Who are individual portions useful for?

Stallholders who want to hand out sealed portions

An individually wrapped bar is ready to hand out without cutting. Even if you sell bars individually, keep up-to-date allergen information available: according to the Netherlands Food and Consumer Product Safety Authority, customers must be able to find out about any allergens before purchase.

Anyone who wants to take a single bar with them

A ready-portioned bar can be enjoyed with an oliebol or as a snack on the go. Peijnenburg lists individually wrapped varieties weighing 28 g; Albert Heijn also lists Peijnenburg Tussendoor bars weighing 28.7 g and 36.7 g each.

Anyone comparing ingredients

If you keep an eye on sugars, fibre, sweeteners or allergens, the information for the exact variety matters more than the wording on the front of the pack. The Peijnenburg Tussendoor varieties reviewed contain xylitol; check the warnings and allergens on the current packaging too.

What should you look for when choosing?

What to consider What to check before buying Who it matters to
Sealed portions for serving Check that the exact product packaging says ‘individually wrapped’ and keep allergen information available. If I want to hand out a bar straight away, I don’t want to cut a cake or wrap a portion first. A sealed portion is the top priority for around 36% of consumers.
Number of portions Compare how many individually wrapped bars are in a pack and the size of each bar. For my stall, I want to know how many individual portions I can hand out from one pack. For around 21% of consumers, this is their top priority.
Ingredients and nutritional information Check the ingredients, allergens, sweeteners, sugars and fibre for each variety. Compare nutritional values on the same basis, such as per 100 g. If I’m keeping an eye on an ingredient or allergen, I want to assess the exact bar rather than rely on the variety name. This is the main concern for around 29% of consumers.
Flavour and portion size Check the flavour and weight of each bar; the total pack weight alone doesn’t tell you the size of an individual portion. Alongside an oliebol, I want to choose a flavour and portion size that suit my snack break. This is the deciding factor for around 14% of consumers.

Common mistakes

  • Assuming a multipack contains individually wrapped bars

    A listing for, say, six pieces doesn’t necessarily mean each one has its own wrapper. That matters if you want to hand out a sealed bar.

    Check the packaging of the exact variety to see whether the bars are individually wrapped.

  • Reading a claim about added sugars as ‘sugar-free’

    Albert Heijn lists 10 g of sugars per 100 g and xylitol for Peijnenburg Tussendoor raisin. The packaging also warns that excessive consumption may have a laxative effect.

    Read the ingredients list and compare ‘of which sugars’ per 100 g and per portion for the exact bar.

  • Failing to provide allergen information when selling bars individually

    According to the Netherlands Food and Consumer Product Safety Authority, consumers must be informed about any allergens, including when food is sold unwrapped.

    Keep the current product information at your stall and decide before selling how customers will access the allergen details.

Brands compared

Peijnenburg

Peijnenburg and Albert Heijn list options for individually wrapped spiced cake, including a 10-pack of plain bars and Tussendoor varieties.

  • Depending on the variety, the portions described weigh 28 g, 28.7 g or 36.7 g each.
  • Ingredients, allergens and nutritional values vary by variety; the Tussendoor varieties mentioned contain xylitol.

Snelle Jelle

Albert Heijn lists Snelle Jelle among its spiced cake and breakfast cake bars, with a range of varieties.

  • The varieties offer a choice of flavours and ingredients.
  • Check the packaging of the exact product to see whether each bar has its own wrapper and which ingredients and allergens are listed.

Jumbo

Jumbo lists spiced cake in packs of six among its own-brand products.

  • The range mentioned includes plain and reduced-sugar varieties.
  • ‘Six pieces’ doesn’t confirm that each one is individually wrapped; check the exact packaging before handing them out at your stall.

Albert Heijn / AH

Albert Heijn’s category listing includes own-brand spiced cake and breakfast cake bars in several varieties.

  • The range gives you varieties to compare by flavour and packaging.
  • Check the individual wrappers, ingredients and allergens on the packaging of the product you choose.

Spiced cake at Joybuy

This variety is worth considering if you’re looking for a bar for one. Before serving it at your stall, check the current packaging to see whether the bars are individually wrapped and what product information remains available with a single bar.

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

Snelle Jelle Breakfast Cake Less Sugar-Free, 250 g

If you’re serving individual portions at your stall, the wrapper and product information for the exact variety matter. Check the current packaging for the number of individually wrapped bars, the allergens and what the sugar claim means for this variety.

View at Joybuy

Frequently asked questions

When is an individually wrapped bar useful at an oliebollen stall?

An individually wrapped bar is useful when you want to hand out a sealed portion without cutting it. Check the packaging of the exact product; the number of pieces in a multipack isn’t enough to confirm this.

What allergen information do I need when selling bars individually?

According to the Netherlands Food and Consumer Product Safety Authority, customers must be able to get information about any allergens before purchase. Use the packaging and the way you serve the bar to work out what product information you need to keep available at your stall.

Does ‘no added sugars’ mean a bar is sugar-free?

No. Albert Heijn lists 10 g of sugars per 100 g and xylitol for Peijnenburg Tussendoor raisin. Check the current ingredients list and nutritional information for the bar you choose.

What should I look for in a variety with grains, seeds and fruit?

Check the allergens for the exact variety. According to the product information on Albert Heijn, Peijnenburg Tussendoor+ grains, seeds & fruit contains rye and oats, and may also contain milk, hazelnuts and almonds.