Who is this choice relevant to?

Hosts who prefer sourdough

You want to serve bread for an Italian evening that genuinely lists sourdough in its ingredients, or you’re looking for a type of bread to go with antipasti, soup or toppings.

Anyone baking rolls just before the meal

You’re looking for several individual rolls and want to match the pack size and baking time to your meal.

Anyone checking ingredients and allergens

You want to check the current label for listed allergens and find out whether the rolls contain iodised salt or baker’s salt.

What should you look for when choosing?

White sourdough roll

Choose this if: having sourdough with a starter culture listed on the label matters more than the kaiser shape.

Bear in mind: Jumbo Desem Broodjes Wit aren’t kaiser rolls; check the allergen information too.

Kaiser roll

Choose this if: you want to bake individual rolls in the classic kaiser shape.

Bear in mind: sourdough powder on a label is not the same as sourdough with a starter culture.

Italian roll or ciabatta

Choose this if: the type of bread matters more than whether it’s called a kaiser roll.

Bear in mind: an Italian name alone tells you nothing about whether the bread contains sourdough.

What to consider What to check when buying Who is this important to?
Sourdough and type of bread Check whether sourdough and, if applicable, a starter culture are listed in the ingredients; also consider the type of bread you want to serve. If I’m specifically looking for sourdough for my guests, I want to be able to see it in the ingredients rather than relying on the name of the bread. Around 40% of consumers prioritise this choice between sourdough and type of bread.
Quantity and preparation Compare the number of rolls in each pack and follow the baking instructions for the product you choose. If I’m baking just before the meal, the number of rolls needs to suit my guests and the preparation needs to fit my plans. This is the main consideration for around 30% of consumers.
Ingredients and allergens Check the current ingredients and allergen information, including any possible traces and whether iodised salt or baker’s salt is listed. I want to know what I’m serving when ingredients or allergens matter to my guests. Checking the label is the main priority for around 30% of consumers.

Common mistakes

  • Assuming sourdough powder is the same as sourdough with a starter culture

    PLUS lists inactivated sourdough powder in its white kaiser rolls. Jumbo lists sourdough with a starter culture in its Desem Broodjes Wit. These ingredient lists are not the same.

    If sourdough is essential to your purchase, compare the full ingredients lists of the rolls you’re considering.

  • Assuming every roll contains baker’s salt

    According to the Voedingscentrum, using baker’s salt in bread is not compulsory. So you can’t tell from the type of bread alone.

    Check the label to see whether iodised salt or baker’s salt is listed.

  • Guessing allergens from the name or picture

    Ingredients vary from one roll to another. Jumbo Desem Broodjes Wit lists, among other things, wheat and spelt; other products may have different relevant ingredients.

    Before buying, read the latest information on the packaging about ingredients, allergens and possible traces.

  • Assuming a shop’s range is fixed

    A roll you see online may not be available in every branch. Lidl, for example, says that its range of fresh-from-the-oven bread can vary by branch.

    Check the range at the shop where you’re doing your food shopping if you need a particular roll for your meal.

Brands to compare

Jumbo

Worth considering if you want to compare a white roll explicitly labelled as sourdough with standard bake-at-home rolls.

  • Jumbo Desem Broodjes Wit list sourdough with a starter culture and iodised salt in the ingredients.
  • These sourdough rolls aren’t kaiser rolls; check the allergen information for the product you choose.

Albert Heijn

Worth considering if you want to compare different types of bread for an Italian meal.

  • The bake-at-home range includes luxury kaiser rolls, Italian rolls and ciabatta.
  • Check the ingredients for each product if you’re specifically looking for sourdough.

PLUS

Worth considering if you want to compare white kaiser rolls with a product explicitly labelled as sourdough.

  • PLUS Kaiserbroodjes wit list iodised salt and inactivated sourdough powder.
  • The sourdough powder listed isn’t the same combination of ingredients as sourdough with a starter culture. Check the allergen information too.

Dirk

Worth considering if you’re looking for classic bake-at-home kaiser rolls.

  • Dirk lists 1 de Beste Kaiserbroodjes as a pack of four rolls, with oven or air fryer preparation taking 6–8 minutes.
  • Check the packaging for ingredients and allergens if they affect your choice.

ALDI

Worth considering if you want to compare white kaiser rolls to bake at home with other types of bread.

  • De Afbakker Kaiserbroodjes wit are listed as six white wheat rolls weighing 300 g in total, with a baking time of 5–7 minutes.
  • Check the label if sourdough or specific allergens are important to your choice.

Bread rolls on Joybuy

These rolls suit two choices for an Italian evening: a roll with an Italian product name or one in the classic kaiser shape. Check the ingredients of the product you choose if sourdough with a starter culture is what matters most to you.

g'woon Italian Rolls, 200 g

g'woon Italian Rolls, 200 g

An option if you’re looking for a roll with an Italian product name to serve with your meal.

200 g pack. Check the ingredients for sourdough, and read the preparation instructions and allergen information on the packaging.

View on Joybuy
g'woon Kaiser Rolls, 4 pieces, 200 g

g'woon Kaiser Rolls, 4 stuks, 200 g

An option if you want four individual rolls in the kaiser shape to serve with your meal.

Four rolls, 200 g in total. Check the ingredients if you’re specifically looking for sourdough with a starter culture, and follow the packaging instructions for baking.

View on Joybuy

Frequently asked questions

Do all Dutch kaiser rolls contain baker’s salt?

No. According to the Voedingscentrum, bread doesn’t have to be baked with baker’s salt. So check the label of the roll you choose to see whether it lists iodised salt or baker’s salt.

How do I bake kaiser rolls for an Italian evening?

Follow the instructions for the product you buy, as preparation varies from one roll to another. PLUS recommends baking its white kaiser rolls in the oven for 6–8 minutes at 220 °C, or for 4 minutes at 200 °C in a preheated air fryer.

Is a roll with sourdough powder the same as a sourdough roll?

Don’t assume they’re the same based on that ingredient name alone. PLUS Kaiserbroodjes wit list inactivated sourdough powder, while Jumbo Desem Broodjes Wit list sourdough with a starter culture. Compare the current label if that ingredient combination will determine your choice.