Brunch and meal planners
You want to serve warm rolls for a special breakfast, lunch or brunch. A premium white option with sesame and poppy seeds, such as Albert Heijn’s, could be just right. Check how much preparation time you’ll need.
Who are these rolls for?
Shoppers keeping an eye on fibre
You compare wholemeal flour and fibre per 100 g, even when buying rolls for a special meal. This helps you decide whether a wholemeal option suits your needs better than a premium white roll.
Shoppers who need to avoid gluten
You’re looking for a Kaiser roll that’s explicitly labelled gluten-free, and you also check the other allergens on the label. A gluten-free label alone tells you nothing about, for example, soya or possible traces of mustard.
What should you look for when choosing?
First, decide what matters most for your meal: the look of warm rolls, the fibre content or whether they’re suitable for your dietary needs. Then compare the product labels, focusing on the details that matter to you.
| What to consider | What should you check? | Who is this important to? |
|---|---|---|
| Presentation and baking | Check the seeds, number of rolls and oven instructions if you want to serve them warm. | For brunch, I want to serve warm rolls with seeds and plan how to prepare them. For around 40% of consumers, presentation and baking come first. |
| Wholemeal and fibre | Check the ingredients list and compare fibre per 100 g. For frozen options, take note of the storage instructions. | If I eat Kaiser rolls regularly, I mainly want to compare their fibre content. For around 30% of consumers, fibre is the most important factor. |
| Gluten and other allergens | If needed, look for an explicit gluten-free label and read the information about both allergens present and possible traces. | If I need to avoid gluten or another allergen, I want to know exactly what the roll may contain. For around 30% of consumers, checking this is their main concern. |
Common mistakes
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Assuming ‘premium’ means wholemeal
Seeds and a premium look don’t tell you how much fibre a roll contains. According to Albert Heijn’s product information, AH Luxe kaiserbroodjes contain 2.7 g of fibre per 100 g; Jumbo lists 6.7 g per 100 g for its wholemeal frozen Kaiser rolls.
If fibre is your main priority, compare the nutritional information per 100 g and check which types of flour are listed in the ingredients.
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Assuming every roll contains iodised salt
The Netherlands Nutrition Centre describes bread made with iodised baker’s salt as an important source of iodine in the Netherlands. This doesn’t tell you which type of salt is used in an individual Kaiser roll.
Check the ingredients list for iodised salt or baker’s salt. If it’s not clear, ask the baker or shop.
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Thinking ‘gluten-free’ means free from all allergens
According to Jumbo’s product information, Schär Kaiserbrötchen gluten-free rolls contain soya and may contain mustard.
When choosing a gluten-free option, check all the other allergen information that’s relevant to you too.
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Defrosting frozen rolls without checking the storage instructions
For Jumbo Diepvries Kaiserbroodjes Volkoren, Jumbo says the rolls must not be refrozen after defrosting.
Take only the amount you need out of the freezer and follow the storage and preparation instructions on the packaging.
Brands and product ranges to help you choose
Albert Heijn
AH Luxe kaiserbroodjes are pre-baked white wheat rolls with sesame and poppy seeds, ready to bake at home.
- For this option, Albert Heijn lists iodised salt and an oven baking time of 6–8 minutes at 220 °C.
- These rolls contain, among other things, wheat, rye and sesame. Albert Heijn also says they’re not suitable for home freezing.
Jumbo
Jumbo provides product information for both white bake-at-home Kaiser rolls and a wholemeal frozen option. Compare the two separately.
- Jumbo lists 2.9 g of fibre per 100 g for the white option and 6.7 g per 100 g for the wholemeal frozen option.
- The wholemeal frozen option contains, among other things, gluten-containing grains and soya, and must not be refrozen after defrosting.
Schär
According to the product information on Jumbo, Schär Kaiserbrötchen are gluten-free Kaiser rolls.
- An explicit gluten-free label makes it clear which option to consider if you avoid gluten.
- This option contains soya and may contain mustard. Check the label for all allergens that are relevant to you.
Kaiser rolls on Joybuy
Related products will be available soon.
Frequently asked questions
Which Kaiser rolls should I choose if fibre is my priority?
Start by comparing wholemeal options and their fibre content per 100 g, rather than relying on the ‘premium’ label. Albert Heijn lists 2.7 g of fibre per 100 g for AH Luxe kaiserbroodjes, while Jumbo lists 6.7 g per 100 g for Jumbo Diepvries Kaiserbroodjes Volkoren. The Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as often as possible.
Does every Kaiser roll in the Netherlands contain iodised salt?
You can’t assume that every roll does. Check the ingredients list for iodised salt or baker’s salt, or ask which salt is used if you’re buying loose rolls. According to the Netherlands Nutrition Centre, bread made with iodised baker’s salt contributes to iodine intake in the Netherlands.
Is a gluten-free Kaiser roll also free from other allergens?
No. For Schär Kaiserbrötchen gluten-free rolls, Jumbo says they contain soya and may contain mustard. So even when choosing a gluten-free product, check the other allergen information too.
Can I refreeze wholemeal frozen Kaiser rolls?
Not if you mean Jumbo Diepvries Kaiserbroodjes Volkoren that have already been defrosted: Jumbo says this option must not be refrozen afterwards. For other products, always check the instructions on their own packaging.