What should you look for when buying?
First, decide which type of bread and ingredients suit your lunch. Then consider the toppings and, if you want to bake the rolls yourself, check the preparation and storage instructions.
| What to consider |
What to check when buying |
Who is this important to? |
| Type of bread and fibre |
Look for the wholemeal label and compare the fibre per 100 g on the packaging; colour and slice thickness are no substitute for this. |
If I mainly want a wholemeal base, I give that more weight than the thickness of the roll. This is the top priority for around 36% of consumers. |
| Roll and toppings together |
Think about what you’ll put on the roll and check the nutritional information for both the roll and the toppings, for example the salt content. |
A generously filled roll only fits my lunch plan if I take the toppings into account too. Around 29% of consumers prioritise the complete lunch. |
| Gluten and allergens |
Read the ingredients, highlighted allergens and relevant ‘may contain’ warnings; check for an explicit gluten-free label if needed. |
If I need to avoid certain ingredients, I want to be able to check whether this particular roll is suitable before buying it. This is the main concern for around 21% of consumers. |
| Baking and storage |
Check which appliance you need, the preparation time and, for frozen rolls, the defrosting and storage instructions. |
I want to be able to prepare the rolls at a convenient time without overlooking the storage instructions. This convenience matters most to around 14% of consumers. |
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Frequently asked questions
Does ‘thickly sliced’ tell you anything about the type of bread in a Kaiser roll?
No, the way you slice a Kaiser roll doesn’t change the type of bread. To choose a wholemeal option, check the product description and ingredients, and compare the nutritional information. Then slice the roll in a way that works with your toppings.
Do Kaiser rolls always contain iodised baker’s salt?
No, according to the Netherlands Nutrition Centre, using baker’s salt when baking bread isn’t compulsory. Check the label to see whether baker’s salt or iodised salt has been used in the roll you’ve chosen.
What should I look for if I need to avoid gluten or other allergens?
Check the current ingredients list, allergen information and any ‘may contain’ warnings for each roll. If you need to avoid gluten, choose a product explicitly labelled gluten-free. Jumbo also lists soya and possible traces of mustard for its gluten-free Schär Kaiserbrötchen.
How should I prepare and store part-baked or frozen Kaiser rolls?
Follow the instructions for the specific product, as preparation and storage requirements vary. PLUS says to bake its white part-baked rolls for 6 to 8 minutes at 220 °C in the oven or for 4 minutes at 200 °C in the air fryer. Jumbo says its frozen Kaiser rolls must not be refrozen after defrosting.
What else should I consider when choosing my lunch?
Consider the toppings and the nutritional information for the complete lunch too. The Netherlands Nutrition Centre recommends including vegetables and varied toppings when putting together a roll; for your own combination, check the salt content of both the roll and the toppings.