For hosts looking for a seedy texture
You want individual rolls with seeds or kernels for your Easter lunch and don’t mind choosing a different shape from a Kaiser roll.
Which option is right for you?
For shoppers looking for wholemeal bread and fibre
You’re looking for a roll explicitly labelled wholemeal and comparing its fibre content per 100 g. Ingredients, salt and allergens are also worth checking separately.
For Easter lunch planners
You want to serve the rolls at just the right time, and are weighing up freshly baked rolls from the shop against options you need to finish baking at home.
What should you look for when choosing?
Wholemeal Kaiser roll
Choose this if: you want both the Kaiser shape and an explicit wholemeal label; Albert Heijn lists a wholemeal Kaiser roll, while Jumbo offers a frozen version.
Trade-off: don’t assume it contains seeds without checking the label. Jumbo’s frozen version needs to be baked at home.
Roll with seeds
Choose this if: named seeds or kernels matter more than the Kaiser shape; ALDI, PLUS and Dirk offer rolls, triangles and round rolls respectively.
Trade-off: these shapes are different from a Kaiser roll, and the word ‘multigrain’ doesn’t in itself mean the bread is wholemeal.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Seeds and texture | Look for the seeds or kernels you want in the ingredients list, and check that the shape of the roll suits your lunch. | I want seeds in my rolls, even if that means giving up the Kaiser shape. Around 36% of consumers say this is their top priority. |
| Wholemeal and nutritional value | Check that the product is labelled wholemeal, and compare fibre and salt on the same basis, for example per 100 g. | An explicit wholemeal base or the fibre content matters more to me than the shape or seeds. This is the main consideration for around 36% of consumers. |
| Serving time | Check whether the rolls are already baked, need baking or are frozen, and see what your local store has in stock. | I want to plan the preparation around the time Easter lunch starts. This is the top priority for around 28% of consumers. |
Common mistakes
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Assuming multigrain means wholemeal
A roll can contain several types of grain without being labelled wholemeal. So if you specifically want wholemeal, don’t rely on the word ‘multigrain’ alone.
Check the wholemeal labelling and ingredients, and compare the nutritional information per 100 g to check the fibre content.
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Assuming iodised baker’s salt is always used
According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So the type of roll or the shop name won’t tell you which salt has been used.
For packaged bread, look for iodised salt or baker’s salt in the ingredients list. For unpackaged bread, ask the shop.
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Forgetting about allergens in seeded rolls
A seeded roll may contain ingredients or traces that are relevant to one of your guests. Allergen information for one roll doesn’t automatically apply to another.
Check the ingredients and any information about possible traces on the packaging of the exact product.
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Relying on your local store’s online range
Lidl says that its fresh bread range can vary by store. So a roll you plan to pick up on the day is a different choice from one you can buy in advance.
Before Easter lunch, check what your local store has in stock and its opening hours, or plan ahead with a bake-at-home option.
Brands to compare
Albert Heijn
Worth considering if you’re looking for an individual wholemeal Kaiser roll.
- Albert Heijn describes its AH Kaiserbroodje volkoren as a wholemeal wheat roll and lists 7,1 g of fibre per 100 g.
- If you want seeds in this particular roll, check the latest ingredients list.
Jumbo
Worth considering if you want to buy wholemeal Kaiser rolls in advance and bake them at home.
- Jumbo lists frozen wholemeal Kaiser rolls in packs of four, with 6,7 g of fibre per 100 g.
- Check the ingredients if you’re looking for seeds. Jumbo advises that these frozen rolls shouldn’t be refrozen after thawing.
Lidl
Worth considering if you want to choose between a Kaiser roll and a seeded roll in store.
- Lidl lists a white Kaiser roll and, as a separate product, a wholemeal roll with seeds and kernels.
- These aren’t two descriptions of the same roll. Lidl says its fresh range can vary by store.
ALDI
Worth considering if seeds matter more to you than the classic Kaiser shape.
- ALDI describes its Meergranen puntjes as six dark brown rolls with grains and seeds.
- These rolls aren’t labelled Kaiser rolls; check the ingredients if you’re looking for specific seeds.
PLUS
Worth considering if you want to compare the ingredients and nutritional information for a multigrain seeded roll.
- PLUS lists sunflower seeds and linseed, among other ingredients, in its Triangel meergranen bruin and gives a fibre content of 6,7 g per 100 g.
- It’s a triangle, not a Kaiser roll. Check the allergen information for the specific product, too.
Dirk
Worth considering if you’re thinking of a multigrain roll with seeds and kernels as an alternative.
- Dirk describes Bakker van der Akker Multikorn meergranen bollen as a pack of four rolls with seeds and kernels.
- These rolls aren’t labelled Kaiser rolls. If you’re serving a guest with an allergy, read all the information on the packaging.
Bread alternatives at Joybuy
These products are suited to an Easter lunch where seeds matter more to you than the traditional Kaiser shape. Choose between individual rolls and a larger loaf to share. Before buying, check the ingredients, allergens and preparation instructions for your chosen option.
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Lekhaven Bakkerij Multigrain Rustic Baguette 4 × 135 g
For a lunch with individual rolls, if a baguette shape suits you better than a Kaiser shape.
Four baguettes weighing 135 g each. Follow the baking instructions on the packaging. If you have allergies, check all the information, particularly for sesame and wheat.
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Lekhaven Bakkerij Multigrain Country Bread Round 550 g
For anyone who’d rather put one round loaf on the table to slice than serve individual Kaiser rolls.
Round loaf weighing 550 g. Check the baking instructions on the packaging. If you have allergies, read the information about sesame, wheat and possible traces.
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g'woon Multigrain Rolls, 4 stuks
For an Easter lunch with four individual multigrain rolls, if the Kaiser shape isn’t essential.
Before planning your lunch, check whether these rolls are ready to serve or need further preparation. If you have allergies, read all the ingredients and possible traces information on the packaging.
Frequently asked questions
Is a multigrain roll automatically wholemeal?
No. ‘Multigrain’ doesn’t automatically mean that the grains used are wholemeal. Look for an explicit wholemeal label and read the ingredients if a wholemeal base matters to you.
Do bakers in the Netherlands have to use iodised baker’s salt?
No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list; for unpackaged bread, ask which salt has been used.
What should I check if a guest has a sesame or nut allergy?
Read the allergen information and details of possible traces for the exact roll. PLUS says its Triangel meergranen bruin may contain sesame and nuts, among other allergens; don’t assume this information applies to other products.
Can I buy rolls in advance and bake them just before Easter lunch?
Yes, if you choose a bake-at-home or frozen option and follow the preparation and storage instructions on the packaging. Jumbo describes its frozen wholemeal Kaiser rolls as suitable for baking at home and advises that they shouldn’t be refrozen after thawing.