If you want to add protein to your film-night snack, compare the amount per whole bag and check the serving size, other nutritional information and ingredients too. If sharing crisps is the main event, a protein-focused option doesn’t have to be the deciding factor: according to the Voedingscentrum, most people who exercise don’t need special protein products if they eat a varied diet.
If you fancy a savoury snack after exercising, check how much protein is in the bag you’ll actually eat. According to the Voedingscentrum, most people who exercise don’t need special protein products if they eat a varied diet.
You want crisps to enjoy during the film, so you compare the nutritional values per bag. A protein claim on its own tells you nothing about the energy or fat in the whole portion.
If you follow a particular diet or need to watch out for allergens, check the exact flavour. For example, Jumbo lists milk and possible soya in The Organic Crave Sour Cream & Onion; you can’t use the information for another flavour instead.
First decide what matters most to you: the protein per bag, the size of the snack or sharing during the film. Then compare the nutritional information and ingredients for the flavour you want to buy.
| What to consider | What to check when buying | Who is this important to? |
|---|---|---|
| Protein per bag | Compare the grams of protein per full bag and the serving size it relates to. | After exercising, I want to know how much protein my snack actually provides, rather than relying on the front of the pack. Around 36% of consumers put protein per serving first. |
| Energy and fat | Check the nutritional values per 100 g and per serving, so you can compare different bag sizes fairly. | For a film night, I want to be able to work out in advance what eating a whole bag means. Around 29% of consumers care most about energy and fat. |
| Ingredients and allergens | Read the ingredients list and allergen information for the exact flavour you’ve chosen. | If I need to avoid an ingredient, I can’t rely on the information for another flavour. Ingredients and allergens come first for around 21% of consumers. |
| Flavour and sharing | Check the pack size and whether your preferred flavour is available. | When we watch a film together, I mainly want to choose crisps we can share. For around 14% of consumers, this is the most important consideration. |
The EU requirement for the ‘high protein’ nutrition claim is based on the proportion of the product’s energy value that comes from protein, not just the number of grams shown on the front. Under Regulation (EC) No 1924/2006, that proportion must be at least 20%.
Check the nutritional information for the option you’ve chosen before taking the claim into account.
Jumbo lists 7 g of protein per 30 g bag of The Organic Crave Salt & Pepper; XXL Nutrition lists 20 g per 50 g bag of its Protein Chips. The bags are different sizes.
Compare the nutritional values per 100 g with those per bag to see what you’ll get from your snack portion.
For The Organic Crave Sour Cream & Onion, Jumbo lists milk and possible soya. The information for Salt & Pepper won’t tell you which allergens the other flavour contains.
Always read the ingredients and allergen information on the pack for the exact option you’re buying.
Jumbo marks the The Organic Crave options we looked at as no longer available in its online range. So, an existing product page doesn’t mean you can order that option.
Check that your preferred flavour is currently available before basing your choice on it.
Protein Chips in 50 g bags for anyone who wants to compare the protein in each individual snack.
Protein Chips in 50 g portions, available in a range of flavours.
Lentil-based Protein Chips in 30 g bags.
Smart Protein Chips are an option for anyone who wants to check the fat content as well as the protein in a crisps option.
AH Proteïne Crisps are available in flavours including paprika and sweet chilli.
An option for anyone who mainly wants to share regular crisps during the film, without choosing them specifically for their protein content.
Stackable crisps for anyone who cares more about flavour and sharing than having a specific protein goal.
Under the EU requirement for the ‘high protein’ nutrition claim, at least 20% of the product’s energy value must come from protein. Regulation (EC) No 1924/2006 therefore doesn’t base this requirement solely on the grams of protein per bag; check the nutritional information for the exact option.
No, most people who exercise don’t need a special protein snack. According to the Voedingscentrum, most people who exercise get enough protein from a varied diet. If you want to assess crisps for their protein content, check the amount per bag as part of your overall diet.
No, check the ingredients and allergens for the exact flavour. For The Organic Crave Sour Cream & Onion, Jumbo lists milk and possible soya; information for Salt & Pepper doesn’t automatically apply to this option.
Follow the storage instructions on the pack you’ve bought. For The Organic Crave, Jumbo advises keeping the product dry and protecting it from sunlight.
