Who is this choice important for?

Breakfast lovers short on time

You want to make a hot breakfast quickly while keeping track of the fat and saturated fat in the oats, milk or yoghurt, and toppings combined. The Netherlands Nutrition Centre also points out that preparation and additions count too.

Shoppers who choose their own additions

You’re looking for wholegrain oats or oat flakes as a simple base, so you can compare the ingredients in a plain variety with those in a mixed product.

Shoppers who need to eat gluten-free

Check the packaging of the exact variety you’re buying. The Netherlands Nutrition Centre says you can identify gluten-free products by the ‘gluten-free’ label or the Crossed Grain trademark; ‘wholegrain’ doesn’t tell you whether a product is gluten-free.

What should you look for?

First decide whether you’d rather weigh out your own portion or use a single-portion sachet. Then compare the dry oats on the same basis and consider how you’ll prepare them.

What to considerWhat to check when buyingWho it matters to
Wholegrain base and fat Read the ingredients list and compare the fat and saturated fat content for the same amount of dry oats. Count milk, yoghurt and toppings separately. I want a simple wholegrain base so I can choose what to add to my breakfast; this is the main consideration for around 46% of consumers.
Preparation and portions Check the preparation instructions and the number of grams in each sachet or weighed-out portion. On busy mornings, I want breakfast to be quick and to know in advance how much oats I’m using; convenience takes priority for around 36% of consumers.
Allergens and gluten-free suitability Read the allergen information for the variety you’ve chosen. If you need to eat gluten-free, look for ‘gluten-free’ or the Crossed Grain trademark on the packaging. If I need to eat gluten-free or avoid an allergen, I want to be able to check the information on the packaging; this reassurance matters most to around 18% of consumers.

Common mistakes

  • Looking only at the fat content of dry oats

    The Netherlands Nutrition Centre emphasises that preparation and additions count too. A bowl made with milk, yoghurt or toppings doesn’t have the same nutritional value as dry oat flakes.

    Compare dry products using the same quantity, then check the nutritional information for everything you add to your portion.

  • Confusing wholegrain with gluten-free

    A wholegrain oat product isn’t automatically suitable if you need to eat gluten-free. Packaging may also carry warnings about other grains.

    If you need a gluten-free diet, check for the ‘gluten-free’ label or Crossed Grain trademark, and read the allergen information for the variety you’ve chosen.

  • Comparing prepared porridge with dry oats

    The nutritional value of a portion made with milk is based on something different from the value per 100 g of dry flakes. For example, Brinta also lists nutritional values for oats prepared with semi-skimmed milk.

    Before comparing two figures, check whether the table refers to the dry product or a prepared portion.

  • Relying on an old product description

    Ingredients and warnings on the packaging you’re using are especially important if you have an allergy or specific dietary requirement.

    Read the label before buying, and again before use if the ingredients or allergen information matter to your choice.

Brands compared

Quaker

Quaker offers both loose oats and Oats Express portion sachets. Albert Heijn lists a preparation time of 2 minutes for Oats Express Naturel; check which Express variety you have.

  • The Naturel variety reviewed is listed as containing 100% wholegrain cereals.
  • The product information lists oats and possible traces of soya, wheat and barley. If you have an allergy or need to eat gluten-free, read the label for the specific variety.

Brinta

Brinta Oatmeal is a loose base of extra-fine oat flakes for anyone who wants to weigh out their own portions.

  • The ingredients list for Brinta Oatmeal shown by Albert Heijn lists 100% oat flakes.
  • Don’t compare nutritional values for dry oats directly with values for oats prepared with semi-skimmed milk. Brinta Volkoren Graanontbijt contains wholegrain wheat and is a different product.

Albert Heijn

AH Volkoren havermout fijne vlokken is a loose oat base for anyone who wants to choose their own portion and additions.

  • Albert Heijn lists wholegrain oat flakes as an ingredient in this variety.
  • Check the ingredients and nutritional information on the packaging you buy, especially if those details are important for your diet.

Jumbo

Jumbo offers fine and coarse wholegrain oats; choose which variety to compare based on your preferred texture and preparation method.

  • Jumbo lists wholegrain oat flakes as an ingredient in the coarse variety reviewed.
  • Loose coarse flakes don’t come in pre-measured portions like instant sachets. Check the preparation instructions for each variety.

Golden Bridge (ALDI)

ALDI offers Golden Bridge fine and coarse wholegrain oats as loose flakes.

  • ALDI lists the fine variety in a 500 g pack.
  • To compare fat, saturated fat, ingredients and allergens, read the nutritional information on the packaging for the variety you’ve chosen.

Oats on Joybuy

These products are suitable for a quick oat-based breakfast, but they differ in whether they offer pre-measured portions, loose flakes or a variety with added soya protein. For a low-fat breakfast, always compare nutritional values on the same basis and take your preparation method into account.

Quaker Express Oatmeal 324 g

Quaker Express Oatmeal 324 g

For anyone who wants to prepare a pre-measured portion of oats quickly. Compare the fat and saturated fat content on the label for the same quantity, and check the allergen information for this variety.

View on Joybuy
Brinta Oatmeal 450 g

Brinta Oatmeal 450 g

For anyone who wants to use loose oat flakes and weigh out their own portion. Check the preparation instructions, and don’t compare nutritional values for dry flakes with those for a prepared portion.

View on Joybuy
Quaker Oats Express Protein 302 g

Quaker Oats Express Protein 302 g

A quick-to-prepare oat blend, rather than a product made from oats alone. The product information lists added soya protein; check the full ingredients list, allergens and nutritional values for the same quantity.

View on Joybuy

Frequently asked questions

Is wholegrain instant oatmeal automatically suitable for a low-fat breakfast?

No. ‘Wholegrain’ describes the grain base, not the nutritional value of your whole breakfast. The Netherlands Nutrition Centre points out that preparation and additions count too, so consider the oats as well as your choice of milk, yoghurt and toppings.

How do I compare two plain oat products?

First compare their ingredients and the fat and saturated fat values for the same amount of dry oats. Then look at the portion size, preparation method and any allergens, so you don’t end up comparing a value for prepared porridge with one for dry flakes.

When should I choose portion sachets instead of loose fine oats?

Portion sachets are a good choice if you want the quantity measured out in advance; with loose fine oats, you decide how much to use. Check the preparation instructions for both, and consider the nutritional value of the additions you actually use.

What should I look for if I need to eat gluten-free?

Don’t rely on the word ‘wholegrain’; check the packaging for the ‘gluten-free’ label or the Crossed Grain trademark. The Netherlands Nutrition Centre identifies these as useful indicators; also read the allergen information for the exact variety you’re buying.