Who is this choice relevant to?

Anyone who wants something savoury with their sandwich after exercise

If you pick up a sandwich around the time of a workout, you might want a snack with a clear protein amount per portion. The Netherlands Nutrition Centre recommends a proper meal after exercise; crisps are no substitute for a meal.

Lunch buyers comparing nutritional information

You want crisps with your lunch, but you look beyond the wording on the front of the pack. Compare protein, salt, fat, fibre and energy based on the amount you’re going to eat.

Buyers who check ingredients and allergens

A lentil or soya base may be relevant to your choice. Check the ingredients, dietary information and allergen warnings on the current packaging for each flavour.

What should you look for when choosing?

Start with your sandwich and how many crisps you want to have with it. Then compare the nutritional information per portion: figures per 100 g don’t automatically tell you what a bag adds to your lunch.

What to consider What to check when buying Who should pay particular attention?
Protein at lunchtime Compare the grams of protein per portion you’ll eat with the rest of your lunch. If I’m picking up a sandwich after exercise, I want to know how much protein the snack adds to my lunch. Around 38% of consumers prioritise the protein content.
Other nutritional values Check salt, fat, fibre and energy per portion, not just the protein content. I want crisps with my sandwich, but I also want to see what else is in that portion. For around 23% of consumers, this broader nutritional information is their main concern.
Portion size and convenience Check the bag size, the stated portion and the number of portions per pack. When I’m out and about, I want to be able to choose an amount that suits my lunch. Around 23% of consumers give portion size and convenience top priority.
Ingredients and allergens Read the current ingredients list and allergen information; check dietary claims for each variety. If I eat a plant-based diet or need to avoid an allergen, the packaging tells me whether this particular flavour is suitable for me. For around 16% of consumers, suitability is the main consideration.

Common mistakes

  • Assuming a protein claim means the crisps can replace lunch

    A bag of crisps tells you little about what your sandwich and the rest of your meal provide. The Netherlands Nutrition Centre recommends a proper meal after exercise.

    Think of the crisps as an addition and look at your whole lunch rather than judging one snack on its own.

  • Comparing figures per 100 g only

    An individual bag and a larger pack containing several portions won’t necessarily provide the same amounts of protein, salt and energy when eaten.

    Compare the nutritional information for the portion you want to eat and check how many portions the pack contains.

  • Assuming less fat means more protein

    These are different product characteristics. Lay’s describes Oven Baked as crisps with less fat than regular potato crisps, not as a high-protein variety.

    Check the protein and other nutritional values separately when comparing oven-baked crisps with high-protein crisps.

  • Overlooking allergen information

    A plant-based base or dietary claim doesn’t rule out warnings about other ingredients. These warnings vary by product and flavour.

    Before buying, read the current packaging, including information about ingredients the product may contain.

Brands to compare

Compare specific varieties rather than whole brands: the base, portion size and allergen information can vary. A brand featured here isn’t necessarily available from Joybuy.

Albert Heijn

AH Proteïne crisps paprika is a lentil snack in a 70 g bag, with three stated portions.

  • Albert Heijn states that this variety contains 28 g of protein and 13 g of fibre per 100 g; the label describes it as vegan and gluten-free.
  • The packaging says the product may contain milk, sesame, soya and lactose. If you have an allergy, always check the current packaging.

Body & Fit

Smart Protein Chips Original is a soya- and potato-based snack in an individual bag.

  • Albert Heijn states that this variety contains 7.4 g of protein per 23 g bag.
  • This variety contains soya and may contain traces of gluten. Also check whether your chosen retailer currently stocks it.

The Organic Crave

Protein Chips Paprika & Onion is a lentil-based snack in a 30 g bag.

  • Jumbo states that this bag contains 7.1 g of protein and 0.57 g of salt.
  • The product information says that this variety may contain traces of soya and milk.

We Care

Paprika Flavour Chips is a soya- and potato-based snack in a 25 g bag.

  • Jumbo states that each bag contains 5.8 g of protein, 2.2 g of fibre and 0.62 g of salt.
  • This variety contains soya; check whether the ingredients and nutritional information on the pack you’re offered suit your needs.

Lay's

Oven Baked is a standard crisp variety for anyone comparing fat content, not a high-protein snack specifically.

  • According to Lay's, Oven Baked contains 50% less fat than regular potato crisps.
  • That fat comparison says nothing about the protein in a portion. Check the nutritional information for the variety you choose.

Joybuy products

More related products coming soon.

Frequently asked questions

Can high-protein crisps replace my lunch after exercise?

No, don’t treat them as a replacement for a full lunch. The Netherlands Nutrition Centre recommends a proper meal after exercise. So if you’re having a sandwich, consider the meal as a whole and treat crisps as an addition at most.

How do I compare the protein in different bags?

Compare the amount of protein in the portion you actually eat. Albert Heijn states that Body & Fit Smart Protein Chips Original contains 7.4 g per 23 g bag; Jumbo states that The Organic Crave Protein Chips Paprika & Onion contains 7.1 g per 30 g bag. Also consider the rest of your lunch.

Does ‘high protein’ mean crisps are always a good fit with my lunch?

No, a protein claim doesn’t answer every question about a portion of crisps. Depending on what matters for your lunch, also check the salt, fat, fibre, energy, ingredients and portion size on the packaging.

Are plant-based protein crisps free from allergens?

Not necessarily. AH Proteïne crisps paprika is labelled vegan and gluten-free, but the packaging says the product may contain milk, sesame, soya and lactose. Check the current ingredients list and allergen warnings for every variety.

How should I store an opened bag?

Follow the storage instructions on the specific pack. Albert Heijn recommends storing AH Proteïne crisps paprika in a sealed container once opened. Also check the best-before date and any other instructions on your bag.