Shoppers who prioritise organic certification
You want to choose sprinkles for breakfast or a new-baby celebration only if you can check the organic claim on the packaging.
If organic certification is a must for your aniseed sprinkles, only choose a product once you’ve checked the organic status on the specific pack. According to Skal Biocontrole and the European Commission, the EU organic logo is compulsory for prepacked foods produced in the EU and sold there as organic. Also check the ingredients and allergens in both the sprinkles and the rusks: aniseed or a natural appearance doesn’t tell you anything about them.
You want to choose sprinkles for breakfast or a new-baby celebration only if you can check the organic claim on the packaging.
You’re serving rusks with aniseed sprinkles to people who need to consider wheat or gluten, so you want to check both packs.
You want to choose a suitable colour or crushed sprinkles for your rusks, and find out whether the option also meets any organic requirements you have.
First decide whether organic certification is essential. Then compare the label on the specific product with what you need for your guests and presentation.
| What to consider | What to check when buying | Most important for |
|---|---|---|
| Organic certification | Check the EU organic logo and related product information on the pack. According to Skal Biocontrole and the European Commission, the logo is compulsory for prepacked foods produced in the EU and sold there as organic. | For a new-baby celebration, I only want to buy sprinkles whose organic status I can check on the pack; this is the top priority for around 38% of consumers. |
| Ingredients, sugars and allergens | Read the ingredients and allergen information for both the sprinkles and the rusks. Compare nutritional values on the same basis, such as sugars per 100 g. | When I serve rusks with aniseed sprinkles to guests, I want to know which ingredients and allergens they contain, and how much sugar is in the option I’ve chosen. Around 37% of consumers give this label check their highest priority. |
| Type and availability | When you buy, check whether your preferred colour or crushed option is available, and read the label on that specific pack. | For a visit to meet the new baby, I want to be able to choose the sprinkles I want without changing my serving plans; this practical choice matters most to around 25% of consumers. |
Aniseed as an ingredient or an organic search term doesn’t confirm the status of a pack of sprinkles. For the applicable prepacked EU products, Skal Biocontrole and the European Commission state that the EU organic logo is compulsory.
Check the logo and organic product information on the pack you’re actually buying.
The organic certification doesn’t answer those separate questions. According to the product information from Albert Heijn and Jumbo, De Ruijter Gestampte Muisjes 270 g contains wheat starch; Jumbo lists 79 g of sugars per 100 g for this option.
Check the latest ingredients, allergen and nutritional information for both the sprinkles and the rusks you’ve chosen.
A range of sprinkles in different colours or a crushed option doesn’t, in itself, tell you whether those products are organic.
If needed, ask to see the specific pack and check its organic label before treating it as an organic option.
A brand of aniseed sprinkles; separate product information for the 270 g crushed option is available from Albert Heijn and Jumbo.
A shop with a category for aniseed sprinkles that lists various De Ruijter options.
A shop with a category for aniseed sprinkles and product information for De Ruijter Gestampte Muisjes 270 g.
A shop that lists De Ruijter crushed and coloured aniseed sprinkles, among other options.
Check the organic label on the specific pack. According to Skal Biocontrole and the European Commission, the EU organic logo must appear on prepacked foods produced in the EU and sold there as organic. A search term or the presence of aniseed isn’t a substitute for checking.
Don’t assume they are. Albert Heijn and Jumbo list wheat starch in De Ruijter Gestampte Muisjes 270 g and identify wheat and cereals containing gluten as allergens. Check the latest label on the rusks too.
Use a filter to find a possible option, but check the organic label on the specific product. Also check the ingredients and allergens: they answer different questions from organic certification.
Follow the storage instructions and best-before date on the packaging for your chosen option. The product information for De Ruijter Gestampte Muisjes 270 g says to store in a dry place.