Who should consider these factors?

Sports enthusiasts looking for a savoury snack

Want something crunchy around your workout while keeping an eye on protein? Compare what’s actually in a bag with the nutritional values per 100 g. Lentil and soya snacks can differ from regular potato crisps.

Snackers who compare the whole label

Protein isn’t the only thing that counts: salt, fat, fibre and the portion you eat matter too. The Voedingscentrum lists 2.5 g of protein and 0.53 g of salt for an average 40 g bowl of crisps. For a specific product, check its own nutritional information.

Online shoppers who need to check ingredients

The varieties reviewed contain soya and carry warnings about possible traces of ingredients including milk, sesame or gluten. Check the ingredients and allergen information for the exact flavour and pack you’re ordering.

What should you look for when choosing?

Start with the amount of protein in the portion you plan to eat. Then compare the other nutritional information and check that you’ve chosen the right variety and that it can be delivered before ordering.

What to considerWhat to check before buyingWho does this matter to?
Protein per portion Compare the protein per bag and per 100 g, and check the bag’s weight. If I want a small savoury snack around my workout, I want to know how much protein I’ll get from that bag. For around 42% of consumers, the protein content comes first.
Other nutritional information Check the salt, fat and fibre per 100 g, as well as the amount you’ll eat. If you’re also watching your salt and fat intake, protein figures alone aren’t enough to compare snacks. Overall nutritional information matters most to around 33% of consumers.
Availability and ingredients Check the exact variety, current ordering options, ingredients and allergens. If I’m relying on a particular delivery slot or need to avoid certain ingredients, the variety I order needs to be suitable. Availability or ingredients are the main concern for around 25% of consumers.

Common mistakes

  • Focusing only on the word ‘protein’

    The amount of protein per bag can differ considerably from the figure per 100 g. The EU requirement for the claim ‘high in protein’ is based on the proportion of a product’s energy that comes from protein, not a personal amount per snack.

    Read the nutritional information per 100 g and per portion, then compare the salt and fat too.

  • Assuming less fat means more protein

    Albert Heijn lists 13 g of fat and 5.1 g of protein per 100 g for Lay's Oven Baked Naturel. So the lower-fat claim doesn’t automatically make this variety a good alternative if protein is your main priority.

    Decide which nutritional value matters most to you and compare products on the same basis, such as per 100 g.

  • Reading a dietary claim without checking the allergen warning

    Albert Heijn describes AH Proteïne Crisps Paprika as vegan and gluten-free, but the same product page warns that it may contain traces of milk, sesame, soya and lactose. The listed Body & Fit Original contains soya and may contain traces of gluten.

    Check the full information for your chosen variety before ordering, and read the label on the pack when it arrives.

  • Assuming an old product listing means you can still order it

    The Body & Fit Smart Protein Chips Original and The Organic Crave Cheese Protein Chips listings reviewed are marked as discontinued by Albert Heijn. This doesn’t tell you whether another retailer or variety is available.

    Just before placing your order, check your chosen variety, delivery slot and the latest product information.

Brands and product ranges compared

Albert Heijn

AH Proteïne Crisps Paprika is a lentil snack. Albert Heijn lists 28 g of protein and 13 g of fibre per 100 g.

  • The product page gives a 25 g serving size and describes the snack as vegan and gluten-free.
  • The same page warns that it may contain traces of milk, sesame, soya and lactose. Check the latest ingredients and delivery options when ordering.

Body & Fit

The Smart Protein Chips Original listed by Albert Heijn is a soya- and potato-based snack, with 32 g of protein per 100 g and 7.4 g per 23 g bag.

  • The bag makes it easy to compare the protein content per portion.
  • The Albert Heijn listing reviewed is marked as discontinued. The variety contains soya, may contain traces of gluten and lists 2 g of salt per 100 g.

Lay's

The Naturel and Oven Baked varieties reviewed are two types of potato crisps with different nutritional values.

  • Albert Heijn lists 13 g of fat per 100 g for Oven Baked Naturel, compared with 30 g per 100 g for the Lay's Naturel variety reviewed.
  • The listed protein values are 5.1 g per 100 g for Oven Baked Naturel and 6 g per 100 g for Lay's Naturel. Less fat doesn’t mean more protein here.

The Organic Crave

The organic Cheese Protein Chips variety reviewed is made with lentils. The product information lists 26 g of protein per 100 g.

  • Its protein content gives you a useful comparison with the other lentil and soya snacks reviewed.
  • The Albert Heijn listing is marked as discontinued. The variety may contain soya and lists 1.9 g of salt per 100 g.

Related Joybuy products

Related products coming soon.

Frequently asked questions

When can crisps be labelled ‘high in protein’?

Under the EU requirements for nutrition claims in Regulation (EC) No 1924/2006, at least 20% of a product’s energy value must come from protein for it to carry the claim ‘high in protein’. The number of grams of protein per 100 g alone doesn’t tell you whether this requirement has been met, and it isn’t personal dietary advice.

Can I check ingredients and allergens before buying groceries online?

Yes. Under the European Food Information Regulation (EU) No 1169/2011, mandatory food information must be available before a distance sale is completed. Check the details for your chosen variety before placing your order, and read the packaging when it arrives too.

What do ‘vegan’ and ‘gluten-free’ mean for AH Proteïne Crisps Paprika?

Albert Heijn uses both claims for AH Proteïne Crisps Paprika, but the product page also warns that it may contain traces of milk, sesame, soya and lactose. If you have a relevant allergy, read the full warning for the variety you’re ordering.

Does less fat mean more protein?

No. Albert Heijn lists 5.1 g of protein per 100 g for Lay's Oven Baked Naturel, compared with 28 g per 100 g for AH Proteïne Crisps Paprika. Compare fat and protein separately, depending on what you want to assess in a snack.

Can I use a product page I viewed earlier when placing an order later?

For a later order, check the latest information for the variety you’ve chosen. Albert Heijn notes that ingredients, nutritional values and allergy information can change. Also check whether the product is available for your delivery slot.