Anyone serving warm rolls with antipasti
You want to bake the rolls just before eating, perhaps to serve with olives, cheese or soup. Check the cooking instructions on the pack you choose to make sure baking them fits into your plans.
Who are these rolls for?
Anyone keeping an eye on wholemeal flour and fibre
You want to compare the ingredients and nutritional information, rather than relying on the name ‘multigrain’ alone.
Anyone buying for a gluten-free guest
You’re looking for a separate roll explicitly labelled gluten-free. A standard wheat roll is not a suitable alternative.
What should you look for when choosing?
First, check whether the rolls you’ve chosen can be sliced the way you want: ‘medium-sliced’ doesn’t tell you by itself whether they come pre-sliced. Then decide between baking them at home and serving them straight away. Check the ingredients too if wholemeal flour or a dietary requirement matters to you.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Serving them warm | Check whether the pack gives oven or air-fryer instructions, and the cooking time and temperature for these rolls. | If I want to serve warm rolls alongside the other dishes, I’ll bake them just before eating. Around 36% of consumers prioritise serving them warm. |
| No baking at home | Check whether the rolls are already baked and how many you need. | If I need the oven for other dishes, I want to be able to pick up rolls that are ready to serve. Around 29% of consumers prioritise this convenience. |
| Wholemeal flour and fibre | Check which types of flour are listed in the ingredients and compare the fibre per 100 g. | If I’m choosing bread I’ll buy regularly, I want to know whether ‘multigrain’ also means it contains wholemeal flour. This nutritional information matters most to around 21% of consumers. |
| Gluten and allergens | Check for an explicit gluten-free label, the ingredients and information about any other relevant allergens. | If a guest needs to avoid gluten, I don’t want to offer a standard wheat roll as an alternative. For around 14% of consumers, this dietary requirement is their first selection criterion. |
Common mistakes
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Assuming every roll contains iodised baker’s salt
According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. So the type of bread alone won’t tell you which salt it contains.
For packaged rolls, look for iodised salt or baker’s salt in the ingredients. For loose rolls, ask which salt has been used.
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Assuming ‘multigrain’ means ‘wholemeal’
The product name doesn’t tell you how much wholemeal flour a roll contains. To compare fibre, the nutritional information per 100 g is more useful than the name alone.
Check the types of flour in the ingredients and compare the stated fibre per 100 g.
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Buying a standard white roll for a gluten-free guest
The standard white and multigrain rolls from PLUS described here contain wheat. PLUS’s gluten-free roll is a separate product.
Choose a roll explicitly labelled gluten-free, check the other allergen information too, and keep it separate from regular bread crumbs when serving.
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Baking all the ready-to-bake rolls at once
If you’re serving other dishes too, you could be left with rolls to spare if you bake the whole pack in one go.
Work out how much bread you want to serve alongside the other dishes, and check whether you can bake the rolls in smaller batches.
Brands to consider
Jumbo
Jumbo offers white and multiseed rolls in packs of four, as well as brown frozen rolls.
- The different varieties give you the choice of ready-to-bake rolls or a frozen product.
- Ask whether the variety you’ve chosen comes pre-sliced and what slicing thickness is available.
PLUS
PLUS offers white and multigrain ready-to-bake rolls, as well as a separate white roll labelled gluten-free.
- According to PLUS, its multigrain variety contains 56% wholemeal wheat flour and 7 g of fibre per 100 g.
- Check the current packaging for the variety you’ve chosen: ingredients, allergens and cooking instructions can vary by product.
Dirk
Dirk offers a pack of four white ready-to-bake rolls.
- A pack of four makes it easy to see how many rolls you’ll get.
- Check the ingredients, allergens and slicing options on the pack before choosing this variety.
ALDI
ALDI describes a white roll sold individually as an already-baked roll.
- Buying rolls individually suits you if you want to serve them without baking them at home.
- Check the ingredients, allergens and any slicing options in store.
Albert Heijn
Albert Heijn’s range of rolls includes white, wholemeal, multigrain and sourdough varieties.
- The different varieties give you the chance to compare the types of flour and cooking methods for each product.
- Albert Heijn advises checking the packaging, as product information, including ingredients and allergens, can change.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Which rolls are suitable for an Italian dinner?
Ready-to-bake rolls are a good choice if you want to warm them just before eating; already-baked rolls are ideal if you want to serve them without baking at home. Whichever you choose, check how many rolls you’ll get, and ask about slicing if you want to serve them sliced.
Does every roll contain iodised baker’s salt?
No, you can’t tell from the type of bread alone: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients on packaged rolls, or ask which salt has been used for loose rolls.
Can I serve a standard roll to a gluten-free guest?
Only choose a roll explicitly labelled gluten-free. The standard white and multigrain rolls from PLUS described here contain wheat; check the other allergen information for the separate gluten-free product too.
Is a multigrain roll automatically wholemeal?
No. Check which types of flour the product contains rather than relying on the word ‘multigrain’ alone. For example, PLUS’s multigrain rolls state that they contain 56% wholemeal wheat flour and 7 g of fibre per 100 g. Check the ingredients and nutritional information for other varieties individually.