Who is this choice important for?

Shoppers who need to avoid gluten or wheat

A gluten-free label is a good starting point. Check the other ingredients and allergens too: for example, the Schär Kaiserbrötchen sold by Jumbo contain soya and may contain mustard.

Shoppers comparing pack sizes

Compare the number of rolls and the pack size only after checking that the current ingredients and warnings meet your allergy requirements.

Shoppers buying loose or freshly baked rolls

For rolls without consumer packaging, you’ll need to check the allergen information available in store. Read the information displayed by the shelf or ask a member of staff before buying.

What should you look out for when choosing?

Start with the allergens you need to avoid. Then check the warnings, pack size and nutritional information for the rolls that remain suitable.

What to consider What to check when buying Who it matters to
Gluten and wheat If needed, look for an explicit gluten-free label, then read the full ingredients and allergen information. If I need to avoid gluten or wheat, I don’t want to judge a roll by its appearance. For around 25% of shoppers, this is the first thing they consider.
Other allergens Check both the listed ingredients and warnings about possible traces. For unpackaged rolls, ask what information is available. A gluten-free roll won’t help me choose if I also need to watch out for soya or mustard. Around 25% of shoppers prioritise these other allergens and warnings.
Pack size Check the number of rolls and the stated pack size for products whose labels already meet your requirements. I want to know how many suitable rolls I’ll get in one pack. For around 25% of shoppers, this is the next most important consideration.
Nutritional information Compare fibre per 100 g across suitable products. If iodine matters to you, check whether iodised salt is listed in the ingredients. When several rolls meet my allergy requirements, I also want to compare their nutritional information. This is a priority for around 25% of shoppers.

Common mistakes

  • Choosing a roll before reading the label

    The white kaiser rolls from Albert Heijn and PLUS contain wheat and rye. They’re therefore not suitable for anyone who needs to avoid these ingredients.

    First check the relevant allergens and warnings on the current packaging. Only then compare the products that remain.

  • Assuming gluten-free means free from all allergens

    The Schär Kaiserbrötchen sold by Jumbo are labelled gluten-free, but contain soya and may contain mustard.

    Always read the full ingredients and allergen information as well as the gluten-free label.

  • Not asking about allergens in loose rolls

    Information about an unpackaged roll may not be available on packaging you can take away with you. Jumbo also says that cross-contamination cannot be ruled out for its unpackaged fresh products.

    Check the information in store or ask a member of staff before choosing a roll.

  • Assuming every kaiser roll contains iodised salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use bakers’ salt. The type of salt can therefore vary from product to product.

    If you want to know which type of salt a packaged roll contains, check the ingredients list for iodised salt.

Brands and ranges to consider

Albert Heijn

Albert Heijn lists the ingredients and allergens for its AH Kaiser Rolls online.

  • The product information includes ingredients such as wheat flour and rye sourdough powder.
  • The product may contain sesame and oats. Albert Heijn recommends checking the packaging, as product information can change.

Jumbo

Jumbo sells products including Schär Kaiserbrötchen and provides separate allergen information for unpackaged products.

  • For Schär Kaiserbrötchen, Jumbo lists soya and the possible presence of mustard.
  • Jumbo says that cross-contamination with other allergens cannot be ruled out for its unpackaged fresh products.

Schär

Schär Kaiserbrötchen are sold as gluten-free.

  • The gluten-free label makes it clear which product you can look into further if you need to avoid gluten.
  • According to Jumbo’s product information, these Kaiserbrötchen contain soya and may contain mustard.

PLUS

PLUS provides product information for both white and wholemeal kaiser rolls.

  • According to PLUS, its wholemeal kaiser roll contains 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
  • Both the white and the wholemeal version mentioned contain wheat; the wholemeal version also lists wheat gluten.

Dirk

Dirk lists a bake-at-home kaiser roll under the name 1 de Beste.

  • Dirk provides cooking instructions for the oven and air fryer.
  • Check the ingredients and allergens on the packaging before deciding whether this roll meets your requirements.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Are ordinary white kaiser rolls suitable if I need to avoid gluten or wheat?

The white kaiser rolls from Albert Heijn and PLUS aren’t: their product information lists wheat and rye. Choose a product whose current gluten-free label and full ingredients and allergen information meet your requirements.

Is a gluten-free kaiser roll also free from other allergens?

No. According to Jumbo, the Schär Kaiserbrötchen sold as gluten-free contain soya and may contain mustard. So be sure to check any allergens that matter to you in addition to gluten.

How do I check for allergens in loose kaiser rolls?

Before buying, check the allergen information by the shelf or ask a member of staff. Bear in mind that Jumbo says cross-contamination with other allergens cannot be ruled out for its unpackaged fresh products.

What should I do if a product says ‘may contain’?

Consider the warning separately for each allergen you need to avoid: a gluten-free label doesn’t rule out a warning about, for example, mustard. If you’re unsure what’s suitable for you, follow the personal advice you’ve received about avoiding allergens.

Does every kaiser roll contain iodised salt?

No, don’t assume that it does. The Netherlands Nutrition Centre says that bakers aren’t required to use bakers’ salt. If the type of salt used matters to you, check the ingredients list on packaged rolls.