If you want to give customers one biscuit with each order, choose a pack where each biscuit has its own wrapper. That way, you can hand over a sealed portion and keep the remaining biscuits wrapped. During busy periods, compare the number of individually wrapped portions. Choose an assortment only if the extra choice is worth managing several varieties. Before buying, check the current packaging, best-before date and allergen information.
You want to be able to quickly pick out one sealed biscuit for an order and leave the other portions wrapped. Albert Heijn describes the Lotus Biscoff Dispenser as a box of 150 individually wrapped biscuits.
You compare larger boxes by the number of individually wrapped portions, so the pack size matches the number of servings you expect to hand out. Albert Heijn also lists a box of 300 individually wrapped Lotus biscuits; check current availability before ordering.
You’re considering offering different types of biscuits or a different portion size alongside oliebollen. For each option, check the product type, the number of biscuits per wrapper and the allergen information. ALDI, for example, describes both individually wrapped gingerbread bites and chocolate biscuits packed in pairs.
First decide what you want to include with each order: one biscuit, a wrapper containing two biscuits, or a choice of different varieties. Then compare the number of individual portions per box and how you’ll make allergen information available when handing them out.
| What to consider | What to check | Who it matters to |
|---|---|---|
| One sealed biscuit | Check that each wrapper contains one biscuit; ‘packed in pairs’ means a different portion size. | When selling biscuits individually, I want to be able to hand over one sealed biscuit without opening a larger pack. This is the most important factor for around 36% of consumers. |
| Stock for busy periods | Compare the number of individual portions per box and check current availability. | On a busy sales day, I want to have enough portions ready to hand out. That’s why around 29% of consumers prioritise portion stock. |
| Choice and portion size | Check the types of biscuits in an assortment and count how many each wrapper contains. | If I want to offer more than one variety, I’m happy for the portions to differ between them. Around 21% of consumers prioritise variety or a different portion size. |
| Allergen information | Check the label for each variety and decide how you’ll inform customers if you offer biscuits without their original packaging. | If I offer biscuits without their original packaging, I want to be able to clearly state which allergens they contain before the sale. This is the most important factor for around 14% of consumers. |
ALDI describes its Biscotto Chocolate Biscuits as packed in pairs. That means each wrapper contains two biscuits, not one sealed single-biscuit portion.
Before buying, count the biscuits in each wrapper and plan your portions accordingly.
A product listing doesn’t guarantee that the same box can be ordered through your preferred retailer. This matters especially if you’re basing your stock levels on a specific number of portions.
Before ordering, check current stock, the ordering channel and the number of portions per pack.
According to the Netherlands Food and Consumer Product Safety Authority, information about allergens present in food sold without its packaging must be available before purchase. There are conditions for providing this information verbally.
Keep the product information for each variety and make sure customers can get allergen information before they order.
The speculoos packs reviewed contain individually wrapped biscuits; Albert Heijn lists boxes of 150 and 300.
Jumbo Zakelijk lists Rioba Biscuits Premium Mix, 144 pieces, in its range of small biscuits for coffee and tea.
ALDI describes a pack of 20 Biscotto Chocolate Biscuits, packed in pairs.
ALDI lists a pack of six individually wrapped gingerbread bites.
These mini biscuits are worth considering if you want to include wrapped biscuits with an order. Before counting them as one portion, check how many biscuits each wrapper contains.
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When handing these out with orders, the key thing to check is how many biscuits each sealed wrapper contains. Check before planning your portions.
Pack size: 3 × 77 g. Also check the current label for allergen information.
Yes. How you sell the biscuits determines how you need to make this information available. According to the Netherlands Food and Consumer Product Safety Authority, allergen information for prepacked products appears on the label. If you sell biscuits without their packaging, information about the allergens present must be available before purchase. You can provide this information verbally, subject to certain conditions.
No. ‘Packed in pairs’ means there are two biscuits in each wrapper. ALDI uses this description for its Biscotto Chocolate Biscuits. If you want to hand out one biscuit per portion, choose a pack with one biscuit in each wrapper.
Compare the number of individually wrapped portions with the number of biscuits you want to be able to hand out, rather than looking only at the weight of the box. Also check whether you can order the pack through your retailer.
For the Lotus Biscoff Dispenser reviewed, Albert Heijn lists wheat, soya and cereals containing gluten. Always check the current packaging of the biscuits you actually buy for allergen information specific to that variety.
