Choose a wholemeal Kaiser roll if you want to keep the familiar shape; choose a roll that explicitly lists seeds if those matter more to you. A multigrain bun or triangle could be suitable, but it isn’t a Kaiser roll. Check the ingredients and allergen information: ‘wholemeal’ and ‘multigrain’ do not, on their own, confirm that a product contains seeds.
If you want seeds or kernels in the bread itself, look beyond the name ‘multigrain’. Check whether ingredients such as sunflower seeds, linseed, sesame seeds or pumpkin seeds appear in the ingredients list. PLUS lists these ingredients in its multigrain rolls.
A wholemeal Kaiser roll keeps the individual-roll shape. Albert Heijn lists 7.1 g of fibre per 100 g for its wholemeal Kaiser roll; the wholemeal Kaiser rolls from Albert Heijn and PLUS included in this review are not automatically rolls with added seeds.
If you’re serving bread to guests with an allergy, check the ingredients and information about possible cross-contamination before buying. The Netherlands Food and Consumer Product Safety Authority says allergen information must appear on the label of prepacked products, and must be made available in another way for unpackaged bread.
First decide whether the Kaiser shape or the presence of seeds matters more. Then compare how the bread is prepared and any information that’s important for your guests.
Choose this if: you want to serve individual Kaiser rolls and are specifically looking for a wholemeal option.
Bear in mind: the versions reviewed from Albert Heijn and PLUS do not confirm that seeds have been added; ‘may contain sesame’ on the PLUS product does not mean sesame is an ingredient.
Choose this if: you want to be able to identify seeds and kernels in the ingredients. PLUS lists these in its multigrain triangles and wholemeal multigrain buns, among other products.
Bear in mind: these triangles and buns don’t have the classic Kaiser shape; check the allergen information too.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Seeds and texture | Look for the seeds or kernels you want in the ingredients list, and check that the shape of the bread will work for serving. | If I want to put seeded bread on the sharing platter, I want to know that seeds are genuinely an ingredient. This is the top priority for around 31% of consumers. |
| Wholemeal base and fibre | Compare the wholemeal description and the stated fibre per 100 g for the products you’re considering. | If you want to keep the Kaiser shape but also care about the wholemeal base and fibre content, make these your main considerations; this applies to around 31% of consumers. |
| Baking and storage | Read the preparation instructions and, for frozen bread, the defrosting and storage guidance. | If I want to bake the rolls just before my drinks party, the preparation needs to fit my schedule. Around 23% of consumers give this top priority. |
| Allergen information | Read the label, including any warnings, or ask for allergen information if the bread is unpackaged. | If guests can’t check the packaging themselves, I want to be able to check their allergens before serving. This is the top priority for around 15% of consumers. |
These terms answer different questions. The Netherlands Food and Consumer Product Safety Authority sets out the conditions for using the term ‘wholemeal’; you need to check the ingredients list separately to see whether seeds are present.
So look for both the type of grain you want and specific seeds or kernels listed by name.
Sesame is listed as an ingredient in the PLUS multigrain rolls reviewed here. Other relevant ingredients and warnings vary by product.
Check the allergen information before buying and keep the packaging to hand while you’re serving the bread. For unpackaged bread, ask the retailer for the information.
Jumbo says that its frozen wholemeal Kaiser rolls must not be refrozen after defrosting.
Read the storage instructions and only take as many rolls out of the freezer as you want to bake.
The Dutch Commodities Act Decree defines baker’s salt as iodised table salt. That doesn’t tell you which salt has been used in an individual roll.
Check the ingredients list to see whether the product you’ve chosen lists iodised salt or baker’s salt.
A wholemeal Kaiser roll for anyone who wants to keep the classic roll shape.
Kaiser rolls and other bake-at-home rolls, including multigrain options.
As well as wholemeal Kaiser rolls, PLUS sells multigrain rolls with seeds listed in the ingredients.
White Kaiser rolls and multigrain rolls to bake at home.
Kaiser rolls to bake at home.
Kaiser rolls and multigrain alternatives for a sharing platter.
This selection includes round loaves, baguettes and brioche rolls for anyone considering a different bread shape alongside Kaiser rolls. Compare the ingredients for each option if seeds are a deciding factor for you.
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A round loaf to share if you don’t need individual Kaiser rolls. The title lists two 550 g loaves; check the ingredients and allergen information if seeds or sesame are important to you.
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A 550 g round loaf for anyone who’d rather slice bread than serve individual Kaiser rolls. Check the packaging for preparation instructions, and read the ingredients if seeds will influence your choice.
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Baguettes can be cut into pieces for a sharing platter, but they don’t have the shape of a Kaiser roll. The title lists four 135 g baguettes; check the packaging for baking time, ingredients and allergens.
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This baguette option is for anyone who wants to slice bread for a drinks party, not for anyone looking for Kaiser rolls. The title lists 4 x 135 g x 2; check the number of packs before planning portions for your guests.
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An individual brioche option for anyone who wants to serve separate rolls without needing the Kaiser shape. The title mentions sesame and linseed and lists 50 g x 2; check the full ingredients, allergens and preparation instructions on the packaging.
No, the name ‘multigrain’ doesn’t confirm that. Check the ingredients list: the PLUS multigrain triangles and Korenlanders buns reviewed here do list specific seeds and kernels.
Check the ingredients of each Kaiser roll to see whether seeds are listed. The wholemeal Kaiser rolls from Albert Heijn and PLUS reviewed here do not confirm that seeds have been added; choosing a multigrain bun or triangle with seeds listed means opting for a different bread shape.
Follow the instructions for the product you’ve chosen. PLUS recommends 6–8 minutes in an oven at 220 °C or 4 minutes in an air fryer at 200 °C for its multigrain triangles; don’t automatically apply these timings to other rolls.
Before buying, read the allergen information for the specific roll and check any warnings too. According to the Netherlands Food and Consumer Product Safety Authority, this information appears on the label of prepacked products and must be made available in another way for unpackaged products.
No. First check whether the roll you’ve chosen contains baker’s salt. The Dutch Commodities Act Decree defines baker’s salt as iodised table salt, but that doesn’t mean every roll is made with it, so check the ingredients list.
