Which pack is right for you?

Christmas stock-up planner with little time in the morning

You want to have something in the cupboard for several festive or holiday mornings that doesn’t need much measuring. Compare the best-before date, number of portions, amount of liquid needed and preparation method.

Stock-up shopper who likes to mix things up

You’d rather choose a pack of plain oats so you can decide on the portion size and add fruit, spices or other toppings. Bear in mind that you’ll need to measure out the oats yourself and store the pack properly once opened.

Shopper with strict ingredient or allergen requirements

You can’t rely on the name ‘oatmeal’ alone. Read the ingredients and allergen information on the current packaging. If you need a gluten-free product, also look for an explicit gluten-free label.

What should you look for when choosing?

First, decide what matters most for your Christmas stock-up: planning ahead, preparing a portion quickly or meeting a strict ingredient requirement. Then compare the different pack formats.

What to consider What to check before buying Who it matters to
Stock levels and shelf life Check the best-before date and storage advice on the pack. Think about how many portions you’ll actually use. If I’m stocking up for several days over Christmas, I want to be able to use the packs in time and store them according to the label; around 40% of consumers give this kind of stock planning top priority.
Ease of preparation Compare portion size, preparation method and amount of liquid needed; a sachet and a large pack don’t require the same amount of measuring. On a busy morning, I want to make a portion without having to measure much. For around 30% of consumers, ease of preparation comes first.
Ingredients and allergens Read the current ingredient and allergen information. If you need a strictly gluten-free product, check that it is explicitly labelled as such. If I need to avoid gluten or soya, I need to be able to check whether this particular variety meets my requirements; for around 30% of consumers, checking this is also their main concern.

Common mistakes

  • Assuming every pack has the same shelf life

    When you’re stocking up for Christmas, it’s the best-before date on the pack you buy that matters, not a general shelf-life estimate for oats.

    Check the date before buying, match the amount to how much you’ll use and put older packs at the front.

  • Assuming oats are automatically gluten-free

    A standard oat product may carry a warning about other grains. For example, according to Albert Heijn’s product information, Brinta Oatmeal may contain traces of wheat and rye.

    If you need a gluten-free product, check for an explicit gluten-free label as well as the allergen information on the current packaging.

  • Choosing a protein variety as an automatic substitute

    A different recipe may also contain different allergens: according to Albert Heijn’s product information, Quaker Oats Express Protein Naturel contains soya protein and soya lecithin.

    Compare the ingredients with those of a plain variety and choose only a product that meets your own ingredient requirements.

Brands and product ranges to consider

Quaker

Oats Express is a range of portion sachets for anyone who wants to do very little measuring. Albert Heijn’s product information says the varieties reviewed take two minutes to prepare.

  • Oats Express Naturel is sold in packs of 12 sachets, each weighing 27 g.
  • The Protein variety reviewed contains soya; also check the label for possible traces of other grains.

Brinta

Brinta Oatmeal is a pack of oats for anyone who wants to choose their own portions and toppings rather than use individual instant sachets.

  • According to Albert Heijn’s product information, this variety is made from 100% oats and takes around two minutes to prepare.
  • The label warns that it may contain traces of wheat and rye. If you need a strictly gluten-free product, don’t choose this variety based on the ingredient name alone.

Elovena

Natural instant oatmeal is sold in portion sachets and, according to Albert Heijn’s product information, is explicitly labelled gluten-free.

  • The pack reviewed contains five 40 g sachets; the preparation instructions call for 200 ml of boiling water or milk.
  • When buying, check the label, ingredients and allergen information on the current packaging of this specific variety.

Oatmeal mixes on Joybuy

These two oatmeal mixes are options for anyone looking to add a quick-to-prepare product to their Christmas stock-up. Choose between the milk variety and the red date and raisin variety based on the ingredients listed on the current label; neither is the same as a pack of plain oats.

Family Whole oatmeal mix with milk and glucose, 838 g

Family Whole oatmeal mix with milk and glucose, 838 g

Consider this variety if you’re looking for an oatmeal mix with milk for a busy Christmas morning; check the preparation method and best-before date on the pack.

The product name lists an 838 g pack containing glucose. If you have allergen requirements, pay particular attention to the information about wheat, soya, milk and sesame on the current label.

View on Joybuy
Family Whole oatmeal mix with red dates, raisins and glucose, 838 g

Family Whole oatmeal mix with red dates, raisins and glucose, 838 g

This variety is a good fit if you’d like to keep an oatmeal mix with dates and raisins for busy mornings, rather than adding flavourings yourself.

The product name lists 838 g and glucose. Before buying, check the best-before date, preparation method and allergen information on the current packaging, including details of wheat, barley and soya.

View on Joybuy

Frequently asked questions

How long can I keep instant oats in my Christmas cupboard?

Use the best-before date and storage instructions on the pack you buy as your guide. The Netherlands Food and Consumer Product Safety Authority explains that best-before dates appear on foods that are not highly perishable. Plan your stock around the date on the specific product, rather than assuming there’s one set shelf life for all oats.

Do unopened instant oats need to be kept in the fridge?

Follow the storage advice on the specific pack; for the varieties reviewed, Albert Heijn’s product information recommends storing them in a dry place or in a cool, dry place. Once opened, check the instructions on the pack again.

Are regular instant oats automatically gluten-free?

No, don’t rely on the word ‘oats’ alone. According to Albert Heijn’s product information, Brinta Oatmeal may contain traces of wheat and rye, while Elovena Natural instant oatmeal is explicitly labelled gluten-free. If you need a strictly gluten-free product, always check the current label of the variety you choose.

What should I check on the label when buying online?

At the very least, check the ingredients, allergens, best-before date and storage and preparation instructions for the product you choose. The Netherlands Food and Consumer Product Safety Authority stresses that labels on prepacked foods must clearly explain what’s inside, how to use the product and its shelf-life date.