Who might find this choice relevant?

People who want a savoury snack after a workout

After an intense or long workout, you’ll want to know how a snack fits in with the rest of what you eat. Think of crisps as a snack, not a full meal.

Partygoers who want to take protein into account

You’re looking for crisps for New Year’s Eve and want to check the portion size and nutritional information as well as the protein content.

Shoppers checking ingredients and allergens

The ingredients list helps you decide whether a flavour is right for you. For example, Van Dijk Groothandel lists soya protein in Body&Fit Smart Protein Chips Paprika; check the packaging of the variant you buy.

What should you look for when choosing?

First decide whether you’re mainly looking for a party snack or want to take the protein in your meals and snacks into account. Then read the label for the portion you’ve chosen.

What to consider What to check when buying Who it matters to
Protein after exercise Check how much protein the portion contains and take into account what else you eat that day. After an intense workout, I want to know how a savoury snack contributes to my meals. For around 42% of consumers, this consideration around recovery comes first.
Crisps for the party Compare protein, energy, fat and salt per 100 g and for the portion you plan to serve. For the party table, I’m looking for crisps that let me take protein into account without overlooking the rest of the nutritional information. This is the main reason for choosing them for around 33% of consumers.
Ingredients and allergens Read the ingredients list and allergen information on the packaging of the flavour you’ve chosen. If an ingredient isn’t right for me, I want to know before I put a bag on the table. Checking the label is the deciding factor for around 25% of consumers.

Common mistakes

  • Treating high-protein crisps as a full meal

    The amount of protein in a bag doesn’t tell you what you’re getting from your other meals and snacks. This distinction matters particularly after intense or prolonged exercise.

    Check the amount per portion and treat crisps as a snack when making your choice.

  • Comparing only the protein content

    A protein claim on its own tells you nothing about the amount of energy, fat or salt in the portion you eat.

    Compare the nutritional information for each product per 100 g and for the portion you plan to have.

  • Treating the online ingredients list as the definitive label

    Albert Heijn says that ingredients, nutritional values and allergen information can change. And information for one flavour doesn’t necessarily apply to other variants.

    When you buy, read the packaging for the exact flavour you’ve chosen, including the allergen information.

Brands to consider

Albert Heijn

On its Dutch product pages, Albert Heijn lists products including AH Proteïne Crisps Paprika, Body&Fit Smart Protein Chips Paprika and The Organic Crave Cheese Protein Chips.

  • You can use these specific variants as a starting point for comparing packaging and nutritional information.
  • Albert Heijn recommends checking the packaging, as ingredients, nutritional values and allergen information can change.

Body&Fit

Body&Fit lists at least 6,7 g of protein per bag for Smart Protein Chips. Check which flavour and portion size this information applies to.

  • The information per bag makes it easier to compare the protein content with the portion you’ve chosen.
  • Van Dijk Groothandel lists soya protein as an ingredient in the paprika variant; check the packaging you buy for allergen information.

The Organic Crave

Albert Heijn lists The Organic Crave Cheese Protein Chips on a Dutch product page.

  • The Cheese variant gives you a specific product to assess by its label and portion size.
  • Check the nutritional information and ingredients on the packaging you’ve chosen before comparing this variant with other crisps.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Are crisps with a protein claim also a full meal after exercise?

No, the claim doesn’t mean that crisps are a full meal. If you want to keep an eye on what you eat after intense or prolonged exercise, check how much protein the portion contains and consider what else you eat.

Do I need high-protein crisps after recreational exercise?

No, recreational exercise isn’t in itself a reason to choose high-protein crisps. Think of them as a snack within your usual diet, not as something you need after every workout.

How do I compare high-protein crisps with regular crisps?

Compare the same amount of each product and look beyond protein alone. Voedingscentrum lists 2,5 g of protein, 13,1 g of fat, 0,53 g of salt and 215 kcal for an average 40 g bowl of regular crisps; use the values on the packaging for the high-protein variant you’ve chosen.

What should I look for if I want to avoid soya?

Read the ingredients and allergen information for the specific flavour on the packaging. Van Dijk Groothandel lists soya protein in Body&Fit Smart Protein Chips Paprika; don’t assume this information applies to other flavours or brands without checking their labels.

What does the ‘high protein’ claim on crisps mean?

For a product to carry the EU ‘high protein’ claim, at least 20% of its energy value must come from protein, according to Regulation (EC) No 1924/2006. This criterion on its own tells you nothing about the amount of fat, salt or energy per portion.