Who is this choice relevant to?

Host working to a tight dinner budget

You want to serve rolls with Christmas dinner without buying more packs than your party needs. The number of rolls and the weight per pack will help you work out how much to buy.

Planning ahead and baking just before the meal

You want to buy the rolls in advance. Check how to store the variety you choose, and how much oven space and time you’ll need to bake them during dinner.

Shopping for guests with specific dietary requirements

If your guests prefer wholemeal or need to avoid certain allergens, check the product description and ingredients for each variety rather than relying on the name kaiser roll.

What should you look for when choosing?

Decide how many rolls you want to serve, then choose a pack that suits your preparations and your guests’ dietary requirements.

What to consider What to check Who it matters to
Pack size Compare the net weight and the number of rolls in each pack. For a small table, I don’t want to open an extra pack just for a few rolls; around 33% of consumers prioritise a pack size that suits their needs.
Number of guests Count how many rolls you want to serve and how many packs you’ll need. If more guests are joining us, I want to have enough rolls for everyone without lots left over. For around 27% of consumers, having the right amount is the top priority.
Preparation and storage Read the storage instructions and check the cooking time and available oven space. I want to do the shopping in advance, but the oven will also be needed for other dishes during dinner; preparation is the top priority for around 20% of consumers.
Dietary requirements and allergens Check the ingredients, allergens and any wholemeal or gluten-free claims on the pack you choose. If a guest needs to avoid certain ingredients, I want to know which rolls I can serve. For around 20% of consumers, suitability for dietary requirements is their main concern.

Common mistakes

  • Looking only at the number of rolls on the front

    Packs containing the same number of rolls can have different net weights. A bigger pack won’t necessarily be a better fit for the number of guests you have.

    Check both the number of rolls and the weight, then work out how many packs you’ll need for your table.

  • Not planning when to bake them

    Bake-at-home rolls need oven or air fryer space shortly before serving. This may clash with cooking other dishes.

    Read the pack instructions and check whether all the rolls will fit into the available batches.

  • Assuming every kaiser roll contains baker’s salt

    According to the Voedingscentrum, not all bread is made with baker’s salt. So the name of the bread won’t tell you which salt has been used.

    If it matters to your choice, look for iodised salt or baker’s salt on the label, and ask if you’re buying unpackaged bread.

  • Confusing gluten-free with free from all allergens

    A gluten-free label doesn’t mean a product is free from other allergens. According to the product information, the Schär Kaiserbrötchen sold by Jumbo contains soya.

    Check the full allergen information for the exact product and take your guests’ needs into account when preparing it.

Brands to compare

Albert Heijn

Albert Heijn has a pre-packed white bake-at-home variety containing four kaiser rolls, with a pack size of 220 g.

  • The ingredients list includes iodised salt, and the product information gives instructions for baking in an oven or air fryer.
  • These are white wheat rolls. Albert Heijn says this variety is not suitable for freezing at home.

Jumbo

Jumbo offers packs of four and ten kaiser rolls, frozen varieties and a separate gluten-free Schär option.

  • According to Jumbo, the white frozen variety can be baked straight from the freezer; its wholemeal frozen variety contains 6,7 g of fibre per 100 g.
  • Jumbo says you must not refreeze the white frozen variety once it has thawed. The Schär variety contains soya.

Lidl

Lidl lists a freshly baked white kaiser roll that is available in store only.

  • Shopping in store gives you the option to choose a freshly baked roll without having to plan a baking time at home.
  • Lidl says its fresh bread range may vary by store, so check what’s available at your local branch.

ALDI

ALDI lists De Afbakker white kaiser rolls in a 300 g pack, as well as white kaiser rolls in packs of ten.

  • The choice of pack sizes lets you match the number of rolls to a smaller or larger table.
  • For the ten-pack, check the weight on the packaging if the amount of bread in each roll also matters to you.

PLUS

PLUS sells white bake-at-home kaiser rolls in packs of four, as well as a separate wholemeal kaiser roll.

  • For the white pack, PLUS lists iodised salt and gives baking instructions of 6–8 minutes in the oven at 220 °C, or 4 minutes in the air fryer.
  • The white bake-at-home variety and the separately sold wholemeal roll are different products, so check which one you’re choosing.

Dirk

Dirk lists 1 de Beste kaiser rolls in a pack of four, weighing 200 g.

  • The number of rolls and the net weight are listed for this product, so you can work out how much you’ll need.
  • According to the product information, Dirk doesn’t offer a delivery service, so you’ll need to visit a store if you want to buy these rolls.

Kaiser rolls on Joybuy

This pack of four kaiser rolls is one option if you’re working out how much you need for a small table. Check the baking instructions if you plan to serve the rolls just before Christmas dinner.

g'woon Kaiser Rolls, four rolls weighing 200 g in total

g'woon Kaiser Rolls, 4 rolls, 200 g

This four-pack suits a small need for rolls or can help you count what you need for a larger table.

Before Christmas dinner, check the baking instructions and, if you have allergies, the latest label.

View on Joybuy

Frequently asked questions

Does every kaiser roll contain iodised baker’s salt?

No, you can’t tell from the name of the bread. According to the Voedingscentrum, bread doesn’t have to be made with baker’s salt; check the ingredients list or ask if you’re buying unpackaged bread.

Can I buy kaiser rolls in advance for Christmas dinner?

Yes, as long as you follow the storage instructions on the pack you choose. For frozen rolls, you’ll also need enough space in your freezer; Jumbo says you must not refreeze its white frozen kaiser rolls once they have thawed.

Are regular kaiser rolls suitable if a guest needs to eat gluten-free?

Don’t assume they are: Jumbo’s white and wholemeal frozen kaiser rolls list cereals containing gluten. Choose a product explicitly labelled gluten-free, and check the rest of the allergen information too; the Schär Kaiserbrötchen sold by Jumbo, for example, contains soya.

When should I put bake-at-home kaiser rolls in the oven?

Plan your baking time around the instructions on your pack and the space needed for other dishes. Albert Heijn recommends 6–8 minutes at 220 °C in the oven for its bake-at-home variety; PLUS gives the same instructions for its white bake-at-home variety.