If you want to pay more attention to fibre when doing your online food shop, don’t automatically choose regular cornflakes or a pack with a fibre-focused name. Compare the fibre and sugar content per 100 g in similar breakfast cereals. Bran flakes or a wholegrain cereal could also be worth considering if you’re not set on cornflakes. Check the ingredients and allergen information on the current packaging too. Fibre content alone doesn’t tell you anything about its effect on your energy levels.
You’re looking for breakfast cereals where fibre content matters more than the familiar taste of cornflakes. The Netherlands Nutrition Centre recommends comparing similar breakfast cereals per 100 g. This also lets you assess bran flakes or a wholegrain alternative without relying on the product name.
You want to compare regular cornflakes and other breakfast cereals on a like-for-like basis while placing your order. Check the fibre and sugar content per 100 g, and open the individual product page to see the ingredients. The packaging you choose still matters: according to Albert Heijn, product information can change.
You need to know which grains and other ingredients a product contains before using it. The Netherlands Food and Consumer Product Safety Authority and the Netherlands Nutrition Centre stress the importance of clear allergen information on the label, so check the current packaging when your order arrives.
Start by checking the nutritional information per 100 g and the ingredients in similar breakfast cereals. Then check whether the product can be ordered to your address and whether its allergen information meets your needs.
| What to look for | What to check before buying | Who it matters to |
|---|---|---|
| Fibre | Compare the fibre content per 100 g in similar products. A name or claim is no substitute for the nutrition table. | If I mainly want to prioritise fibre, I need to be able to compare the amount on the label rather than rely on the name. Around 25% of consumers put fibre first. |
| Sugars and ingredients | Check the sugar content per 100 g and read the product’s ingredient list. | Fibre content alone isn’t enough for me if I also want to consider sugars and ingredients. For around 25% of consumers, this combination is the main consideration. |
| Ordering online | Check the product page to see whether home delivery or collection is available for your address. | I want to choose a breakfast cereal that I can actually order with my food shop. For around 25% of consumers, ordering options come first. |
| Allergens | Read the ingredients and allergen information on the current packaging; don’t rely on the product type alone. | If I need to avoid certain ingredients, I want to be able to check the packaging before using the product. For around 25% of consumers, this check is the top priority. |
Regular cornflakes, bran flakes and wholegrain breakfast cereals contain different ingredients. The name or look of a pack won’t tell you how much fibre a particular variety contains.
Compare the fibre content per 100 g in the nutrition table. The European Commission and the Netherlands Food and Consumer Product Safety Authority explain that the term ‘high fibre’ is a regulated nutrition claim, but it’s still no substitute for making that comparison.
The Netherlands Nutrition Centre notes that breakfast cereals can also contain added ingredients such as sugar, honey or chocolate. So fibre content alone won’t answer every question about what’s in a product.
For similar products, compare the sugar content per 100 g and the ingredient lists too. Choose based on the features that matter for your purchase.
Albert Heijn says that product ingredients, nutritional information and allergen information can change. This is particularly important if your choice depends on a specific ingredient or an exact figure.
Check the individual product page before you pay, then read the packaging again when your order arrives, especially the allergen information.
These brands offer a starting point for comparing regular cornflakes with other flakes. Always check the exact variety: a brand name won’t tell you what’s in an individual pack.
Jumbo lists Kellogg's Corn Flakes alongside All-Bran Fibre Plus and All-Bran Fruit'n Fibre. They’re different breakfast cereals from the same brand.
Albert Heijn’s online range of flakes includes AH Cornflakes and AH Bran flakes fruit.
Jumbo’s online range includes its own cornflakes and various other flakes.
These products are alternatives to consider if you’re not looking exclusively for cornflakes: mainly porridge oats and a wholewheat cereal, as well as nutty cruesli. They’re different types of products from regular cornflakes. Compare the current nutritional information per 100 g and check what’s available for your address before ordering.
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Oats to consider if you’d prefer a breakfast outside the cornflakes category. Check the current nutritional information and the ingredients and allergens on the packaging.
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A wholewheat cereal to consider if you’re open to grains other than maize. Wheat and gluten are relevant for this variety; check the current ingredients and allergen information before using it.
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Oats are an alternative if you don’t need your breakfast cereal to be in the form of cornflakes. Check the nutritional information and the current allergen information on the packaging.
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Nutty cruesli, not cornflakes. When comparing it, look at the sugar content per 100 g as well as fibre. As it contains nuts and wheat, check the current ingredients and allergen information.
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Oats for anyone considering an alternative to cornflakes. The product information is contradictory about gluten, so if this matters to you, don’t rely on a gluten-free claim without checking the current packaging.
No. The name ‘cornflakes’ doesn’t tell you the fibre content. Check the fibre per 100 g in the nutrition table for the specific variety; look at the sugar content and ingredients too if they affect your choice.
‘High fibre’ is a regulated nutrition claim, as explained by the European Commission and the Netherlands Food and Consumer Product Safety Authority. Even if a product carries this claim, you can use the stated fibre content per 100 g to compare it with other breakfast cereals.
Compare similar breakfast cereals per 100 g. The Netherlands Nutrition Centre says this gives you a common basis for comparison; serving sizes chosen by manufacturers can vary.
No. Porridge oats and cruesli are different types of breakfast cereals from cornflakes. Only include them if these other product types suit your breakfast, and compare the nutritional information and ingredients for each variety individually.
Check the packaging you receive too. Albert Heijn says that product information, including ingredients and allergen information, can change. If you need to avoid something, don’t rely solely on a product page you viewed earlier.
