Who are these options relevant to?

Shoppers looking for strictly sugar-free options

You want to know whether the nutritional information meets the threshold for a sugar-free claim, not just whether no sugar has been added. Under EU nutrition claim rules, it’s the amount of sugars per 100 g or 100 ml that counts.

Shoppers looking for a lactose-free breakfast

You want to prepare porridge quickly without using ordinary milk. Check the product’s ingredients and allergen information, then choose a liquid that suits your needs.

Shoppers looking for a quick-flavoured option

You want flavoured instant porridge oats, but you’re also checking for added sugar and any mention of milk. The ingredients for the exact variant will determine whether it’s right for you.

What should you look for when choosing?

First decide whether you’re looking for a product labelled sugar-free or mainly want to avoid added sugar. Then check the label and the liquid you’ll use to prepare it before weighing up convenience and flavour.

What to consider What should you check? Who is this most important for?
Sugar-free or no added sugars Check the ‘of which sugars’ figure per 100 g or 100 ml. Under EU nutrition claim rules, sugar-free products must contain no more than 0.5 g; check the ingredients list separately for added sugar. If I’m looking for a strictly sugar-free option, I don’t want to rely on ‘no added sugars’ alone. For around 25% of shoppers, this sugar threshold would be their main concern when buying.
Lactose and mentions of milk Read the current ingredients and allergen information. Prepare it with water or a suitable lactose-free or plant-based drink instead of ordinary milk. When I want a lactose-free breakfast, I want to know what’s going into both the product and my bowl. For around 42% of shoppers, this reassurance would come first.
Convenience and flavour Compare the preparation instructions and ingredients for plain and flavoured options, especially if you want to avoid added sugar. On busy mornings, I want something quick in a flavour I enjoy, without overlooking any added ingredients. For around 33% of shoppers, convenience would matter most.

Common mistakes

  • Assuming ‘no added sugars’ means ‘sugar-free’

    According to Quaker, Quaker Oats Express Naturel has no added sugars, but contains 1 g of sugars per 100 g. That’s above the EU maximum of 0.5 g per 100 g for a sugar-free claim.

    If a strict sugar-free claim is essential to you, check the nutritional information per 100 g or 100 ml.

  • Checking only the oats and overlooking mentions of milk

    Ingredients and allergen information vary between variants. Albert Heijn says that Elovena Instant oatmeal Vitality may contain milk; preparing it with ordinary milk also adds lactose to your breakfast.

    Check the label on the exact pack and choose a suitable liquid for preparation. A warning about possible traces of milk is especially important if you avoid milk because of an allergy.

  • Assuming a fruit or vitality variant is automatically low in sugar

    Albert Heijn lists dried fruit with sugar and added sugar in Elovena Instant oatmeal Vitality. The addition of micronutrients doesn’t change these ingredients.

    For flavoured options, read the full ingredients list and nutritional information, even if the front of the pack highlights other features.

Brands and ranges to explore

Quaker

Oats Express Naturel is a portioned instant porridge option for anyone looking for a plain base.

  • Quaker says this variant is made from wholegrain oats; Jumbo states that no sugars have been added.
  • Quaker lists 1 g of sugars per 100 g. The product information doesn’t confirm that this variant is lactose-free, so check the current packaging.

Elovena

Instant oatmeal Vitality is a flavoured option with fruit and added micronutrients.

  • Albert Heijn lists ingredients including dried pineapple and papaya in this variant.
  • The ingredients also include sugar. Albert Heijn states that the prepared product contains 3.1 g of sugars per 100 g and warns that it may contain milk.

Jumbo

The range gives you the opportunity to compare portioned instant porridge oats with loose porridge oats.

  • Jumbo lists Quaker Oats Express Naturel and Jumbo Havermout Fijne Vlokken Volkoren as separate products.
  • Assess loose oats using their own label and preparation instructions; being listed alongside an instant option doesn’t confirm that they have the same properties.

Related Joybuy products

Related products coming soon.

Frequently asked questions

Does ‘no added sugars’ mean the same as ‘sugar-free’?

No. Under EU nutrition claim rules, a product can only be called sugar-free if it contains no more than 0.5 g of sugars per 100 g or 100 ml. Quaker lists 1 g of sugars per 100 g for Oats Express Naturel, while Jumbo says that no sugars have been added.

Can I prepare instant porridge oats without ordinary milk?

Yes. If the preparation instructions for your chosen product allow it, you can use water or a suitable lactose-free or plant-based drink. Also check the ingredients and allergen information for the oats themselves; using a different liquid won’t change these.

If milk isn’t in the ingredients, does that mean there won’t be a milk warning?

No. Albert Heijn says that Elovena Instant oatmeal Vitality may contain milk. Check the packaging for the exact variant for any allergen warnings too, especially if you avoid milk because of an allergy.