Breakfast eaters who want to choose their own toppings
You want to make porridge quickly and decide for yourself whether to add milk, yoghurt, fruit or something sweet. A simple ingredients list can help.
If you want to choose what goes into your quick breakfast, start with porridge oats that list oats as their only ingredient. Sachets save you from measuring, but you’ll often still need a liquid and a heat source. A ready-made option takes less preparation, but it’s worth checking the ingredients and sugars per portion. ‘No added sugar’ doesn’t mean ‘sugar-free’.
You want to make porridge quickly and decide for yourself whether to add milk, yoghurt, fruit or something sweet. A simple ingredients list can help.
You want to take a measured portion with you without weighing out oats in the morning. Whether a sachet is convenient also depends on the liquid and preparation facilities available where you’re going.
Look beyond the word ‘oats’ and check the allergen information, any warnings about possible cross-contamination and, where relevant, the gluten-free label on the specific pack.
First decide which ingredients you want to add to your breakfast. Then check whether you can prepare your chosen oats where you plan to eat them.
| What to consider | What to check | Who it matters to |
|---|---|---|
| Ingredients and sugars | Read the ingredients list and compare ‘of which sugars’ per 100 g and per portion. For a prepared portion, check which additions have been included in the figures. | I want to decide for myself whether to add sweet ingredients to my porridge, rather than relying on a claim on the front of the pack. An estimated 36% of consumers prioritise this check. |
| Preparing breakfast on the go | Check the preparation time and whether you’ll need water or milk, a bowl and a heat source. | When I have breakfast at work, I don’t want to weigh out oats first, and I need to be able to prepare my portion there. An estimated 29% of consumers put convenience first. |
| Portioning it yourself | Check the pack size and decide whether you want to prepare portions at home in a container to take with you. | I’d rather portion out a larger pack myself, even if it takes a little preparation beforehand. Around 21% of consumers prioritise having that choice. |
| Allergens and gluten | Read the allergen information for the exact product, including warnings about possible cross-contamination. If necessary, check for an explicit ‘gluten-free’ label. | I need to be able to check which grains and other allergens are relevant to me before buying. For around 14% of consumers, this is their top priority. |
According to the Netherlands Nutrition Centre, products with no added sugar may still contain sugars. The claim doesn’t tell you how much sugar will be in your prepared breakfast.
Read the ingredients and check ‘of which sugars’. Only compare portions directly when the nutrition information is based on the same method of preparation.
For Brinta Oatmeal, the nutrition information shown per prepared portion is for 40 g of oats with 250 ml of semi-skimmed milk. This is not the nutritional value of the dry oats alone.
For each nutrition table, check whether it describes the dry product, the product prepared with water or a serving made with milk.
The Netherlands Nutrition Centre points out that oats can be contaminated by cereals containing gluten. The ingredient name alone therefore doesn’t tell you whether a specific product is suitable.
Check the allergen information and, if you need to avoid gluten, look for an explicit gluten-free label on the pack.
Quaker Oats Express Original is an example of individually portioned porridge oats. The listing at Albert Heijn specifies 12 sachets of 27 g and a preparation time of two minutes.
Brinta Oatmeal is an option if you want to measure out your own portions. The listing at Albert Heijn specifies 100% oat flakes and preparation with water or milk.
Jumbo’s range includes both basic porridge oats in larger packs and Original Oatmeal Portions.
ALDI lists Golden Bridge Fine Wholegrain Oats in a 500 g pack, intended for portioning yourself.
Lidl lists Healthy Fit Protein Oatmeal as an alternative in its porridge oat range.
These products show two ways to make porridge quickly: take a measured portion with you or prepare a portion at home from a larger pack. Before choosing one for a breakfast where you’re keeping an eye on sugar, compare the ingredients and nutrition information on the pack.
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An option if you’d rather take a portion with you than measure out porridge oats at home. Before buying, check the ingredients, nutrition information per 100 g, and the preparation and allergen instructions on this pack.
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An oatmeal mix for anyone who wants to prepare a measured portion. Don’t consider the ‘Reduced Sugar’ claim on its own: check the nutrition information and ingredients, as the pack also contains individual glucose sachets. Check how to prepare the mix and which allergens are listed on the pack.
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A pack for anyone who wants to measure out a breakfast portion to take with them. Compare the nutrition information for the dry oats with that of your prepared serving, and check the allergen information for this variant too.
No. According to the Netherlands Nutrition Centre, they may still contain naturally occurring sugars. So, as well as reading the ingredients list, check ‘of which sugars’ per 100 g and per portion.
Not always. For Quaker Oats Express Original, Albert Heijn gives a preparation time of two minutes with milk in a microwave or pan. Before you set off, check which liquid, equipment and heat source your chosen product requires.
No. According to the Netherlands Nutrition Centre, oats can be contaminated by cereals containing gluten. If you need to avoid gluten, check for an explicit gluten-free label and read the allergen information on the specific pack.
Ingredients added during preparation are included in the nutrition information for the prepared portion. For example, the stated Brinta portion of 40 g of oats with 250 ml of semi-skimmed milk contains 12 g of sugars; that is not the figure for the dry oats alone.