Who are these crisps for?

Vegan exercisers looking for a savoury snack

You want to know how much protein a serving contains when you fancy a snack around your workout, without choosing animal-derived ingredients. Compare the protein per stated serving and check that the flavour you’re buying is labelled vegan. The Netherlands Nutrition Centre says most people who exercise don’t need special protein products.

Shoppers for whom vegan status is essential

You want to check the specific flavour before adding it to your vegan shopping list. An ingredient list that looks plant-based isn’t enough for you; check the current packaging for ingredients and allergens too.

Crisps shoppers comparing protein content

You want to know whether regular crisps offer as much as protein crisps. Albert Heijn lists 6 g of protein per 100 g for Lay's Naturel and 6.2 g per 100 g for Pringles Original; the AH Proteïne Crisps Paprika and Sweet Chili tested contain 28 g and 26 g per 100 g, respectively.

What should you look for when choosing?

When comparing vegan crisps, check the current information on the specific pack first. Then decide whether protein per serving or the wider nutritional information matters most to you.

What to considerWhat to checkWho it matters to
Protein per snack occasion Compare protein per stated serving and per 100 g. If you see a claim such as ‘high in protein’, also check the proportion of energy that comes from protein. I want to choose a savoury snack to enjoy around my workout and know how much protein each serving contains. For around 45% of consumers, protein is the main reason for buying.
Vegan status of the flavour Check the vegan label and ingredients on the current packaging of the exact variant. If eating vegan is a firm requirement for me, I want to check the flavour I choose for myself. Around 33% of consumers put this check first when making a purchase.
Salt and serving size Compare the salt per 100 g and per serving or bag, alongside the rest of the nutritional information. I’m mainly looking for crisps as a snack and want to weigh up what’s in a full serving. For around 22% of consumers, this is the main reason for buying.

Common mistakes

  • Going by the word ‘protein’ alone

    A protein claim on the front of a pack doesn’t tell you how much protein a typical serving contains. Regular crisps contain protein too, but Albert Heijn lists around 6 g per 100 g for the Lay's Naturel and Pringles Original tested, compared with 26 g and 28 g per 100 g for the AH Proteïne Crisps tested.

    Read the nutritional information per 100 g and take the stated serving size into account. Under Regulation (EC) No 1924/2006, the claim ‘high in protein’ also requires at least 20% of the energy value to come from protein.

  • Assuming a plant-based-looking ingredient list means a product is labelled vegan

    Ingredients vary by flavour and can change. A statement that a product may contain traces of milk is allergen information; by itself, it doesn’t mean milk is an ingredient in the recipe.

    If you’re strictly vegan, check the current vegan label and ingredients for the specific variant. If you have an allergy, always read the allergen information on the packaging too.

  • Thinking of protein crisps as complete sports nutrition

    The protein in one serving doesn’t tell you what your overall diet provides. The Netherlands Nutrition Centre says most people who exercise don’t need special protein products.

    Choose crisps as a snack, not just because you expect them to help with recovery. If you’re mainly looking for plant-based protein sources for meals, you could also try pulses, tofu, tempeh, nuts, kernels and seeds.

Brands to consider

Albert Heijn

The AH Proteïne Crisps Paprika and Sweet Chili tested are lentil snacks that Albert Heijn labels ‘Vegan’ for each variant.

  • Albert Heijn lists 28 g of protein per 100 g for Paprika and 26 g for Sweet Chili, with a stated serving size of 25 g.
  • The variants contain 0.88 g and 1.05 g of salt per 100 g, respectively. Check the current packaging, as product information can change.

Body & Fit

The Smart Protein Chips Original and Paprika tested are savoury snacks made with ingredients including soya and potato.

  • The stated protein content is 32 g per 100 g for Original and 29 g per 100 g for Paprika.
  • Before adding one to a strictly vegan shopping list, check the vegan status of the specific flavour on the current packaging. Soya is listed as an allergen in the products tested.

The Organic Crave

The Protein Chips Salt & Pepper tested are a red lentil-based variety.

  • Jumbo lists 23 g of protein per 100 g for this variety and 7 g per 30 g bag.
  • Check the current vegan status and availability. The allergen information listed by Jumbo mentions possible traces of milk and soya.

Lay's

The Naturel variety tested is regular potato crisps for anyone looking for this type of snack.

  • Albert Heijn lists 6 g of protein per 100 g for Lay's Naturel, so you can compare it with protein crisps on the same weight basis.
  • This protein content is lower than that of the AH Proteïne Crisps tested here. Check the current packaging for the vegan status of the flavour you choose.

Pringles

The Original variety tested is regular crisps, not the same type of product as the lentil crisps tested.

  • Albert Heijn lists 6.2 g of protein per 100 g for Pringles Original.
  • The listed ingredients include wheat, and the allergen information mentions possible traces of milk and soya. If you’re choosing vegan, check the current information for the specific variety.

Joybuy products for this topic

Related products coming soon.

Frequently asked questions

When can crisps be labelled ‘high in protein’?

Under the EU conditions in Regulation (EC) No 1924/2006, at least 20% of a product’s energy value must come from protein for this nutrition claim to be used. So the number of grams of protein per 100 g alone isn’t enough to assess the claim. Based on the stated nutritional values, protein provides around 28.1% of the energy in AH Proteïne Crisps Paprika and 25.7% in Sweet Chili.

Do I need protein crisps after exercising?

No, you don’t need protein crisps just because you’ve exercised. The Netherlands Nutrition Centre says most people who exercise don’t need special protein products; what’s right for you depends on your overall diet and training. Choose crisps if you fancy a savoury snack, and compare the nutritional information per serving.

Are crisps made with plant-based ingredients automatically vegan?

No. Check the vegan status for the specific flavour and current packaging. Albert Heijn labels the AH Proteïne Crisps Paprika and Sweet Chili tested as ‘Vegan’. If you’ll only consider another variety once its vegan status has been confirmed, check the packaging or ask the manufacturer to confirm.

Should I check the ingredients and allergens again in store?

Yes, use the current packaging to make your purchase decision. Albert Heijn warns that ingredients, nutritional values and allergen information for the products tested can change. If you have an allergy, also look out for warnings about possible traces; these mean something different from ingredients in the recipe.

How do I compare the salt content of protein crisps?

First compare the salt per 100 g, then check how much is in a serving or bag. Albert Heijn lists 0.88 g of salt per 100 g for AH Proteïne Crisps Paprika and 1.05 g per 100 g for Sweet Chili. This lets you compare the same quantity without confusing a small bag with a larger pack.