Breakfast lovers who bake their own
You want to prepare the rolls just before breakfast. In that case, the instructions for your oven or air fryer, the number of rolls and the storage guidance all matter.
Who are these options relevant to?
Shoppers looking for wholemeal and fibre
You’re comparing white and wholemeal Kaiser rolls, checking the ingredients and the number of grams of fibre per 100 g.
Breakfast lovers choosing gluten-free
You need a roll that’s explicitly labelled gluten-free, and you’ll also want to check the label and avoid contact with crumbs from other bread when preparing it.
What should you look for when choosing?
First, decide whether you need a gluten-free label. Then compare bake-at-home rolls with a fresh wholemeal roll, and choose a pack size that suits the number of people you’re serving.
| What to consider | Check when buying | Who is this most important for? |
|---|---|---|
| Preparation | Check the packaging for the time, temperature and instructions for your oven or air fryer. | If you want warm rolls just before breakfast, baking them needs to fit into your morning routine. Around 34% of consumers give this quick preparation the highest priority. |
| Wholemeal and fibre | Compare the ingredients and fibre per 100 g for the exact roll you’re considering. | If you buy rolls for regular breakfasts, you may want to choose based on wholemeal content and fibre, rather than only considering the white version. This is the main consideration for around 33% of consumers. |
| Pack size and storage | Check the number of rolls and the storage or freezing instructions for the product you’ve chosen. | When you’re serving breakfast to several people, you’ll want to buy enough rolls without having any left over unused. Getting the right amount is the priority for around 25% of consumers. |
| Gluten-free label | Look for an explicit ‘gluten-free’ label and read the ingredients and allergen information. | If you need to eat gluten-free, an ordinary wheat Kaiser roll isn’t a suitable alternative. Around 8% of consumers prioritise an explicitly gluten-free option over the other considerations. |
Common mistakes when choosing
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Assuming every Kaiser roll contains bakers’ salt
According to the Voedingscentrum, bread doesn’t have to be made with bakers’ salt. So the type of roll alone won’t tell you whether iodised salt has been used.
Read the ingredients list on the packaging, or ask your baker if this is important to your choice.
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Mistaking an ordinary wheat roll for a gluten-free one
The white Kaiser rolls from Albert Heijn and PLUS that were reviewed list wheat and cereals containing gluten. A white or wholemeal version isn’t automatically gluten-free.
Choose a product with an explicit gluten-free label, and take care to avoid contact with crumbs from other bread during preparation.
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Choosing a large pack without checking the storage instructions
Packs of four, six or ten may suit different breakfast tables, but storage instructions vary by product. For example, Albert Heijn says its four-pack of white bake-at-home rolls isn’t suitable for freezing at home.
Count the people you’re serving, and follow the instructions on the packaging for any rolls left over.
Brands to compare
Albert Heijn
Offers a four-pack of white bake-at-home Kaiser rolls and individual wholemeal Kaiser rolls.
- The white bake-at-home rolls come with oven and air fryer instructions; the wholemeal roll lists 7,1 g of fibre per 100 g.
- According to the product information, the white bake-at-home rolls aren’t suitable for freezing at home.
Jumbo
Its Kaiser roll range includes packs of four and ten, as well as different types of product.
- You can compare the number of rolls and the type of roll side by side.
- Check the ingredients, allergens and preparation instructions on the individual product packaging.
Lidl
Offers a pack of six Kaiser rolls to bake at home.
- A six-pack can help you plan breakfast when you’re serving several people.
- Check the packaging of the product you’ve chosen for its ingredients, allergens and nutritional information.
ALDI
Offers white Kaiser rolls in, among other options, a six-pack of bake-at-home rolls and a pack of ten fresh rolls.
- ALDI gives a preparation time of 5–7 minutes for its six-pack of bake-at-home rolls.
- Check the packaging for the ingredients and allergens in the version you choose.
PLUS
Offers white bake-at-home Kaiser rolls, individual wholemeal rolls and Schär Kaiserbrötchen labelled gluten-free.
- The wholemeal roll lists 67% wholemeal wheat flour and 6,9 g of fibre per 100 g.
- Don’t choose based on the brand name alone: check whether each product is white, wholemeal or explicitly labelled gluten-free.
Dirk
Offers a pack of four bake-at-home Kaiser rolls, weighing 200 g in total.
- The product information gives a preparation time of 6–8 minutes in an oven or air fryer.
- Check the packaging for the ingredients, allergens and nutritional information.
Kaiser rolls on Joybuy
If four Kaiser rolls are right for your breakfast, you could take a look at this pack. Before buying, check whether the rolls need baking and whether they’re pre-sliced; the product name doesn’t make this clear.
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g'woon Kaiser Rolls, 4 pieces, 200 g
This pack of four may suit a smaller breakfast table. Check the packaging for preparation instructions, whether the rolls are sliced and allergen information before choosing.
Frequently asked questions
What’s the difference between white and wholemeal Kaiser rolls if I’m looking for fibre?
Compare the fibre content per 100 g of the products you’re considering, rather than looking at the colour alone. Albert Heijn lists 7,1 g of fibre per 100 g for its wholemeal Kaiser roll, while PLUS lists 6,9 g per 100 g for its wholemeal roll. The Voedingscentrum recommends replacing white bread with wholemeal or brown bread as much as possible.
Can I prepare bake-at-home Kaiser rolls in both the oven and the air fryer?
Yes, if the packaging for the product you’ve chosen gives instructions for both appliances. For its white bake-at-home rolls, Albert Heijn specifies 6–8 minutes in an oven at 220 °C or 5–6 minutes in a preheated air fryer at 200 °C. Don’t use these timings for a different roll.
Does every Dutch Kaiser roll contain iodised bakers’ salt?
No, don’t assume that: according to the Voedingscentrum, using bakers’ salt isn’t compulsory. Check the ingredients list for iodised salt or bakers’ salt, or ask your baker.
How can I identify a gluten-free Kaiser roll?
Look for an explicit gluten-free label on the product you choose, and check the current packaging. PLUS lists Schär Kaiserbrötchen as gluten-free; when preparing it, also take care to avoid contact with crumbs from other bread.