For coffee in your hotel room, choose a pre-toasted product that you can eat without any preparation. If you specifically want sourdough, the choice between thin sourdough toast and hearty rye crispbread comes down mainly to texture. Plain melba toast is an alternative if sourdough isn’t essential. Check the current ingredients, allergen information and storage instructions for the variant you choose.
Who is this choice relevant to?
Hotel guest without a toaster
You’re looking for something dry that you can eat straight away with your coffee. Pre-toasted bread or crispbread means you don’t have to rely on the equipment in your room. Also check how to reseal the pack after opening.
Shopper specifically looking for sourdough
You want sourdough to be mentioned in the product description or ingredients. Thin toast and hearty rye crackers offer different textures.
Shopper who reads labels carefully
Ingredients and allergens are key to your choice. The sourdough toast and rye cracker discussed here contain gluten-containing cereals; other potential allergens vary by product.
What should you look for when choosing?
First decide whether you’re looking for sourdough or simply a toast you can eat straight away. Then compare the product types and read the label for the exact variant.
Thin sourdough toast
A good fit if: you want a light toast that is explicitly described as sourdough.
Worth considering: Jos Poell Sourdough Toast is one such product, but check current availability before basing your choice on it.
Sourdough rye crispbread
A good fit if: you want a hearty, dry cracker; Jumbo describes Wasa Sourdough Rye as crispbread made with wholegrain rye and rye sourdough.
Worth considering: rye crackers don’t have the light texture of melba toast.
Plain melba toast
A good fit if: you’re looking for small, pre-toasted slices and sourdough isn’t essential.
Worth considering: the name ‘melba toast’ alone doesn’t tell you whether it contains sourdough.
| What to consider |
What to check when buying |
Who it matters to |
| Ready to eat and storage |
Check whether the product is pre-toasted and how to keep it dry and sealed after opening. |
Without a toaster, I want something crunchy with my coffee straight away, and a way to store the rest. Around 42% of consumers would say convenience straight out of the pack is their main concern when buying. |
| Sourdough and texture |
Read the product name and ingredients: is sourdough mentioned, and do you want toast or crispbread? |
If I’m looking for sourdough, I also want to know whether I’ll get thin toast or a hearty rye cracker. Around 33% of consumers would say this is their main concern when buying. |
| Ingredients and labelling |
Read the current allergen information and check the ingredients list if iodised salt matters to your choice. |
Before buying, I want to know which cereals and potential allergens are in the product I’ve chosen. Around 25% of consumers would put checking the label first. |
Common mistakes
-
Assuming sourdough means gluten-free
According to Albert Heijn, Jos Poell Sourdough Toast contains wheat and rye. Jumbo describes Wasa Sourdough Rye as a rye product, so the sourdough products discussed here are not automatically gluten-free.
Check the current allergen information on the pack of the product you want to buy, including any warnings about possible traces.
-
Assuming a sourdough ingredient makes it sourdough toast
Albert Heijn lists 0.1% rye sourdough in Van der Meulen Multigrain Melba Toast. That doesn’t make this multigrain melba toast the same type of product as thin sourdough toast or rye crispbread.
Compare both the product name and the ingredients if sourdough is an important reason for your choice.
-
Relying on an old product listing
A product you’ve seen in a shop before may not be available next time you buy it. Ingredient information can change too.
Check the current product listing and the label before choosing a particular toast for your stay.
-
Assuming you can toast bread in your room
Which equipment is available or permitted depends on your accommodation. Bread that still needs to be toasted may therefore not be a practical choice for every hotel room.
Choose something that’s ready to eat, or ask the hotel in advance what equipment you can use.
Brands to consider
Jos Poell
An option to consider if you’re specifically looking for thin sourdough toast.
- Albert Heijn describes the 90 g Sourdough Toast as toast with sourdough, and lists wheat sourdough powder in the ingredients.
- The toast contains wheat and rye. Also check current availability and the allergen information.
Wasa
An option if you’re looking for sourdough rye crispbread rather than thin toast.
- Jumbo describes Wasa Sourdough Rye as crispbread made with wholegrain rye and rye sourdough.
- It’s a hearty cracker, not melba toast. Read the label for allergens that are present or may be present.
Van der Meulen
A melba toast option if small, pre-toasted slices matter more to you than a distinct sourdough product.
- According to Albert Heijn, the multigrain variant contains six grains and 0.1% rye sourdough.
- Don’t confuse that small amount of sourdough with a product sold as sourdough toast. Check the allergen information for each variant.
Albert Heijn
The own-brand range offers plain melba toast if sourdough isn’t essential.
- The product information lists twelve servings of six pre-toasted slices.
- The listed ingredients include wheat, soya and barley, among others; check the current packaging.
Sun Snacks
A plain melba toast option if you’re mainly looking for pre-toasted slices.
- ALDI describes the Sun Snacks variant as toasted melba toast in a 240 g pack.
- Check the current packaging for ingredients and allergens before choosing this variant.
Products for your hotel room
These Joybuy products offer two options for coffee in your hotel room: a sourdough rye cracker and plain melba toast for those who don’t need sourdough.
No image available
Wasa Sourdough Rye Crackers 235 g
A good choice with your coffee if you’re specifically looking for a hearty sourdough rye cracker that doesn’t need to be toasted.
According to Joybuy’s product information, this variant contains 19 g of fibre per 100 g. It’s crispbread, not thin melba toast. If you have an allergy, check the current packaging, and reseal the pack properly after opening to keep the crackers dry.
View at Joybuy
No image available
Delverde Classic Melba Toast 100 g
A good choice with your coffee if you’re looking for melba toast and sourdough isn’t essential.
The pack contains 100 g. Once opened, store the toast somewhere dry in a tightly sealed pack. Read the current label for ingredients and allergens, and check whether it contains iodised salt if that matters to your choice.
View at Joybuy
Frequently asked questions
Does sourdough toast mean the toast is artisan-made?
No, mentioning sourdough alone says nothing about whether a product is made using artisan methods. If the production method matters to your choice, check the manufacturer’s information for the exact product.
Is a sourdough cracker the same as sourdough toast?
No, they’re different types of product. Jumbo describes Wasa Sourdough Rye as crispbread made with wholegrain rye and rye sourdough, while Albert Heijn describes Jos Poell Sourdough Toast as toast with sourdough. Choose according to whether you want a hearty cracker or a thinner slice of toast.
Is sourdough toast gluten-free?
No, you can’t tell from the name. According to Albert Heijn, the Jos Poell toast discussed here contains wheat and rye. Check the current allergen information on the packaging of every product.
Does all toast in the Netherlands contain iodised salt?
No, don’t assume this based on the type of product. The Netherlands Food and Consumer Product Safety Authority sets out conditions for adding iodine to bakery products through baker’s salt. Check the ingredients list to see whether the toast you’ve chosen contains iodised salt.