Who are these options relevant to?

Lunch-makers keeping an eye on fibre

You’re looking for a wholemeal Kaiser roll and want to compare the fibre per 100 g. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible.

People planning their food shop

You want to keep rolls at home so you can bake them just before lunch. In that case, the preparation method and storage instructions matter, as well as whether you choose white or wholemeal.

People who need to avoid gluten

You’re looking for a roll explicitly labelled gluten-free. Check the other allergens present in your chosen product, along with any warnings on the packaging.

What should you look for when choosing?

When choosing Kaiser rolls for lunch, first decide which feature matters most to you. Then compare the labels, nutritional information and usage instructions for the specific products.

What to consider What to look for Who it matters to
Wholemeal and fibre Look for the label ‘wholemeal’ and compare the fibre per 100 g between rolls. For my everyday lunch, I mainly want a wholemeal roll with fibre content I can compare. For around 38% of consumers, choosing a wholemeal option comes first.
Gluten and allergens Check the latest allergen information; if you need to avoid gluten, look for an explicit gluten-free label. If I need to avoid gluten, correct labelling matters more than choosing between fresh and bake-at-home. For around 16% of consumers, checking allergens is the first priority.
Baking and storage Check whether the roll is fresh or frozen, how it needs to be prepared and what the storage instructions are. I want to keep rolls in stock and bake them before lunch, as long as the preparation method suits me at home. Around 23% of consumers give this convenience top priority.
Availability Check whether your chosen roll is available at your shop and compare the product label in store. For lunch, I want to be able to pick up a roll at my usual shop without relying on a different variety being available. This is the main consideration for around 15% of consumers.
Slice thickness Check whether the roll is pre-sliced and what slice thickness the retailer means. I want a medium-thickness slice that suits my lunch, not just a Kaiser roll with the right name. For around 8% of consumers, this is the top priority.

Common mistakes

  • Assuming a dark or multigrain roll is wholemeal

    The colour, seeds or ‘multigrain’ label don’t confirm that a Kaiser roll is wholemeal. According to the Netherlands Nutrition Centre, the relevant indication is the label ‘wholemeal’.

    Check the label on the product you choose, and read the ingredients if the composition matters to you.

  • Looking only at the wholemeal label

    Nutritional information varies even between wholemeal Kaiser rolls. Jumbo lists 6.7 g of fibre per 100 g for its wholemeal frozen variety, compared with 3.8 g for the white frozen variety; salt is another factor to consider.

    Compare the fibre and salt per 100 g of the products you’re considering. Choose fillings and vegetables separately for the rest of your lunch.

  • Thinking gluten-free automatically means better

    A gluten-free label doesn’t tell you about the rest of the nutritional information or the other allergens. The Schär Kaiserbrötchen listed by Jumbo contains soya and may contain mustard.

    Choose a gluten-free product if you need to avoid gluten, and check the full label on the pack you select as well.

  • Not checking the label again when you buy

    Ingredients and nutritional information can change. If you’re choosing a product because of allergens or a specific nutritional value, the information on the pack you buy is what counts.

    Check the latest ingredients, allergen information and nutritional values just before buying, even if you’ve looked at the roll before.

Brands to consider

Albert Heijn

Albert Heijn lists a fresh-baked AH wholemeal Kaiser roll, sold individually.

  • According to Albert Heijn’s product information, this roll contains 7.1 g of fibre and 1.13 g of salt per 100 g.
  • It contains gluten-containing cereals. Check the latest packaging if the ingredients or nutritional values matter to your choice.

Jumbo

Jumbo lists white and wholemeal frozen Kaiser rolls. The range also includes a separate gluten-free option from Schär.

  • Jumbo lists 6.7 g of fibre per 100 g for its wholemeal frozen variety and 3.8 g per 100 g for the white variety.
  • The standard varieties contain gluten-containing cereals. The Schär option listed contains soya; check the allergens for each product.

Lidl

Lidl describes its oven-fresh Kaiser roll as a white wheat roll sold in store.

  • The product description makes it clear that this is a white variety.
  • Check the nutritional information for the specific roll and ask in store about availability.

ALDI

ALDI lists a white Kaiser roll and also stocks bake-at-home rolls.

  • The label for the fresh Kaiser roll listed makes it clear that this is a white variety.
  • Don’t treat this variety as wholemeal; check the latest product information for nutritional values and allergens.

PLUS

PLUS lists an individually sold wholemeal Kaiser roll baked in its own ovens.

  • According to PLUS, the variety listed contains 6.9 g of fibre and 1.141 g of salt per 100 g.
  • The product contains wheat and gluten, and may also contain rye, barley, oats and sesame. Check the latest allergen information.

Dirk

Dirk lists 1 de Beste Kaiser rolls as bake-at-home rolls, with four in each pack.

  • According to Dirk, these rolls can be baked in an oven or air fryer in 6–8 minutes; follow the instructions on the packaging.
  • Check the ingredients and nutritional information for this specific variety before comparing it with wholemeal rolls.

Joybuy products

Related products coming soon.

Frequently asked questions

Is a wholemeal Kaiser roll enough for lunch?

No, the wholemeal label describes the roll, not your whole lunch. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread as much as possible; also consider your fillings and vegetables separately.

How can I tell if a Kaiser roll is wholemeal?

Look for the label ‘wholemeal’ on the product you choose. According to the Netherlands Nutrition Centre, a dark colour or the label ‘multigrain’ is not a substitute.

How do I bake frozen Kaiser rolls?

Follow the instructions on the specific packaging. Jumbo says to bake its white frozen Kaiser rolls straight from the freezer for 6–8 minutes in a preheated oven at 200 °C. The Jumbo frozen varieties listed should not be refrozen after thawing.

How can I tell if my Kaiser roll contains iodised salt?

Check the ingredients list for the specific roll to see what type of salt is used. If it doesn’t give you a clear enough answer, ask the retailer about the ingredients rather than assuming that iodised salt is used based on the type of bread.