If protein is your main reason for buying crisps for a birthday party, compare protein crisps by their protein content per 100 g and per bag. Albert Heijn lists 28 g of protein per 100 g for AH Proteïne crisps paprika, compared with 6 g for Lay's Naturel and 6.2 g for Pringles Original. Also check the bag size, your guests’ dietary requirements and the latest allergen information on the packaging.
Who is this choice relevant to?
Sporty people looking for a savoury snack
You want to choose something savoury around your workout, so you compare the listed protein content with that of regular crisps. Check the amount per bag too: a figure per 100 g doesn’t tell you how much protein you’ll get from one pack.
Hosts catering for guests with different dietary requirements
You’re looking for crisps to share while keeping vegan preferences and allergies in mind. The protein crisps mentioned vary in their ingredients and allergen warnings, including for soya, milk, gluten and sesame.
Shoppers weighing up quantity and availability
You want to know how much is in a bag and whether your chosen product will be available while you’re getting ready for the party. A small individual pack calls for different planning from a bag intended for several servings.
What should you look for when choosing?
Before the birthday party, decide what matters most: protein content, suitability for your guests or having enough crisps to share.
| What to consider |
What to check |
Who it matters to |
| Protein content |
Compare the protein per 100 g and per whole bag on the nutrition information. The number of grams of protein alone isn’t enough to determine whether the ‘high-protein’ claim is permitted. |
If I want a savoury snack around a workout, I need to know how much protein is in the bag, not just what it says per 100 g. An estimated 50% of consumers put protein content first. |
| Dietary requirements and allergens |
Read the ingredients and allergen warnings on the latest packaging; also look out for ‘may contain’ statements. |
If I’m putting crisps out for guests with different dietary requirements, my choice needs to suit their known preferences and allergies. An estimated 30% of consumers prioritise this suitability. |
| Sharing and availability |
Check the bag weight, the number of servings listed and availability before deciding how much to buy for the party. |
I want enough crisps for several guests, and I don’t want to rely on a pack I can’t buy. An estimated 20% of consumers consider sharing and availability the most important factors. |
Common mistakes
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Assuming less fat means more protein
Albert Heijn says Lay's Oven Baked Naturel contains 50% less fat than regular potato crisps, but it also lists 5.1 g of protein per 100 g. The lower-fat claim on its own says nothing about whether the crisps are higher in protein.
If protein is your priority, compare the protein per 100 g and per bag first. Assess fat separately using the nutrition information.
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Assuming a protein or vegan label means a product is allergen-free
The varieties mentioned have different allergen information: Body & Fit contains soya, AH Proteïne crisps paprika may contain milk, sesame, soya and lactose, and The Organic Crave contains milk.
Check the latest packaging before serving and keep it available for guests who want to read the ingredients or warnings.
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Planning to share an individual pack
The Body & Fit pack mentioned contains 23 g; AH Proteïne crisps paprika comes in a 70 g bag labelled as three servings. One small pack is therefore a very different amount to put out on the table.
Decide how many grams you want to offer your guests and check how many packs you’ll need.
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Trusting a product page without checking availability
Albert Heijn’s product page lists Body & Fit Smart Protein Chips Original as no longer in its range. Jumbo’s page says The Organic Crave Protein Chips Sour Cream & Onion is no longer in its online range.
Check availability shortly before buying, and only choose a replacement after checking its nutrition information and allergen label.
Brands as a guide
Albert Heijn
The AH Proteïne crisps paprika reviewed here is a lentil snack in a 70 g bag, listed as three servings.
- Albert Heijn lists 28 g of protein and 13 g of fibre per 100 g; the product is labelled vegan and gluten-free.
- The packaging also says the product may contain milk, sesame, soya and lactose. Read this warning alongside the dietary suitability labels.
Body & Fit
Smart Protein Chips Original is a savoury soya- and potato-based snack in a 23 g pack.
- The product information at Albert Heijn lists 32 g of protein per 100 g and 7.4 g per pack.
- This variety contains soya, may contain gluten and is listed as no longer in the range on the product page.
The Organic Crave
The Protein Chips Sour Cream & Onion reviewed here is an organic lentil variety in a 30 g pack.
- The product information lists 24 g of protein per 100 g and 7.3 g per pack.
- According to Jumbo, this variety contains milk, may contain soya and is no longer in its online range.
Lay's
The Naturel and Oven Baked Naturel varieties mentioned are included as examples of regular crisps, not as proven high-protein options.
- Albert Heijn lists 6 g of protein per 100 g for Lay's Naturel.
- Oven Baked Naturel is listed as containing 5.1 g of protein per 100 g. So the ‘lower fat’ label answers a different question from how much protein the crisps contain.
Pringles
Pringles Original is a regular crisp in a resealable tube. You can compare it with protein crisps by looking at the packaging and nutrition information.
- The tube is resealable; Albert Heijn lists 6.2 g of protein per 100 g for this variety.
- Pringles Original contains wheat and gluten; milk and soya may also be present. The resealable packaging doesn’t change the protein content.
Related products at Joybuy
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Frequently asked questions
When can crisps be labelled ‘high in protein’?
Under the EU rules on nutrition claims published by EUR-Lex, ‘high in protein’ may be used if at least 20% of a food’s energy value comes from protein. The number of grams of protein per 100 g alone is therefore not enough to assess this claim; check the stated energy value too.
Are Lay's Naturel and Pringles Original high-protein alternatives?
Their listed protein content doesn’t automatically make them high-protein alternatives. Albert Heijn lists 6 g of protein per 100 g for Lay's Naturel and 6.2 g for Pringles Original. Assess any ‘high in protein’ claim separately by checking the proportion of energy that comes from protein.
Which allergens should I check in protein crisps for guests?
Check the ingredients and warnings on the latest packaging for every variety you choose. The Body & Fit variety mentioned contains soya and may contain gluten; AH Proteïne crisps paprika may contain milk, sesame, soya and lactose; and the The Organic Crave variety mentioned contains milk and may contain soya.
How should I store an opened bag of protein crisps?
Follow the storage instructions on the packaging and seal the pack securely after opening. For AH Proteïne crisps paprika, the product information recommends storing the contents in a sealed container after opening.