A table with different preferences
If one of you wants a white roll and the other prefers wholemeal, a mixed bread basket gives you both a choice. Jumbo lists both types of Kaiser rolls.
Who are these rolls suitable for?
For anyone choosing wholemeal
If you’re looking for a wholemeal roll, the product description and nutritional information matter more than its colour. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made from 100% wholemeal flour.
For anyone who wants to bake them just before eating
If you want to prepare the rolls shortly before serving, allow for the stated cooking time and make sure you have the right appliance. Frozen varieties also come with storage instructions.
What should you look for when choosing?
First decide which types of bread you’d like for dinner; then choose whether you want rolls that are already baked or can be prepared at home.
| What to consider | What to check when buying | Who is this important for? |
|---|---|---|
| Taste and texture | Check whether you can choose both white and wholemeal Kaiser rolls. | If we don’t have the same bread preferences, I’d like to be able to serve a white roll too. Taste and texture are the top priority for around 37% of consumers. |
| Wholemeal option | Look for the ‘wholemeal’ label and compare fibre content on the same basis, for example per 100 g. | I want to choose a wholemeal roll, not just one that looks dark. A clearly labelled wholemeal product is the preferred choice for around 36% of consumers. |
| When you plan to serve them | Check the preparation time and storage instructions, and make sure you can use the appliance required. | I want to serve the rolls warm without interrupting the rest of dinner. Preparation time is the main consideration for around 27% of consumers. |
Common mistakes
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Assuming a brown roll is wholemeal
The colour doesn’t tell you whether a roll is wholemeal. According to the Netherlands Nutrition Centre, bread labelled ‘wholemeal’ is made from 100% wholemeal flour.
If wholemeal is a priority for you, check the product description and ingredients list.
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Assuming wholemeal rolls won’t contain allergens
Albert Heijn and PLUS list wheat and gluten-containing cereals in their wholemeal Kaiser rolls; their product information also mentions other possible allergens. For its frozen wholemeal variety, Jumbo lists wheat, rye, barley and soya, among other ingredients.
Check the current allergen information for every roll you plan to serve, even if you’ve bought the product before.
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Only realising at serving time that the rolls need baking
Rolls that need baking at home require an extra preparation step. Dirk says its pack of four Kaiser rolls takes 6–8 minutes in the oven or air fryer. Jumbo Frozen Wholemeal Kaiser Rolls must not be refrozen after thawing.
Plan to bake the rolls before serving, and follow the pack instructions for frozen varieties.
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Assuming every roll contains iodised salt
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. The ingredients can therefore vary from one Kaiser roll to another.
Check the ingredients list for iodised salt or baker’s salt, or ask about it when buying loose rolls.
Brands compared
These product ranges show the white, wholemeal and bake-at-home options you can compare. Always check the information for the roll you choose.
Albert Heijn
A single 70 g AH wholemeal Kaiser roll, baked in store.
- Albert Heijn lists wholemeal wheat flour, iodised salt and 7,1 g of fibre per 100 g.
- The roll contains gluten-containing cereals and may also contain sesame and oats, among other allergens. Check the latest product information.
Jumbo
Jumbo lists white and wholemeal Kaiser rolls, as well as a frozen wholemeal variety.
- If you want to serve both white and wholemeal rolls, you can compare both types in Jumbo’s range.
- Jumbo Frozen Wholemeal Kaiser Rolls contain wheat, rye, barley and soya, among other ingredients. Jumbo says this variety must not be refrozen after thawing.
PLUS
A single PLUS wholemeal Kaiser roll to serve alongside white rolls.
- PLUS lists 67% wholemeal wheat flour in the ingredients and 6,9 g of fibre per 100 g.
- The roll contains wheat and gluten-containing cereals, and may also contain rye, barley, oats and sesame.
Dirk
The 1 de Beste Kaiser roll pack is a bake-at-home option containing four rolls.
- Dirk gives a cooking time of 6–8 minutes in an oven or air fryer for these rolls.
- You’ll need time before dinner and a suitable appliance to bake them.
ALDI
ALDI lists both a white Kaiser roll and a pack of white De Afbakker rolls to bake at home.
- De Afbakker White Kaiser Rolls contains six wheat rolls, which ALDI says take 5–7 minutes to bake at home.
- Check which variety you’re buying: the bake-at-home pack needs an extra preparation step.
Lidl
Lidl lists Kaiser rolls to bake at home.
- According to Lidl, this bake-at-home variety is only available in store.
- Check the pack to see which variety you have, and read the ingredients and allergen information.
Joybuy products
Related products coming soon.
Frequently asked questions
How can I tell if a Kaiser roll is wholemeal?
Check that the roll is specifically labelled ‘wholemeal’. According to the Netherlands Nutrition Centre, this label on bread means it’s made from 100% wholemeal flour, so don’t judge by colour alone.
Are wholemeal Kaiser rolls gluten-free?
Don’t assume they are: the wholemeal products listed by Albert Heijn, PLUS and Jumbo contain wheat or other gluten-containing cereals. Check the latest allergen information for the specific roll.
Can I refreeze frozen Kaiser rolls after thawing them?
Not if you buy Jumbo Frozen Wholemeal Kaiser Rolls: Jumbo says these rolls must not be refrozen after thawing. For other products, follow the instructions on their packaging.
Does every Kaiser roll contain iodised baker’s salt?
No, you can’t assume that every roll does. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list or ask which type of salt is used when buying loose rolls.