Who is this choice relevant to?

Parents just starting to introduce bread

If your baby is still getting used to chunkier foods, the first thing to consider is whether you can offer a roll without seeds or kernels. The Netherlands Nutrition Centre recommends starting with brown or wheat bread without seeds or kernels.

Parents who want to introduce wholemeal bread gradually

If your baby is already eating bread, you can compare the fibre per 100 g without assuming that every wholemeal roll is a suitable first choice. The Netherlands Nutrition Centre recommends introducing higher-fibre foods gradually.

Families who need to check allergens

If your child has a known allergy, coeliac disease or follows a diet recommended by a healthcare professional, check the ingredients and allergens for the exact roll. If you’re sending bread in with your child, also check the policy at their childcare setting or school.

What should you look for when choosing?

What to look for What to check when buying Who it matters to
Starting without seeds Check the ingredients and the outside of the roll for seeds and kernels. The Netherlands Nutrition Centre recommends starting from six months with brown or wheat bread without seeds or kernels. If my baby is just learning to eat bread, I want to offer a roll without seeds or kernels first. For around 50% of consumers, starting without seeds is the priority.
Wholemeal and fibre For the exact product, compare the proportion of wholemeal flour, if stated, and the fibre per 100 g. Check separately whether the roll contains seeds. Once bread is going well, I want to try wholemeal bread step by step rather than relying on the product name alone. For around 30% of consumers, gradually increasing fibre is the top priority.
Allergens and salt Read the current ingredients and allergen information, and compare the salt per 100 g. If the bread is unpackaged, ask for allergen information. If my child has a food allergy or I’m packing bread for childcare, I want to know which allergens are listed and how much salt the roll contains. For around 20% of consumers, checking the label comes first.

Common mistakes

  • Assuming a seeded roll is an obvious first choice

    More seeds don’t automatically make a kaiser roll suitable as a first bread. The Netherlands Nutrition Centre recommends starting from six months with brown or wheat bread without seeds or kernels.

    Start without seeds or kernels. Consider a seeded roll later, taking its texture, the way your child eats and the current label into account.

  • Choosing wholemeal without considering how to introduce it

    A higher fibre content alone doesn’t tell you whether a roll is right for the stage at which your baby is learning to eat bread. The Netherlands Nutrition Centre recommends introducing higher-fibre foods gradually.

    Use the fibre per 100 g to compare products, and make the switch gradually once your baby is eating bread well.

  • Checking only the product name for allergen information

    Kaiser rolls vary in the allergens they contain and may contain. A name such as ‘white’ or ‘wholemeal’ doesn’t tell you everything about wheat, other gluten-containing cereals or sesame.

    Read the ingredients and allergen information on every new pack. If your child follows a medical diet, follow the advice of their healthcare professional.

  • Assuming every roll contains the same amount of salt

    The stated salt content and the name of the salt used vary between products. Albert Heijn lists iodised salt in its kaiser rolls; according to RIVM, bread baked with iodised salt is an important source of iodine in the Netherlands.

    Check the ingredients and salt per 100 g for the specific roll instead of relying on a general description such as baker’s salt.

Brands worth comparing

Albert Heijn

AH White Kaiser Rolls are worth comparing if you’re looking for a roll without seeds.

  • Albert Heijn lists 2,9 g of fibre and 1,13 g of salt per 100 g for this product, and includes iodised salt in the ingredients.
  • The roll contains wheat; sesame is listed as a possible allergen. Check the information on the current packaging.

Jumbo

Jumbo lists both white kaiser rolls and a frozen wholemeal kaiser roll option.

  • Jumbo lists 2,9 g of fibre and 1,01 g of salt per 100 g for the white version, compared with 6,7 g of fibre and 1,20 g of salt per 100 g for the frozen wholemeal version.
  • The wholemeal version contains wheat, rye, barley and soya, among other ingredients; nuts and sesame are listed as possible allergens. Check the label of the version you choose.

PLUS

The PLUS wholemeal kaiser roll is worth comparing if you want to introduce wholemeal bread gradually.

  • PLUS lists 67% wholemeal wheat flour, 6,9 g of fibre and 1,141 g of salt per 100 g.
  • The product contains wheat and gluten and may also contain sesame, among other allergens. Check the current packaging for seeds and kernels too.

Lidl

Lidl lists a white kaiser roll as well as a separate wholemeal roll with seeds and kernels.

  • The two product names make it clear that a wholemeal roll with seeds isn’t the same type of product as the kaiser roll listed.
  • Check the ingredients and allergens for the product you choose, and ask for allergen information if the bread is unpackaged.

Product options for this topic

Related products will be available soon.

Frequently asked questions

Is a seeded kaiser roll suitable as a first bread?

For your baby’s first bread, it’s better to choose a roll without seeds or kernels. The Netherlands Nutrition Centre recommends starting from six months with brown or wheat bread without seeds or kernels. Consider a seeded roll later, checking its label and texture and taking the way your child eats into account.

Should you remove the crust?

Choose a crust that’s right for the stage at which your child is learning to eat bread. For an earlier introduction to bread, between four and six months, the Netherlands Nutrition Centre suggests a piece without crust; from seven months, it recommends bread with crust to help your child learn to chew. Stay with your child while they eat.

Is a wholemeal kaiser roll automatically a better choice?

No. Being wholemeal doesn’t, by itself, mean a roll is suitable as a first bread. The Netherlands Nutrition Centre recommends introducing higher-fibre foods gradually. Also check whether the specific wholemeal roll contains seeds or kernels.

Where can I check for gluten and sesame?

Read the ingredients and allergen information for the exact roll; if the bread is unpackaged, ask for allergen information. The listed allergens and possible allergens vary between the kaiser rolls from Albert Heijn, Jumbo and PLUS. If you’re sending bread in with your child, also check the policy at their childcare setting or school.

Does baker’s salt mean every roll contains iodine?

For a specific roll, don’t rely on the term baker’s salt alone; check the ingredients list. Albert Heijn explicitly lists iodised salt in its kaiser rolls. RIVM describes bread baked with iodised salt as an important source of iodine in the Netherlands, but that doesn’t tell you how every individual roll is made.