Who is this choice for?

Parents of a baby learning to eat bread

The shape, crust, crumb and any kernels need to suit what your baby can manage to eat. The Netherlands Nutrition Centre recommends starting with brown or wheat bread without kernels or seeds from 6 months.

Families who bake rolls at home

You want to use rolls when you need them and prepare them at home. Check that the pack size, preparation method and storage instructions suit how much you use.

Parents who need to watch out for allergens

If your child has a diagnosed allergy, or their childcare setting or school has specific requirements, the ingredients and allergen information are key. Check the information for every roll you choose, even if you’ve bought a similar product before.

What should you look for?

Start with your baby’s eating skills. Then compare the type of bread and the label. Finally, choose between ready-to-eat, bake-at-home and frozen rolls based on your storage space and how much you use.

What to consider What to check Who it matters to
Starting with bread Check that the bread contains no kernels or seeds, and that the crust and crumb are suitable for what your baby can eat. Stay close while they’re eating. If your baby is just learning to eat bread, choose a shape that suits their current eating skills. This is the top priority for around 31% of consumers.
Type and ingredients of bread Compare white with brown or wholemeal bread, and check the nutritional information on the latest label, including fibre and salt per 100 g. If bread is a regular part of your meals, look beyond the colour or name of a single roll. Ingredients are the top consideration for around 31% of consumers.
Pack size and storage Consider how many you’ll use and follow the instructions for baking, freezing and defrosting. If you won’t use all the rolls at once, you’ll want to be able to store the rest according to the label. Pack size and storage are the top priority for around 23% of consumers.
Gluten and other allergens Read the ingredients and allergen information. If you’re buying loose rolls, ask for allergen information before you buy. If your child has a relevant allergy or their childcare setting has specific requirements, you’ll need to know exactly what’s in the roll you choose. This is the main concern for around 15% of consumers.

Common mistakes

  • Looking only at the pack size

    A pack with more rolls won’t necessarily suit how many your family uses or how many you can store according to the label.

    Choose a quantity and storage format that suit how much you use. If you’re buying frozen rolls, check the defrosting instructions too.

    Baking rolls at home takes time, and unused rolls may go to waste if you don’t store them according to the instructions.

  • Assuming every Kaiser roll is right for your baby’s first tastes of bread

    The crust, crumb and any kernels or seeds can vary. The product name alone won’t tell you whether a roll is suitable for your baby’s eating skills.

    Use the Netherlands Nutrition Centre’s recommendation as a starting point: from 6 months, offer brown or wheat bread without kernels or seeds. Choose a shape and softness that suit what your baby can already eat.

  • Guessing allergens from the roll’s name

    A Kaiser roll may contain ingredients that aren’t obvious from its name. That makes the latest label important if your child has a relevant allergy.

    Check the ingredients and allergen information every time you buy. If you’re buying loose rolls, ask for this information before you buy.

  • Assuming every roll contains iodised salt

    The Netherlands Nutrition Centre says that organic bread is usually made with non-iodised salt. So you can’t be sure a particular roll contains baker’s salt just by making a general assumption.

    Check the ingredients for the specific product if you want to know whether iodised salt has been used. Also check the stated salt content per 100 g.

Brands to consider

These supermarkets offer a range of Kaiser rolls to consider. Always check the latest packaging for the variety you choose.

Albert Heijn

Albert Heijn offers Kaiser rolls, including a separate wholemeal variety.

  • You can check the type of bread for each product before choosing.
  • Albert Heijn notes that ingredients, nutritional values and allergen information may change, so check the packaging.

Jumbo

Jumbo offers Kaiser rolls in different varieties, including white and wholemeal frozen options.

  • Storage format may be a factor if you won’t use all the rolls at once.
  • For Jumbo Frozen White Kaiser Rolls, Jumbo says to store according to the instructions at −18 °C and not to refreeze after defrosting.

Lidl

Lidl offers a freshly baked white wheat Kaiser roll.

  • It’s ready to eat.
  • Check the ingredients and allergens for the variety you choose before buying.

ALDI

ALDI offers packs of ten fresh white Kaiser rolls and packs of six white wheat rolls to bake at home.

  • You can choose between ready-to-eat rolls and ones to bake at home.
  • Check that the quantity suits how much you use, and read the latest ingredients and allergen information.

PLUS

PLUS offers packs of four white bake-at-home Kaiser rolls, as well as a separate wholemeal Kaiser roll.

  • For its white bake-at-home variety, PLUS lists the ingredients, allergens, nutritional values and preparation instructions.
  • The white variety contains 1,025 g of salt per 100 g. Don’t assume this also applies to the wholemeal roll or other products.

Dirk

Dirk offers packs of four bake-at-home Kaiser rolls.

  • According to Dirk, these rolls can be prepared in the oven or air fryer.
  • Check the ingredients, allergens, and storage and preparation instructions on the pack you choose.

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Frequently asked questions

When can my baby start eating bread?

The Netherlands Nutrition Centre recommends brown or wheat bread without kernels or seeds as a starting point from 6 months. Choose a shape and softness that suit what your baby can already eat, and stay close while they’re eating.

Is a white Kaiser roll a sensible choice for everyday use?

If you offer bread regularly, don’t automatically choose white: the Netherlands Nutrition Centre recommends replacing white bread with wholemeal or brown bread as much as possible. Also check the texture, ingredients and nutritional information for the variety you choose.

How do I choose a pack of rolls I can use up?

Choose the number of rolls and storage format to suit how much you use. For a frozen variety, Jumbo says the rolls must not be refrozen after defrosting. Follow the storage and preparation instructions on your pack.

Where can I find allergen information for loose Kaiser rolls?

Ask the seller for allergen information about the loose roll before you buy. The Netherlands Food and Consumer Product Safety Authority says that consumers must be given allergen information for non-prepacked foods in a way other than on a label. For prepacked products, the required information appears on the label.

Does every Kaiser roll contain iodised salt?

Don’t assume so; check the ingredients for the specific roll. The Netherlands Nutrition Centre says that organic bread is usually made with non-iodised salt, while PLUS lists iodised salt in its white Kaiser rolls.