Which canteens are they for?

Canteens catering for different preferences

If staff ask for both white and wholemeal rolls, offering both clearly labelled makes it easier to choose. Albert Heijn and Jumbo list these product types separately in their ranges.

Canteens wanting to make wholemeal rolls easy to identify

For staff specifically looking for wholemeal rolls, the product description matters. According to the Netherlands Nutrition Centre, brown bread is not the same as wholemeal bread.

Canteens baking rolls to order for each lunch service

Frozen rolls can work well with a serving schedule if you have enough freezer space and baking capacity. Check the defrosting and storage instructions for your chosen variety too.

What should you look for when buying?

First decide whether your canteen wants to offer both types of roll. Then choose a product format for each variety that suits your storage space and the lunchtime rush. If you’re buying for a staff canteen with a mixed customer base, one particular need is likely to be the deciding factor.

What to consider What to check when buying Who is this most important for?
Choosing between white and wholemeal Check that both varieties are listed separately and clearly labelled as white or wholemeal. If staff have different taste preferences, I don’t want one type of roll to be the only option. For around 30% of these consumers, having that choice is the priority.
A clearly identified wholemeal option Check that it is labelled ‘wholemeal’ and compare the nutritional values, including fibre, per 100 g. If I specifically want to offer wholemeal rolls, they must be labelled as such. Around 30% of consumers put this need first.
Stock and baking Check the pack size and make sure the storage and preparation instructions suit the available space and equipment. When it gets busy, I want to be able to plan the rolls without baking holding up service. For around 20% of consumers, this planning is the most important factor.
Allergen information Keep up-to-date ingredients and allergen information for each variety available at the serving point. If I’m serving unwrapped rolls, staff need to be able to check which allergens they contain. For around 20% of consumers, managing this information is the top priority.

Common mistakes

  • Passing off brown or multigrain rolls as wholemeal

    According to the Netherlands Nutrition Centre, brown bread is made from a mixture of wholemeal flour and white flour. A roll’s colour or the word ‘multigrain’ in its name doesn’t automatically make it wholemeal.

    Use the ‘wholemeal’ label on the current packaging as the basis for the product name on your menu.

  • Buying just one type of roll for a mixed group

    Offering only white or only wholemeal rolls means staff who prefer the other type won’t have a matching kaiser roll to choose.

    Label both varieties separately and adjust the quantities you buy to suit your own service.

  • Reusing allergen information from old packaging

    Ingredients and allergen information can change. The Netherlands Food and Consumer Product Safety Authority says customers must be told about the allergens present in unpackaged foods too.

    Check the information when new deliveries arrive, and update the details at the serving point and the instructions for staff.

  • Buying frozen rolls without planning when to bake them

    Your chosen variety needs to fit your available freezer space and baking capacity. Jumbo states that its frozen white kaiser rolls must not be refrozen after defrosting.

    Schedule baking around the lunchtime rush and follow the storage and preparation instructions on the packaging for each variety.

Brands to consider

Albert Heijn

Albert Heijn lists AH kaiser rolls separately from its wholemeal AH kaiser rolls, which is useful if you want to compare both types within one range.

  • Separate white and wholemeal options.
  • Albert Heijn notes that ingredients, nutritional values and allergen information can change, so check the current packaging.

Jumbo

Jumbo lists white kaiser rolls and frozen kaiser rolls in both white and wholemeal varieties.

  • The frozen varieties let you include both types of roll in your baking schedule.
  • Check the instructions for each product. Jumbo says its frozen white variety must not be refrozen after defrosting.

PLUS

PLUS lists individual wholemeal kaiser rolls.

  • A separately labelled wholemeal option.
  • If you want to offer both types, check which white kaiser rolls are available locally.

ALDI

ALDI lists white kaiser rolls, as well as other multigrain and wholemeal bake-off products.

  • White kaiser rolls are a good fit for the white options in your canteen range.
  • A different multigrain or wholemeal product is not necessarily a wholemeal kaiser roll.

Dirk

Dirk lists kaiser rolls in packs of four, as well as white kaiser rolls from Bakker van der Akker.

  • An option to consider for white kaiser rolls in your canteen.
  • If you also want to offer wholemeal kaiser rolls, you’ll need to select that variety separately.

Lidl

Lidl is a local store worth asking about if your canteen is looking for freshly baked rolls or wants to place a larger order.

  • Lidl recommends discussing large orders with your local store.
  • Ask your local store which kaiser rolls and varieties are available. The online kaiser roll promotion ran from 21 to 27 September 2026.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

Is a brown kaiser roll the same as a wholemeal kaiser roll?

No. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while brown bread is made from a mixture of wholemeal flour and white flour. If you’re specifically looking for a wholemeal kaiser roll, check the label on the packaging.

Does a canteen need to provide allergen information for individual rolls?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, businesses selling unpackaged food must tell customers about the allergens it contains. So keep up-to-date information for every variety you offer available at the serving point.

Can defrosted frozen kaiser rolls be refrozen?

Follow the instructions on the specific packaging. Jumbo says its frozen white kaiser rolls must not be refrozen after defrosting, so take this restriction into account when planning your baking.