What should you look for?
First decide whether you’d rather weigh out your own portion or use a single-portion sachet. Then compare the dry oats on the same basis and consider how you’ll prepare them.
| What to consider | What to check when buying | Who it matters to |
| Wholegrain base and fat |
Read the ingredients list and compare the fat and saturated fat content for the same amount of dry oats. Count milk, yoghurt and toppings separately. |
I want a simple wholegrain base so I can choose what to add to my breakfast; this is the main consideration for around 46% of consumers. |
| Preparation and portions |
Check the preparation instructions and the number of grams in each sachet or weighed-out portion. |
On busy mornings, I want breakfast to be quick and to know in advance how much oats I’m using; convenience takes priority for around 36% of consumers. |
| Allergens and gluten-free suitability |
Read the allergen information for the variety you’ve chosen. If you need to eat gluten-free, look for ‘gluten-free’ or the Crossed Grain trademark on the packaging. |
If I need to eat gluten-free or avoid an allergen, I want to be able to check the information on the packaging; this reassurance matters most to around 18% of consumers. |
Oats on Joybuy
These products are suitable for a quick oat-based breakfast, but they differ in whether they offer pre-measured portions, loose flakes or a variety with added soya protein. For a low-fat breakfast, always compare nutritional values on the same basis and take your preparation method into account.
Image unavailable
Quaker Express Oatmeal 324 g
For anyone who wants to prepare a pre-measured portion of oats quickly. Compare the fat and saturated fat content on the label for the same quantity, and check the allergen information for this variety.
View on Joybuy
Image unavailable
Brinta Oatmeal 450 g
For anyone who wants to use loose oat flakes and weigh out their own portion. Check the preparation instructions, and don’t compare nutritional values for dry flakes with those for a prepared portion.
View on Joybuy
Image unavailable
Quaker Oats Express Protein 302 g
A quick-to-prepare oat blend, rather than a product made from oats alone. The product information lists added soya protein; check the full ingredients list, allergens and nutritional values for the same quantity.
View on Joybuy
Frequently asked questions
Is wholegrain instant oatmeal automatically suitable for a low-fat breakfast?
No. ‘Wholegrain’ describes the grain base, not the nutritional value of your whole breakfast. The Netherlands Nutrition Centre points out that preparation and additions count too, so consider the oats as well as your choice of milk, yoghurt and toppings.
How do I compare two plain oat products?
First compare their ingredients and the fat and saturated fat values for the same amount of dry oats. Then look at the portion size, preparation method and any allergens, so you don’t end up comparing a value for prepared porridge with one for dry flakes.
When should I choose portion sachets instead of loose fine oats?
Portion sachets are a good choice if you want the quantity measured out in advance; with loose fine oats, you decide how much to use. Check the preparation instructions for both, and consider the nutritional value of the additions you actually use.
What should I look for if I need to eat gluten-free?
Don’t rely on the word ‘wholegrain’; check the packaging for the ‘gluten-free’ label or the Crossed Grain trademark. The Netherlands Nutrition Centre identifies these as useful indicators; also read the allergen information for the exact variety you’re buying.