Families with different tastes
Offering white and wholemeal rolls as separate options means everyone can choose one they like. The Netherlands Nutrition Centre notes that it can take time to get used to the taste of wholemeal bread.
Who is this choice relevant to?
Shoppers looking for wholemeal
What matters is whether the roll is actually labelled as wholemeal. Compare the ingredients and fibre per 100 g for the products you’re considering, rather than judging by colour alone.
Holiday planners baking rolls at home
If you want to serve rolls at different times, the number of rolls in the pack, the oven or air fryer cooking time and the storage instructions all matter. For frozen rolls, also check what to do after defrosting.
What should you look for when choosing?
First decide whether you want to offer white and wholemeal kaiser rolls side by side. Then check the nutritional information, allergens and any baking instructions for each option.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Taste and choice | Check whether you can buy white and wholemeal rolls as separate options. | If not everyone likes wholemeal, I want to be able to serve both types without making one choice for the whole group. This is the top priority for around 36% of consumers. |
| Wholemeal and fibre | Look for the ‘wholemeal’ description and compare the fibre per 100 g in the nutritional information for similar products. | If you’re specifically looking for wholemeal kaiser rolls, a dark colour or the name ‘multigrain’ isn’t enough. This is the top buying priority for around 29% of consumers. |
| Baking and storage | Check the number of rolls, the preparation instructions and what you can do with them after defrosting. | I want to spread the rolls across several snack times, so I need to know when I can bake and store them. This is the top priority for around 21% of consumers. |
| Allergens | Read the allergen information for the exact option you’re buying; if the rolls are sold loose, ask before you buy. | If someone at the table needs to avoid an allergen, I can’t rely on the name ‘kaiser roll’. Checking the product’s ingredients is the most important step for around 14% of consumers. |
Common mistakes
-
Assuming a dark roll is wholemeal
According to the Netherlands Nutrition Centre, brown bread is made from a mixture of wholemeal flour and white flour. The colour or a description such as ‘multigrain’ is no substitute for the word ‘wholemeal’.
Look for ‘wholemeal’ on the packaging or shelf label, and check the ingredients if you’re unsure.
-
Assuming all varieties contain the same allergens
Ingredients and allergens can differ between white and wholemeal kaiser rolls. Choosing one option therefore tells you nothing conclusive about the other.
Check the information for the exact roll you’re buying. If the rolls are sold loose, ask about allergens before you buy.
-
Defrosting frozen rolls without planning portions
Jumbo states that its white and wholemeal frozen kaiser rolls must not be refrozen after defrosting.
Follow the storage instructions on your pack and only take out of the freezer the portions you can use according to those instructions.
Defrosting too many at once could leave you with rolls that you can’t refreeze.
-
Assuming every roll contains iodised salt
Jumbo lists iodised salt in one white frozen variety. This doesn’t tell you which type of salt is used in other kaiser rolls.
If this ingredient matters to your choice, read the ingredients list for the option you’re buying.
Brands to consider
Albert Heijn
Albert Heijn lists an AH wholemeal kaiser roll.
- The product information lists 7,1 g of fibre and 1,13 g of salt per 100 g for this option.
- Albert Heijn notes that product information may change, so check the current packaging.
Jumbo
Jumbo lists both white and wholemeal frozen kaiser rolls, among other options.
- The separate options let you choose between white and wholemeal.
- Check the ingredients, allergens and instructions for after defrosting for each option.
Lidl
Lidl includes kaiser rolls in its freshly baked range.
- You can check in store to see which freshly baked options are available.
- Lidl says its fresh bread range may vary by store; also ask for the allergen information for the option you choose.
ALDI
ALDI lists De Afbakker white kaiser rolls in its bake-at-home bread range.
- The white pack shown contains 300 g.
- Check the exact product description if you’re specifically looking for wholemeal kaiser rolls.
PLUS
PLUS lists an individual wholemeal kaiser roll.
- For this option, PLUS lists 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
- Also read the allergen information for the roll you choose; PLUS notes that it may contain rye, barley, oats and sesame, among other allergens.
Dirk
Dirk lists white kaiser rolls, including the 1 de Beste Kaiserbroodje bake-at-home option.
- The pack for this bake-at-home option contains four rolls weighing 200 g in total; Dirk gives a cooking time of 6 to 8 minutes in an oven or air fryer.
- Check the product description if you want to buy a wholemeal option.
Kaiser rolls on Joybuy
This pack of four kaiser rolls could be part of your half-term snack table. Check the product description before deciding whether these rolls suit your choice of white, wholemeal or both.
No image available
g'woon Kaiser rolls, 4 pieces, 200 g
A pack of kaiser rolls for a snack. The pack contains 4 rolls weighing 200 g in total.
Check the current packaging to see whether these are white or wholemeal rolls, and read the allergen information before choosing them for your group.
Frequently asked questions
How can I recognise a wholemeal kaiser roll?
Look for the description ‘wholemeal’ on the product and check the ingredients. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour; the brown colour of a roll isn’t a reliable indication on its own.
Should I only buy white rolls for fussy eaters?
No. If tastes differ, you can offer white and wholemeal kaiser rolls separately. That way, everyone can choose; just check the packaging information for both types.
Can I refreeze defrosted frozen kaiser rolls?
Not with the white and wholemeal frozen kaiser rolls from Jumbo whose product information says they must not be refrozen after defrosting. For other options, follow the instructions on the packaging.
Where can I find allergen information for loose, freshly baked rolls?
Ask the seller for the allergen information for the specific roll before you buy it. According to the Netherlands Food and Consumer Product Safety Authority, information about allergens in unpackaged food must be made available in a way other than on the label of a prepacked product.