Who is this choice relevant to?

People who exercise and want a savoury snack to take with them

You’re looking for something crunchy to eat on the go after exercise and want to know how much protein there is in a whole bag. A snack can be convenient, but according to the Netherlands Nutrition Centre, most people who exercise don’t need a special protein product if they eat a healthy, varied diet.

Christmas market visitors comparing nutritional values

You want to take an unopened bag with you and compare energy, fat, salt and portion size as well as protein. The values per 100 g and the amount in the bag answer different questions.

Shoppers who need to check ingredients and allergens

You’re choosing based on the ingredients in a particular flavour. For example, Body & Fit says Smart Protein Chips contains soya, while Albert Heijn lists possible traces of milk, sesame and soya, among other things, for AH Proteïne Crisps Paprika.

What should you look for when choosing?

If extra protein isn’t your main aim, regular potato crisps may be closer to the flavour you’re looking for. If you do want to compare protein, check the specific variety: a lentil base alone doesn’t tell you how much protein is in a bag.

What to considerWhat to checkWho it matters to
Protein per bag Compare the protein per 100 g and per bag for the same variety. After exercise, I want to take a savoury snack with me and know how much protein I’ll get from the whole bag. For around 37% of consumers, protein is the deciding factor.
Fat and energy Check the fat and energy per 100 g, then look at the bag size. I don’t want to base my choice on the word ‘protein’ alone; I also want to compare the nutritional values with regular crisps. This is the main consideration for around 27% of consumers.
Ingredients and allergens Check the ingredients and allergen information for the exact flavour you’ve chosen. If I need to avoid certain ingredients or want to eat a plant-based diet, my chosen variety needs to suit me. This is the top priority for around 18% of consumers.
Bag size and portion Check the contents of the bag and the stated portion size. I want a bag that’s easy to take with me and to know in advance whether the size is right for snacking alone or sharing. This matters most to around 18% of consumers.

Common mistakes

  • Thinking a protein product is an essential post-exercise snack

    According to the Netherlands Nutrition Centre, most people who exercise don’t need special protein products if they eat a healthy, varied diet. So crisps aren’t automatically a must-have after exercise.

    First decide whether you want a savoury snack to take with you. Then compare the protein per bag with what you usually eat.

  • Focusing only on the protein content

    Salt content varies between varieties: Body & Fit lists 2 g per 100 g for Smart Protein Chips, while Albert Heijn lists 0.88 g per 100 g for AH Proteïne Crisps Paprika.

    Check the protein and salt side by side in the nutrition table for the flavour you want to buy.

  • Assuming a small bag means fewer calories

    The nutritional value per 100 g doesn’t tell you how much you’ll consume if you eat the whole bag. To work that out, you also need to know the contents or stated portion size.

    Compare products using the same measure, then check how much is actually in the pack.

  • Relying on a product name to identify allergens

    A label referring to an ingredient or dietary preference doesn’t replace the allergen information for a specific variety. Ingredients can also vary by flavour.

    Before buying, read the current packaging, including any statement about possible traces.

Brands and product ranges compared

AH

AH Proteïne Crisps Paprika is a lentil snack in a 70 g pack.

  • For this variety, Albert Heijn lists 28 g of protein, 13 g of fibre, 9.3 g of fat and 0.88 g of salt per 100 g.
  • Albert Heijn describes this variety as vegan and gluten-free, but also lists possible traces of milk, sesame seeds, soya and lactose. Check the packaging if this is relevant to you.

Body & Fit

Smart Protein Chips are sold in a small bag and made with ingredients including soya and potato.

  • Body & Fit lists 32 g of protein and 9.1 g of fat per 100 g. According to the product information, a 23 g bag contains 7.4 g of protein.
  • This variety contains soya, may contain gluten and has 2 g of salt per 100 g.

The Organic Crave

The Organic Crave makes lentil-based protein crisps, including Cheese and Salt & Pepper in 30 g packs.

  • Albert Heijn lists 26 g of protein per 100 g for Cheese; Jumbo lists 23 g per 100 g for Salt & Pepper.
  • The same product information lists 1.9 g and 1.8 g of salt per 100 g respectively. Also check whether your preferred flavour is currently available.

BioToday

BioToday Linzenchips Rozemarijn is a lentil-based option for anyone who cares about the snack’s main ingredient but isn’t choosing solely on the basis of the highest protein content.

  • Jumbo lists 12 g of protein per 100 g for this variety.
  • Jumbo also lists 1.7 g of salt per 100 g. Check current availability if this is the variety you’re looking for.

Lay's

Lay's Naturel offers a point of comparison if you want to compare regular potato crisps with higher-protein crisps.

  • For the variety reviewed, Jumbo lists 6 g of protein, 30 g of fat and 1.1 g of salt per 100 g.
  • Don’t choose this variety expecting it to provide the same amount of protein as the specific protein crisps mentioned above.

Products on Joybuy

Related products coming soon.

Frequently asked questions

Do you always need high-protein crisps after exercise?

No, a special protein product isn’t necessary for everyone who exercises. According to the Netherlands Nutrition Centre, most people who exercise don’t need special protein shakes or bars if they eat a healthy, varied diet. So think of crisps as a snack within the context of your overall diet, not as essential post-exercise fuel.

Does the ‘high protein’ label tell you anything about salt or energy?

No, the label doesn’t tell you how much salt or energy the snack you’ve chosen contains. Compare these values separately per 100 g, and check the bag size too to see how much you’ll be eating.

What should you look for if you have a soya, milk or gluten allergy?

Before buying, read the current ingredients and allergen information for the specific flavour. Body & Fit lists soya and the possible presence of gluten for Smart Protein Chips; for AH Proteïne Crisps Paprika, Albert Heijn lists possible traces of milk and soya, among other things.

How can you take a bag of crisps to the Christmas market?

It’s best to take an unopened bag and choose a size that suits you, whether you’re snacking alone or sharing. Check the storage instructions on the packaging; Albert Heijn recommends keeping AH Proteïne Crisps in a sealed container after opening.