Who is this choice right for?

Planning a special occasion with rolls

Want to serve rolls at breakfast, brunch, lunch or with soup later in the week? Compare the preparation time and number of rolls with your plans.

Families planning supplies for the week

If you’re buying rolls for several meals, a larger pack or frozen rolls could be a good fit. Check that you have enough storage space and read the defrosting instructions.

Shoppers who check the ingredients

Are fibre, gluten or iodised salt important factors in your choice? Read the ingredients list and nutritional information for the exact variety: a product name doesn’t tell you everything about what’s in it.

What should you look for when choosing?

First, decide when you want to eat the rolls and how many you need. Then compare the storage method and, if they matter to you, the ingredients and nutritional value of each variety.

What to consider What should you check? Who is it important for?
When you’ll serve them Check whether the rolls are fresh, bake-off or frozen, and how long they’ll take to prepare. PLUS says its white bake-off rolls take 6–8 minutes in a preheated oven at 220 °C. If you want to bake the rolls just before serving them with a planned meal, you’ll need time and a suitable oven. For around 45% of consumers, this serving occasion is said to be the main reason for their choice.
Supplies for the week Compare the number of rolls with the meals you have planned, and read the storage instructions. Jumbo Diepvries Kaiserbroodjes Wit should not be refrozen after defrosting. If you don’t know yet which day you’ll eat them, you may want to be able to store the rolls and use only what you need. For around 33% of consumers, this flexibility when planning supplies for the week is said to be the main priority.
Ingredients and nutritional value Check the ingredients list for wheat, allergens and iodised salt; compare the fibre content in the nutritional information per 100 g. If fibre or a particular ingredient determines your choice, you’ll want to know what’s in that specific roll. An estimated 22% of consumers are said to have this as their main reason for buying.

Common mistakes

  • Assuming ‘luxury’ means a different nutritional value

    A description in the product name doesn’t, by itself, tell you anything about the fibre content, allergens or whether the rolls are suitable to keep in stock for the week.

    First choose the product type that suits you, then compare the ingredients and nutritional information on the exact pack.

  • Buying a large pack without a plan for using it

    A pack of ten won’t necessarily suit the number of meals you have planned. Frozen rolls may also come with instructions on what you can do with the product after defrosting.

    Count how many rolls you expect to use and choose a pack size and storage method to suit.

  • Treating white, wholemeal and gluten-free rolls as the same

    These varieties don’t have the same ingredients. PLUS’s wholemeal kaiser roll contains wheat; the Schär Kaiserbrötchen listed by PLUS are gluten-free but contain soya and may contain traces of mustard.

    Check the ingredients and allergen information for each product. If fibre matters to you, compare the nutritional value per 100 g too.

Brands to compare

Albert Heijn

Albert Heijn sells a product called AH Luxe kaiserbroodjes. The word ‘Luxe’ may make this variety worth considering for a special occasion.

  • A clearly named variety for shoppers looking for this particular product.
  • Before choosing it, check the ingredients, nutritional value and pack details on the current label.

Jumbo

At Jumbo, you can compare white kaiser rolls in a pack of ten with four-pack frozen white kaiser rolls.

  • The different pack sizes and storage methods give you different ways to plan when you’ll eat them.
  • Jumbo says its frozen white variety should not be refrozen after defrosting.

Lidl

Lidl lists kaiser rolls for shoppers who want to pick up a store-bought variety during their weekly shop.

  • An option to consider if you’d prefer to choose your rolls in store.
  • Check current availability and the information on the pack at your local store.

ALDI

ALDI lists both white kaiser rolls in packs of ten and De Afbakker white kaiser rolls, 300 g, for baking at home.

  • You can factor in the number of rolls and whether you’ll be baking them at home when planning.
  • If they’re important to your decision, check the ingredients and nutritional information for the pack you choose.

PLUS

PLUS lists white bake-off kaiser rolls in packs of four and ten, as well as an individual wholemeal kaiser roll.

  • PLUS says its individual wholemeal kaiser roll contains 67% wholemeal wheat flour and 6.9 g of fibre per 100 g.
  • The wholemeal roll contains wheat. Always check the exact variety for allergen and nutritional information.

Dirk

Dirk lists a pack of four bake-off kaiser rolls for a planned meal.

  • Dirk says these four rolls can be prepared in an oven or air fryer in 6–8 minutes.
  • Remember to allow for the equipment and preparation time you’ll need.

Kaiser rolls at Joybuy

Related products coming soon.

Frequently asked questions

Are kaiser rolls made with baker’s salt always a source of iodine?

According to Overheid.nl, baker’s salt is iodised table salt used in bread and other baked goods, but this doesn’t tell you how much iodine is in an individual roll. Check the ingredients list for the exact variety: PLUS lists iodised salt in its white bake-off kaiser rolls.

What should you choose for later in the week: bake-off or frozen rolls?

Bake-off rolls are a good choice if you can plan when you’ll eat them and follow the storage instructions on the pack. Frozen rolls offer another way to keep rolls for several occasions. With Jumbo Diepvries Kaiserbroodjes Wit, defrost only what you want to use, as Jumbo says they must not be refrozen afterwards.

Does a wholemeal kaiser roll have the same nutritional value as a white roll?

Don’t assume they have the same nutritional value: compare the nutritional information per 100 g for the two specific varieties. PLUS lists 6.9 g of fibre per 100 g and 67% wholemeal wheat flour for its wholemeal kaiser roll; a brown colour or product name alone is no substitute for checking the ingredients list.

What should you look for in gluten-free kaiser rolls?

Check both the gluten-free claim and the other allergens listed on the exact pack. The Schär Kaiserbrötchen listed by PLUS are intended for people with gluten intolerance, but contain soya and may contain traces of mustard.