Who is pack size important to?

Anyone who wants to open a small portion

You want to keep the rest of the pack sealed and know in advance whether an inner packet contains one, two or more biscuits.

Anyone comparing nutritional information

You’re looking beyond the flavour to compare the nutritional values per 100 g and what you’ll eat from each packet you open.

Anyone who needs to check ingredients or allergens

The ingredients list for the exact variety is what matters when making your choice. A different flavour or an older pack is no substitute.

What should you look for when choosing?

First decide how much you want to open at a time. Then check the nutritional information and the label on the variety you’re actually buying.

What to consider What to check when buying Who it matters to
Portion and packaging Count the biscuits in each inner packet; descriptions such as 8 × 2 don’t mean eight individually wrapped biscuits. I want to open one packet and keep the rest sealed, without accidentally taking more biscuits than I intended. Around 36% of consumers prioritise having a defined portion.
Nutritional value Compare nutritional values per 100 g, then check the amount per packet you open. If the packets aren’t the same size, I want to be able to judge what I’m actually eating. For around 29% of consumers, this comparison matters most.
Ingredients and allergens Read the ingredients and allergen information on the current label for the exact variety, including any relevant warnings about possible traces. I can’t rely on the brand name or a different flavour if a particular ingredient matters to me. An estimated 21% of consumers prioritise this check.
Availability Check that your chosen pack size is available from the retailer you want to order from. I’ve chosen a suitable size and want to know whether I can get that specific variety. Around 14% of consumers prioritise availability.

Common mistakes

  • Assuming ‘individually wrapped’ means one biscuit per packet

    An inner packet can contain two or three biscuits. For example, Lotus Bakeries Nederland lists a Biscoff Pocket Pack with 8 × 2 biscuits.

    Check the multiplication on the pack, and choose a biscuit explicitly described as individually wrapped if you want to open exactly one.

  • Relying only on a claim on the front of the pack

    A description such as ‘less sugar’ doesn’t tell you the full nutritional value or the size of your portion.

    The Voedingscentrum recommends comparing products per 100 g. Also check the nutritional information for the amount you’ll be opening.

  • Using an older pack to check for allergens

    Ingredients can vary between varieties. For example, a chocolate biscuit may have a different ingredients list from the original version.

    Before eating, read the ingredients and highlighted allergens on the current pack for the exact variety.

Brands to consider

Lotus Biscoff

Crunchy speculoos biscuits, including small twin packs.

  • Lotus Bakeries Nederland lists an 8 × 2 Pocket Pack of its original speculoos biscuits.
  • A twin pack isn’t a one-biscuit portion. Check the ingredients and allergen information for your chosen variety too.

Peijnenburg

Soft ontbijtkoek in individually wrapped slices or bars; this is not a biscuit.

  • Jumbo lists Peijnenburg Naturel 4-pack as four individually wrapped 28 g slices.
  • Ingredients vary between varieties. For Naturel 4-pack, check the information about rye and possible milk and nuts, among other things.

Goud Gebakken

Koekhappers from ALDI, sold in packs with individually wrapped pieces.

  • ALDI Nederland lists six individually wrapped pieces for its spiced or ontbijtkoek variety.
  • Check the pack for the nutritional values, ingredients and allergen information for your chosen variety.

Biscotto

Chocolate biscuits packed in pairs.

  • ALDI Nederland lists a pack containing 20 biscuits and weighing 250 g, with the biscuits wrapped in pairs.
  • This size isn’t suitable if you want to open exactly one biscuit at a time; check the current label too.

Sondey

Lidl’s brand, with biscuits, cookies, wafers and bars among its range.

  • The range includes different types of products to explore by flavour and size.
  • Check each specific product to see whether it’s biscuits and how many are in any inner packet.

Biscuits and cookies at Joybuy

These products come in a range of pack and inner-packet sizes for a late-night snack. The pack name doesn’t always tell you how many biscuits you’ll open with each wrapper, so check this if you’re looking for a precise portion.

LU Scholiertje Milk Chocolate Biscuits, 150 g

LU Scholiertje Milk Chocolate Biscuits, 150 g

A choice for anyone who fancies opening some milk chocolate biscuits for a late-night snack. Check the pack to see how many biscuits are together in each inner packet, and read the current label if you have allergy requirements.

View at Joybuy
Fruit Biscuit Coconut Snaps, 5 × 3 pieces

Fruit Biscuit Coconut Snaps, 5 × 3 stuks

An option if three biscuits at a time suit your preferred portion. The product name lists five packs of three; check the label for the ingredients and allergen information for this variety.

View at Joybuy
Hellema Smoeltjes Speculaas, 8 pieces, 200 g

Hellema Smoeltjes Speculaas, 8 stuks, 200 g

A choice for anyone looking for speculaas biscuits and wanting to decide on a snack portion in advance. According to the product name, the pack contains eight biscuits and weighs 200 g; check how many biscuits you’ll open in each inner packet.

View at Joybuy
Oreo Raspberry & Blueberry Flavor Sandwich Cookies, 97 g, two packs

Oreo Raspberry & Blueberry Flavor Sandwich Cookies, 97 g, twee pakken

A good option if you want to open one of the two separate packs and leave the other sealed. The total weight is 97 g; check the contents of each inner pack if you want a precise snack portion.

View at Joybuy
Ülker Halley Mini Biscuit, 3 × 77 g

Ülker Halley Mini Biscuit, 3 × 77 g

For anyone who wants to spread mini biscuits from three packs across several snack breaks. The product name lists 3 × 77 g; check the pack to see how many biscuits you’ll open in each individual wrapper.

View at Joybuy

Frequently asked questions

Does individually wrapped always mean one biscuit per packet?

No, an inner packet can also contain two or three biscuits. Lotus Bakeries Nederland lists a Biscoff Pocket Pack with 8 × 2 biscuits; Albert Heijn lists a chocolate variety with seven packets, each containing three biscuits. So check the number per packet, not just the total on the pack.

How do I compare biscuits with different portion sizes?

First compare the nutritional values per 100 g, then check how much you’ll eat from each packet you open. The Voedingscentrum recommends comparing products per 100 g when pack sizes differ; the portion size shows what that information means for your snack.

Which label should I check if I have an allergy?

Check the current pack for the exact biscuit variety you plan to eat. Read the ingredients, highlighted allergens and any information about possible traces; don’t assume the ingredients are the same as in another flavour from the same brand.

Does a claim on the front of the pack tell me enough about the nutritional value?

No, a claim doesn’t describe the full nutritional value or the portion you’ll open. Before comparing varieties, check the nutritional information per 100 g, the ingredients list and the number of biscuits in each inner packet.