Who is this relevant for?

For anyone who wants to open sealed portions as needed

You want to open crispbread for each serving without exposing the rest to the air straight away. Albert Heijn and Jumbo list Wasa Sandwich multipacks, but the number of pieces doesn’t tell you whether each portion has its own wrapper.

For anyone putting together their own sharing board

You’re looking for plain crispbread as a base for your own toppings or dips. Albert Heijn and Jumbo stock a range of varieties, so choose the format that works with your toppings.

For anyone with dietary or allergen requirements to consider

You’ll need to check the ingredients and allergens for each variant. For example, Jumbo’s listing for Wasa Gluten- & Lactose-Free Sesame & Sea Salt mentions sesame and possible traces of milk, soya and mustard.

What should you look for when choosing?

First, decide whether you need each portion to have its own wrapper. Then choose between a filled snack and plain crispbread for your own toppings, and check the packaging of the variant you want to serve.

What to consider What to check when buying Who it matters to
Individual wrapping Look for an explicit statement that each portion is individually wrapped. A 3-pack or the number of pieces isn’t enough to confirm this. If I want to open portions throughout the drinks gathering, I want to be able to keep the rest sealed. Individual wrapping is a top priority for around 36% of consumers.
Ingredients and allergens Read the current label for the variant you’ve chosen, including allergen information and any statements about possible traces. If a guest needs to avoid certain ingredients, I want to know exactly what’s in this particular variant. Around 29% of consumers prioritise this check.
Filled or ready for your own toppings Choose a filled crispbread sandwich to serve without separate toppings, or plain crispbread for your own toppings. For a sharing board, I want to be able to combine flavours myself; for a quick snack, a filling can be more convenient. The way it’s served is the first thing around 21% of consumers consider.
The right amount Compare the number of pieces or sticks and the pack weight with how much you want to serve. If I only need a few portions, I don’t want to open more than I’ll use. Pack size is the most important factor for around 14% of consumers.

Common mistakes

  • Assuming a multipack contains individually wrapped portions

    Albert Heijn and Jumbo list the number of pieces or sticks in Wasa Sandwich varieties. That doesn’t mean each portion has its own wrapper.

    If this is your main requirement, look for an explicit statement about individual wrapping on the packaging or product page before you buy.

  • Assuming a dietary claim gives you all the allergen information

    Jumbo’s listing for Wasa Gluten- & Lactose-Free Sesame & Sea Salt says it contains sesame and may contain milk, soya and mustard. A dietary claim doesn’t replace information about other allergens.

    Check the ingredients, allergens and any statements about possible traces on the packaging of the variant you’re buying.

  • Leaving crispbread open

    Moisture can make it lose its crunch. The Netherlands Nutrition Centre advises storing crispbread and crispbread sandwiches in a cool, dry, dark place, in a well-sealed container.

    Open only what you need just before serving, and seal the pack tightly again once opened.

Brands and retailers to consider

Wasa

Albert Heijn and Jumbo stock both plain crispbread and filled Wasa Sandwich varieties.

  • A Sandwich variety makes a ready-filled snack, while plain varieties leave room for your own toppings.
  • Check the allergens for each variant, and don’t assume a multipack contains individually wrapped portions unless it explicitly says so.

Albert Heijn

Albert Heijn’s crispbread range includes own-brand products and varieties from Wasa and other brands.

  • The product information for Wasa Sandwich Cheese and Tomato & Basil lets you compare the product format and number of pieces.
  • A stated number of pieces doesn’t confirm that the portions are individually wrapped.

Jumbo

Jumbo lists a range of Wasa varieties, including filled Sandwich products and plain crispbread.

  • The product listings give you a starting point for comparing pack sizes and ingredients for each variant.
  • A multipack label alone doesn’t tell you whether each portion has its own wrapper.

Ryvita

Ryvita features a range of crispbread varieties on its own website.

  • The brand can be a useful reference when comparing product formats.
  • For your drinks gathering, check the packaging of the specific variant for portion size and individual wrapping.

Related products at Joybuy

Related products coming soon.

Frequently asked questions

Does a 3-pack mean each piece of crispbread is individually wrapped?

No, you can’t tell from the 3-pack label alone. Albert Heijn and Jumbo list the number of pieces or sticks for Wasa Sandwich varieties. Check the packaging or product page to see whether it explicitly mentions individual wrapping.

How should I store crispbread for a drinks gathering?

Store crispbread in a cool, dry, dark place, in a well-sealed container, as advised by the Netherlands Nutrition Centre. Follow the instructions on the packaging too, and seal an opened pack tightly again after serving.

What should I look for if a guest needs to avoid certain allergens?

Read the ingredients, allergens and any statements about possible traces on the current label for the variant you’ve chosen. For example, Jumbo’s listing for Wasa Gluten- & Lactose-Free Sesame & Sea Salt says it contains sesame and may contain milk, soya and mustard.

Does crispbread always contain iodised baker’s salt?

Don’t assume this based on the product category. Check the ingredients list of the crispbread you want to buy if you’d like to know which type of salt it contains.