparation and storage | For bake-at-home and frozen options, check the preparation and storage instructions, and make sure you have access to an oven and freezer space. | When I’m planning rolls for several lunch sittings, preparation needs to fit the time and space available. For around 28% of consumers, practicality is the deciding factor. |
Common mistakes
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Assuming a dark colour or ‘multigrain’ means wholemeal
The Netherlands Nutrition Centre distinguishes between bread made with wholemeal flour, white flour and a mixture of the two. So a roll’s appearance won’t tell you which type of flour it contains.
Look for ‘wholemeal’ in the product name and wholemeal flour in the ingredients list before comparing fibre per 100 g.
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Only checking for ‘contains gluten’
Information about the possible presence of other allergens may also be relevant to your setting’s procedures. This information varies between product options.
Check the full, up-to-date allergen information, including ‘may contain’ statements, before serving a roll to a child.
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Buying frozen rolls without a defrosting plan
Jumbo says its frozen wholemeal Kaiser rolls must not be refrozen after defrosting.
Match the number of rolls you defrost to the lunch sitting, and follow the storage and preparation instructions on the packaging.
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Treating an old product page as the definitive label
Albert Heijn warns that product information can change. For a lunch where allergy procedures apply, the information for the product option you’re actually using is what matters.
When packing and serving, check the current packaging again, or the available allergen information for unpackaged rolls.
Brands to consider
Albert Heijn
Albert Heijn lists a fresh AH wholemeal Kaiser roll, weighing 70 g each.
- The product information lists wholemeal wheat flour and 7,1 g of fibre per 100 g.
- The roll contains cereals containing gluten. Albert Heijn advises checking the packaging, as product information can change.
Jumbo
Jumbo lists, among other options, packs of ten white Kaiser rolls and packs of four frozen wholemeal Kaiser rolls.
- The different pack sizes and storage options offer flexibility when planning lunch.
- Jumbo says its frozen wholemeal option must not be refrozen after defrosting. Check the allergen information for each option separately.
PLUS
PLUS lists individual wholemeal Kaiser rolls and packs of four white bake-at-home Kaiser rolls.
- For its wholemeal roll, PLUS lists 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
- The wholemeal roll contains wheat and gluten, and may also contain sesame, among other allergens. The white bake-at-home option has different ingredients and preparation instructions.
Lidl
Lidl describes its Kaiser roll as a freshly baked white wheat roll, available in store only.
- This type of purchase may suit a setting that buys its rolls on the day.
- Before buying, ask for the latest ingredients and allergen information if it’s important for your lunch plans.
Kaiser rolls at Joybuy
Related products coming soon.
Frequently asked questions
Do you need to offer both white and wholemeal Kaiser rolls for fussy eaters?
No, you don’t have to offer both white and wholemeal rolls as a set to plan lunch. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible. Choose any alternatives in line with your setting’s food policy, without assuming that offering a mix will make children eat more.
How do you check allergens in an unpackaged Kaiser roll?
Before buying, ask for the allergen information for the roll and compare it with the arrangements for children at your setting. The Netherlands Food and Consumer Product Safety Authority (NVWA) says allergen information must also be available for unpackaged foods, for example on a shelf label or verbally, with a clear indication of where to find it.
What if a child needs to avoid wheat or gluten?
The white and wholemeal options mentioned here that contain wheat or cereals containing gluten aren’t suitable if a child needs to avoid those ingredients. Also check statements about the possible presence of allergens, and follow the child’s individual arrangements and your setting’s policy. Don’t rely on the colour or name of another roll.
What should you look for in frozen Kaiser rolls?
Plan for freezer space, defrosting and preparation before choosing frozen rolls for lunch. According to the product information, Jumbo Frozen Wholemeal Kaiser Rolls must not be refrozen after defrosting. Always follow the instructions on the packaging of the product you’re using.