Choose an individually wrapped slice of ontbijtkoek if you want to take one slice with you, or a bag of biscuits if that size suits you better. Check how many pieces are actually in each pack and compare the nutritional information per serving. A handy portion to take with you is not necessarily a complete breakfast.
An individually wrapped portion can go straight into a bag or coat pocket, so there’s no need to slice ontbijtkoek or transfer biscuits into another container first. Just check whether the pack contains one slice or several biscuits.
If biscuits or ontbijtkoek are a regular part of your breakfast, the number of pieces per pack and the nutritional information per serving are worth checking. Also compare the values per 100 g if the packs have different serving weights.
Check the ingredients, allergens and any warnings on the packaging of the specific product you choose. A label such as ‘vegan’ says nothing in itself about the presence of ingredients such as wheat or soya.
Start with a format you can take with you without any preparation. Then check whether the portion, nutritional information and ingredients suit what you’re looking for at breakfast.
| What to consider | What to check before buying | Who is this most important for? |
|---|---|---|
| Ready to take with you | Check whether the portions are individually wrapped and how many biscuits or slices are in each pack. | When I’m in a hurry, I want to be able to grab a sealed portion without having to slice or wrap anything myself. Around 36% of consumers put convenience on the go first. |
| Portion and breakfast | Compare the stated serving with the nutritional information per serving and per 100 g, including sugars and fibre. | A quick pack is handy, but I want to know what it adds to my breakfast. This consideration matters most to around 29% of consumers. |
| Allergens and dietary requirements | Read the current ingredients list, allergen information and any warnings for the specific product. | I need to be able to check whether the ingredients are suitable for me before buying; a general label on the front isn’t enough. This is the top priority for around 21% of consumers. |
| Pack size | Check the total weight, the number of individual portions and the weight per portion. | If I want enough for several mornings, the number of useful portions to take with me in one pack matters. Around 14% of consumers give this the highest priority. |
The packaging makes a biscuit or slice easy to take with you, but it doesn’t tell you what else is in your breakfast. The Netherlands Nutrition Centre recommends choosing breakfast foods from the Wheel of Five.
Think of the biscuit as one part of your breakfast and consider what else you’d like to take with you, such as fruit or yoghurt.
According to Jumbo, Lotus Biscoff XL 2P x 10 contains ten bags, each with two biscuits. So, for this product, one bag isn’t the same as one biscuit.
Check the number of pieces per bag and the stated serving size before comparing packs.
A vegan product may still contain allergens. The Netherlands Food and Consumer Product Safety Authority states that pre-packed foods must be labelled for 14 allergens.
Check the current ingredients list, the allergens shown and any warnings on the packaging of the exact product you choose.
Speculoos biscuits are available in formats including an XL pack with individual bags. According to Jumbo, the XL 2P x 10 version contains ten bags, each with two biscuits.
According to Albert Heijn, the plain 10-pack contains ten individually wrapped 28 g slices of ontbijtkoek.
Albert Heijn lists a 5-pack of plain kruidkoek among its ontbijtkoek bars.
ALDI describes its own-brand Koekhappers kruidkoek or ontbijtkoek as a pack of six individually wrapped pieces.
Lidl describes Sondey as a range that includes biscuits, cookies, wafers and bars.
These biscuits and wafers come in formats you could consider for a portion to take with you. A wafer isn’t ontbijtkoek, and none of these portions is necessarily a complete breakfast. Compare the number of pieces per pack and read the current label if serving size or ingredients matter to you.
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For anyone looking to take a portion of biscuits with them. Bear in mind that one portion consists of two biscuits, not one; check the ingredients and nutritional information on the pack before buying.
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A wafer option for anyone looking to take a measured portion with them. The pack is labelled 12 × 27 g; use the current label to compare nutritional values and allergens.
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For anyone looking to take an individual pack of sandwich biscuits with them. The pack contains two individual packets; check how many biscuits are in each packet if you want to decide on a portion in advance.
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For anyone looking for mini biscuits in a handy format to take with them. The product is labelled 3 × 77 g; check the pack to see how many biscuits are in each individual bag, and check the allergens.
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A speculoos option for anyone looking for several portions to take with them. The pack is labelled 8 pieces and 200 g; check how many biscuits are in each individual bag and read the current label.
Not necessarily: the packaging tells you how easy it is to take with you, not what your breakfast consists of. The Netherlands Nutrition Centre recommends using foods from the Wheel of Five as a starting point when choosing breakfast; so also consider what you’d like to eat alongside the biscuit.
No, an individual pack may contain several biscuits. According to Jumbo, Lotus Biscoff XL 2P x 10 contains ten bags, each with two biscuits, while Albert Heijn says the Peijnenburg plain 10-pack contains ten individually wrapped 28 g slices. So check both the number of packs and what’s in each one.
Read the allergen information and ingredients list on the packaging of the specific product, including any warnings. According to the Netherlands Food and Consumer Product Safety Authority, pre-packed foods must be labelled for 14 allergens. A dietary label doesn’t replace this check.
