If you want to hand out or take along individual egg cakes with your afternoon coffee, choose a variety whose packaging explicitly says that each cake is individually wrapped. SPAR Nederland states this for an individually sold egg cake; Jumbo says the same about Bolletje Brosse Eierkoek Kaneel, a crisp variety which, according to the Jumbo page viewed, is no longer in its online range. Check the current packaging, availability and allergen information before buying.
For a coffee corner, colleagues or visitors, an explicit statement that each cake is individually wrapped matters more than simply knowing how many cakes are in a pack. SPAR Nederland describes its individually sold egg cake as individually wrapped.
Bolletje describes its Brosse Eierkoek Kaneel as a crisp cinnamon variety; Jumbo says that the cakes are individually wrapped. Check that you can get this variety before counting on it for a coffee break.
A pack containing several portions doesn’t have to contain individually wrapped cakes. So, if you want to take or hand out each egg cake separately, check the packaging of the own-brand variety you choose.
For your afternoon coffee, first decide whether each egg cake needs to be individually wrapped. Then choose between a plain egg cake and a more distinctive flavoured variety, and match the pack size to the number of portions you need.
| What to consider | What to check before buying | Who is this important to? |
|---|---|---|
| Individually wrapped | For the exact variety you’ve chosen, look for the words ‘individually wrapped’ on the product page or packaging. A count of the number of cakes doesn’t tell you whether they’re wrapped separately. | If I want to hand out the cakes without dividing them up, each portion needs to be wrapped separately. For around 50% of consumers, individual portions are the most important factor. |
| Flavour and texture | Check whether you’re choosing a plain egg cake or the crisp cinnamon variety. Also read the ingredients and allergen information for that variety. | With my coffee, I mainly want an egg cake with a flavour and texture I enjoy. Around 30% of consumers give this the highest priority. |
| Pack size | Compare the number of portions with what you need. If it’s a multipack, check separately whether the cakes are individually wrapped. | For a short break, I don’t want to buy a bigger pack than I’ll use. Getting the right amount comes first for around 20% of consumers. |
A product page listing four, ten or twelve cakes tells you how many are in the pack, not whether each egg cake is wrapped separately.
Before choosing a pack to hand out individual cakes, check that the exact variety is described as ‘individually wrapped’.
A crisp cinnamon egg cake with a milk coating has a different composition from a plain variety. Don’t assume it has the same ingredients or allergens.
Read the label on the exact flavour and pack you’re buying, especially if allergens matter to you or your guests.
A product listing doesn’t always tell you whether a variety is available when you’re ready to buy. Jumbo says that Bolletje Brosse Eierkoek Kaneel is no longer in its online range.
Check the current store listing and read the packaging and best-before date before eating.
SPAR Nederland lists an individual egg cake, sold as a single cake and individually wrapped.
Bolletje describes Brosse Eierkoek Kaneel as a crisp cinnamon egg cake; Jumbo says it is individually wrapped.
Albert Heijn’s product page lists a 360 g pack of egg cakes containing twelve portions.
Jumbo lists plain own-brand egg cakes in a pack of four portions, as well as a wholemeal variety with ten portions.
ALDI Nederland lists free-range egg cakes from Heerlijck Banket in a pack of twelve.
Lidl Nederland has listed egg cakes in a pack of twelve.
SPAR Nederland describes its individual egg cake as individually wrapped; Jumbo uses the same wording for Bolletje Brosse Eierkoek Kaneel. A listing that gives the number of cakes in another pack doesn’t, on its own, confirm that they’re wrapped separately.
The Jumbo product page viewed says that this variety is no longer in its online range. This doesn’t tell you whether it’s available elsewhere, so check current availability before choosing it for your coffee break.
Read the ingredients and allergen information on the packaging of the exact variety you’re buying. In particular, don’t assume a flavoured variety has the same ingredients as a plain egg cake.
Follow the storage instructions on the pack you’ve chosen. Albert Heijn advises sealing the packaging of its egg cakes properly after use; check the best-before date on every variety too.
