What should you look for?
First, decide whether your guests would like a choice; then, for each type, choose between serving it straight away or baking it at home. The table will help you identify your main priority when buying rolls for coffee time.
| What to consider |
What to check when buying |
Who is this important for? |
| Combining white and wholemeal |
Check whether both types are available and how many rolls of each you’ll need. |
If my guests don’t all want the same type, I’d rather give them a choice without ending up with lots of rolls left over. For around 31% of consumers, choosing between white and wholemeal is the top priority. |
| Wholemeal and fibre |
Check that the product is labelled wholemeal and compare the fibre per 100 g in the nutritional information. |
I want to choose a wholemeal Kaiser roll deliberately, rather than judging it by its colour. For around 31% of consumers, wholemeal and fibre information are the main considerations. |
| Preparation and storage |
Read the preparation instructions and check how the rolls should be stored and, if applicable, thawed. |
If I haven’t decided when coffee time will be, I want to be able to plan when to bake and prepare only what I need. This is the main priority for around 23% of consumers. |
| Choosing the right quantity |
Compare individual rolls with smaller and larger packs, and check how many are included. |
If I’m catering for a small group, I don’t want to be left with lots of rolls. Avoiding leftovers is the top priority for around 15% of consumers. |
Kaiser rolls on Joybuy
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Frequently asked questions
Does every Kaiser roll contain iodised salt?
No, don’t assume that every Kaiser roll does. The Voedingscentrum says that bakers aren’t required to use baker’s salt, so check the ingredients list for iodised salt or baker’s salt, or ask the baker.
Should I serve only wholemeal Kaiser rolls at coffee time?
No, you can offer both white and wholemeal rolls if your guests have different tastes. If you’re mainly interested in comparing fibre, check the wholemeal description and fibre per 100 g for each product, rather than assuming all Kaiser rolls have the same nutritional value.
Can I freeze Kaiser rolls in advance?
It depends on the product and the instructions on the packaging. Albert Heijn says to freeze its white bake-at-home Kaiser rolls on the day of purchase and use them within one month. For the Jumbo frozen options mentioned, it says not to refreeze them once thawed.
What should I check for wheat and other allergens?
Check the allergen information on the exact packaging before serving. The wholemeal rolls mentioned from Albert Heijn, PLUS and Jumbo contain wheat; some Jumbo options also list possible traces of other allergens.
Does every Lidl shop have fresh Kaiser rolls?
You can’t assume that. Lidl says that almost all its shops have a bake-off section and directs customers to its shop finder to check whether their local shop sells fresh rolls. Check the local range for the Kaiser roll option you’re after.