What should you look for when choosing?
When comparing vegan crisps, check the current information on the specific pack first. Then decide whether protein per serving or the wider nutritional information matters most to you.
| What to consider | What to check | Who it matters to |
| Protein per snack occasion |
Compare protein per stated serving and per 100 g. If you see a claim such as ‘high in protein’, also check the proportion of energy that comes from protein. |
I want to choose a savoury snack to enjoy around my workout and know how much protein each serving contains. For around 45% of consumers, protein is the main reason for buying. |
| Vegan status of the flavour |
Check the vegan label and ingredients on the current packaging of the exact variant. |
If eating vegan is a firm requirement for me, I want to check the flavour I choose for myself. Around 33% of consumers put this check first when making a purchase. |
| Salt and serving size |
Compare the salt per 100 g and per serving or bag, alongside the rest of the nutritional information. |
I’m mainly looking for crisps as a snack and want to weigh up what’s in a full serving. For around 22% of consumers, this is the main reason for buying. |
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Frequently asked questions
When can crisps be labelled ‘high in protein’?
Under the EU conditions in Regulation (EC) No 1924/2006, at least 20% of a product’s energy value must come from protein for this nutrition claim to be used. So the number of grams of protein per 100 g alone isn’t enough to assess the claim. Based on the stated nutritional values, protein provides around 28.1% of the energy in AH Proteïne Crisps Paprika and 25.7% in Sweet Chili.
Do I need protein crisps after exercising?
No, you don’t need protein crisps just because you’ve exercised. The Netherlands Nutrition Centre says most people who exercise don’t need special protein products; what’s right for you depends on your overall diet and training. Choose crisps if you fancy a savoury snack, and compare the nutritional information per serving.
Are crisps made with plant-based ingredients automatically vegan?
No. Check the vegan status for the specific flavour and current packaging. Albert Heijn labels the AH Proteïne Crisps Paprika and Sweet Chili tested as ‘Vegan’. If you’ll only consider another variety once its vegan status has been confirmed, check the packaging or ask the manufacturer to confirm.
Should I check the ingredients and allergens again in store?
Yes, use the current packaging to make your purchase decision. Albert Heijn warns that ingredients, nutritional values and allergen information for the products tested can change. If you have an allergy, also look out for warnings about possible traces; these mean something different from ingredients in the recipe.
How do I compare the salt content of protein crisps?
First compare the salt per 100 g, then check how much is in a serving or bag. Albert Heijn lists 0.88 g of salt per 100 g for AH Proteïne Crisps Paprika and 1.05 g per 100 g for Sweet Chili. This lets you compare the same quantity without confusing a small bag with a larger pack.