For a savoury mid-morning snack, compare the protein per 100 g and per portion, then check the salt, fibre, allergens and pack size. According to Albert Heijn, Body & Fit Smart Protein Chips Original contains 32 g of protein per 100 g, but it contains soya and is listed there as discontinued. AH Proteine Crisps Paprika contains 28 g per 100 g, and anyone with allergies should check the current label. Neither figure alone tells you how much protein you’ll get from the portion you choose.
Who is this comparison for?
People who exercise and want a savoury, protein-rich snack
You want to take something with you for mid-morning and compare how much protein you’ll actually get per portion. Your overall diet still matters on training days, too; a bag of crisps isn’t automatically a post-workout meal.
People comparing plant-based ingredients and fibre
You’re looking for a crisps-style snack made from pulses and checking the fibre content as well as the protein. If you’re choosing a vegan or gluten-free option, check the label and allergen information for the exact variety.
People keeping an eye on salt and portion size
You don’t want to look at protein in isolation from the salt, energy and size of the bag. The Voedingscentrum advises adults to have no more than 6 g of salt a day.
What matters when choosing?
Start with how much you actually want to eat as a mid-morning snack. Nutritional values per 100 g make products easy to compare; the values per portion show what you’ll get from your snack.
| What to consider |
What to check before buying |
Who it matters most to |
| Protein per snack occasion |
Compare the protein per 100 g with the protein per portion and the net weight of the bag. |
If you take a small bag with you on a training day, you’ll want to know how much protein you’ll get from that amount. Protein per snack occasion is the top priority for around 33% of consumers. |
| Energy, fat and fibre |
Check these values alongside the protein, both per 100 g and per portion eaten. |
If you want to consider more than just protein when choosing a morning snack, energy, fat and fibre matter too. Around 27% of consumers give this broader nutritional value the highest priority. |
| Salt |
Check the salt per portion and per 100 g, and consider what else you eat that day. |
With a savoury snack, you’ll want to know how much salt your portion adds to your daily total. Salt is the main consideration for around 20% of consumers. |
| Allergens and availability |
Read the label for the exact flavour and check whether that variety is available to order. |
If ingredients, possible traces or finding your chosen variety are decisive, check those first before comparing protein values. This is the top priority for around 20% of consumers. |
Pitfalls to avoid when choosing
-
Looking only at the protein per 100 g
A small bag won’t provide the same amount of protein as 100 g of the product. The full pack may also contain more than the portion shown on the label.
Decide how much you want to eat, then compare the protein, energy and salt for that amount.
-
Assuming high protein means less salt or energy
The protein claim tells you nothing about the other nutritional values. The Voedingscentrum advises adults to have no more than 6 g of salt a day.
Check the energy, fat, fibre and salt values on the pack for your chosen flavour, too.
-
Checking allergens only after buying
The varieties mentioned differ in their ingredients and possible traces, including soya and milk. A vegan or gluten-free label doesn’t replace the full allergen information.
Before buying, check the current label for the exact variety, especially if a particular ingredient or possible trace matters to you.
-
Assuming an old product listing means it’s still available to buy
Albert Heijn lists the Body & Fit and Upfront varieties mentioned as discontinued, so their nutritional values are, at best, a point of comparison when making your choice.
Check which flavours and pack sizes are available to order just before buying, then compare the label for that variety.
Brands to compare
Albert Heijn
AH Proteine Crisps Paprika is a lentil snack to consider when protein, fibre and ingredients are your priorities.
- Albert Heijn lists 28 g of protein per 100 g for this variety, with a stated portion size of 25 g.
- According to Albert Heijn, the variety is labelled vegan and gluten-free, but the pack mentions possible traces of milk, sesame, soya and lactose. Check the current label.
Body & Fit
Smart Protein Chips Original is a soya-and-potato variety for anyone comparing protein per 100 g and per small bag.
- Albert Heijn lists 32 g of protein per 100 g and 7.4 g per 23 g bag.
- The variety contains soya and lists 2 g of salt per 100 g. Albert Heijn lists it as discontinued, so check which varieties are currently available.
Upfront
Lentil Chips Cheese shows why the amount per bag matters as well as the value per 100 g.
- Albert Heijn lists 16 g of protein per bag for this variety.
- The cheese variety contains milk and lactose and is listed by Albert Heijn as discontinued.
The Organic Crave
Protein Chips Sour Cream & Onion is a lentil variety sold in a 30 g bag.
- Jumbo lists 24 g of protein per 100 g and 7.3 g per 30 g bag.
- The variety contains milk and may contain soya. Check whether the exact flavour is available.
Pringles
Pringles Original is a useful benchmark when comparing standard crisps with higher-protein varieties.
- Pringles lists 6.2 g of protein per 100 g and 1.9 g per 30 g portion for Original.
- Original contains wheat and may contain milk and soya. Check the label for your chosen flavour.
Lay's
Oven Baked Roasted Paprika is a variety of crisps, but a claim about fat content doesn’t tell you how much protein it contains.
- The nutritional information for the exact flavour gives you a basis for comparing it with other crisps.
- If protein per portion is your main priority, don’t choose this variety just because it says Oven Baked; check the label instead.
Snack crisps on Joybuy
These broccoli crisps are an option to consider as a small savoury snack. Before deciding whether they meet your protein priorities, compare the nutritional information on the bag with that of other crisps.
Image unavailable
Broccoli crisps 20 g
If you’re after a small savoury snack, you can compare this 20 g pack with other crisps. Check the current label for the protein and salt per bag, and read the allergen information before you choose.
View on Joybuy
Frequently asked questions
Are higher-protein crisps a post-workout meal?
No. A higher protein content doesn’t make a bag of crisps a post-workout meal in itself. Think of it as a snack and consider the portion you eat and your overall diet. Kenniscentrum Sport en Bewegen treats protein as part of a wider sports nutrition plan.
Should I compare protein per 100 g or per bag?
Use both values: per 100 g lets you compare products on the same basis, while the value per bag or portion you eat shows how much protein you’ll actually get. Check whether the stated portion is the same as the whole pack.
Why should I check the salt content too?
The salt content can vary between the crisps you’re comparing. The Voedingscentrum advises adults to have no more than 6 g of salt a day, so check the salt in your portion and consider the rest of your diet.
Can I rely on a vegan or gluten-free label?
Always check the ingredients and possible traces on the current pack as well as the label. Albert Heijn lists AH Proteine Crisps Paprika as vegan and gluten-free, but also mentions possible traces of milk, sesame, soya and lactose.
Is the word ‘protein’ on the front enough to help me choose?
No. The product name doesn’t tell you how much protein is in your portion or what the other nutritional values are. Compare the nutritional information, ingredients and portion size for the exact flavour.