Who are these options for?

If you’re looking for flakes with coeliac disease

You want the texture of flakes, but check every pack for a gluten-free claim first. Even when buying a product again, read the current packaging.

If you want to compare fibre

You’re looking for suitable breakfast cereals whose fibre content you can compare per 100 g and per serving. The rest of your diet also matters when weighing up your options.

If you like to switch things up with oats or muesli

You’re open to a different kind of breakfast from flakes, and check oat products carefully for a gluten-free claim or the Crossed Grain mark.

What should you look for when choosing?

Flakes, porridge oats and muesli mainly differ in their form and how they’re prepared. Whichever you choose, checking that it’s gluten-free comes first; then compare the nutritional information for specific products.

Gluten-free bran flakes

Best for: anyone looking for crunchy flakes and choosing a product with an explicit gluten-free claim.

Worth considering: check the fibre per 100 g and per serving on the packaging; the product name alone doesn’t tell you these amounts.

Gluten-free porridge oats

Best for: anyone who’d prefer a soft or warm bowl of porridge to crunchy flakes.

Worth considering: ordinary oats aren’t automatically suitable if you have coeliac disease; check for a gluten-free claim or the Crossed Grain mark.

Gluten-free muesli

Best for: anyone who prefers a mix of ingredients to individual flakes.

Worth considering: muesli isn’t the same as flakes; compare the sugar, fibre and serving size for each product too.

What to check What to look for when buying Who it matters most to
Gluten status Read the gluten-free claim, ingredients and allergen information on the current pack. For oats, check the Crossed Grain mark too. If I have coeliac disease, I don’t want to choose high-fibre flakes that still contain wheat or barley. Around 50% of consumers say confirmed gluten safety matters most to them.
Fibre Compare fibre per 100 g and per serving, once you’ve confirmed the gluten status. When choosing between suitable packs, I want to know how much fibre is in my usual bowl. An estimated 30% of consumers say this comparison is their top priority.
Everyday use Choose the form you prefer — flakes, porridge oats or muesli — and check the current product information when you buy. Breakfast should also suit the texture and preparation I enjoy. For around 20% of consumers, this practical choice is the deciding factor.

Common mistakes

  • Assuming ‘high-fibre’ means ‘gluten-free’

    A high fibre content says nothing about a product’s gluten status. Kellogg’s lists 27 g of fibre per 100 g for All-Bran Fibre Plus, but also names wheat bran and barley malt extract as ingredients.

    If you have coeliac disease, check for a gluten-free claim first and only then compare the fibre content.

  • Assuming all porridge oats are suitable

    Oats can come into contact with gluten during processing. For oats and coeliac disease, the Netherlands Nutrition Centre advises looking for the Crossed Grain mark.

    Check the current packaging of your chosen oat product for a reliable gluten-free claim and the mark.

  • Assuming a product listing means it’s always available

    Jumbo listed an Eat Natural muesli made with gluten-free grains, but stated that the product was no longer available online.

    Check the current product listing before basing your choice on a specific pack.

  • Expecting fibre alone to keep your energy up

    The fibre content of one breakfast product doesn’t support a claim about how long it will keep you energised.

    Use the nutritional information to compare products, without assuming that one nutrient will have a particular effect.

Brands and product ranges to consider

AH Glutenvrij

Albert Heijn lists AH Glutenvrij Vezelrijke bran flakes, a product for anyone specifically looking for flakes.

  • The product name describes it as gluten-free and high-fibre, and specifies bran flakes.
  • Check the current packaging for the ingredients, allergens and fibre per 100 g.

Jumbo Lekker Vrij

Jumbo lists Lekker Vrij van Gluten Havermout with the Crossed Grain mark.

  • The stated mark is a useful detail to check when choosing oats.
  • Porridge oats offer a different preparation and texture from crunchy flakes.

ALDI

ALDI lists gluten-free muesli and porridge oats among its breakfast cereal options.

  • These are alternative product types if you’re not looking for flakes alone.
  • Check the gluten-free claim, ingredients and nutritional information for the product you choose.

Eat Natural

According to its product description, an Eat Natural muesli listed by Jumbo included gluten-free oats, buckwheat, amaranth, quinoa and chia, among other ingredients.

  • The ingredients listed show how muesli differs from individual flakes.
  • Jumbo stated that this variety was no longer available online, so don’t treat it as a current option to buy.

Kellogg's All-Bran

All-Bran Fibre Plus shows why you shouldn’t assess fibre content separately from the ingredients.

  • Kellogg’s lists 27 g of fibre per 100 g for this variety.
  • The ingredients include wheat bran and barley malt extract, so it isn’t a gluten-free option for this purpose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Is ‘high-fibre’ on the packaging enough if you have coeliac disease?

No. High-fibre describes the nutritional value, not the gluten status. You should also check for an explicit gluten-free claim on the current packaging.

How do I compare the fibre in breakfast cereals?

First compare the grams of fibre per 100 g on the nutritional information, then check the amount per serving. The Netherlands Nutrition Centre says that a product must contain at least 6 g per 100 g or 3 g per 100 kcal to be described as ‘high in fibre’; this claim alone says nothing about gluten.

Can I choose ordinary oat flakes if I have coeliac disease?

Don’t choose ordinary oat flakes without checking for gluten. Oats can come into contact with gluten during processing; for oat products and coeliac disease, the Netherlands Nutrition Centre recommends looking for the official Crossed Grain mark.

Why should I read the label even when buying a product again?

The current packaging tells you the ingredients, allergen information and nutritional value of the pack you’re buying. Albert Heijn advises customers to read the packaging of its gluten-free bran flakes before each use.