If fibre comes first
You want a muesli with a verifiably high fibre content for weekdays. So check the nutritional information per 100 g rather than relying only on words such as ‘wholegrain’ on the front of the pack.
Which muesli might suit you?
If you want a quick, crunchy breakfast
You’re looking for crunchy muesli to have with milk, yoghurt or quark. As well as the texture, you want to know how much sugar your chosen option contains and what counts as a portion.
If you want to compare protein too
You’re looking for a breakfast cereal where both fibre and protein matter in your choice. Ingredients and allergens are important too, especially if you’re considering an option with grains or nuts.
What should you look for when choosing?
Start by comparing fibre per 100 g. Then decide which texture you prefer and check the sugars, ingredients and portion size of the options that remain.
| What to consider | What should you check? | Who is this important for? |
|---|---|---|
| Fibre content | Check the amount of fibre per 100 g; ‘wholegrain’ on the pack is no substitute for the nutritional information table. | I want to choose weekday muesli based on its fibre content before letting taste make the decision. Around 50% of consumers put this check first. |
| Texture and sugars | For crunchy options, compare total and added sugars per 100 g, and check the portion size. | For a quick breakfast, I mainly want a crunchy bowl without losing sight of the sugars. This combination is the main concern for around 30% of consumers. |
| Protein and ingredients | Check the protein content per 100 g and read the ingredients and allergen information for the option you’ve chosen. | If I’m looking for protein as well as fibre, I want to know which grains and any nuts are in my choice. Around 20% of consumers prioritise this combination of factors. |
Common mistakes
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Assuming ‘high fibre’ means ‘no added sugars’
Albert Heijn lists 6.6 g of fibre and 9 g of added sugars per 100 g for AH Biologisch Krokante muesli naturel. One characteristic doesn’t tell you what the label says about the other.
When comparing products, look at the fibre, total sugars and information about added sugars side by side.
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Looking only at your muesli when considering your fibre intake
Choosing a high-fibre breakfast doesn’t show how much fibre you get throughout the rest of the day. The Voedingscentrum lists a range of plant-based foods as sources of fibre.
Think of muesli as part of what you usually eat, not as a replacement for other foods.
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Assuming another option has the same allergens
A crunchy option with nuts and a high-protein option may contain different ingredients and have different allergen information. Even within the same product range, the specific option you choose matters.
If you have an allergy or intolerance, check the current ingredients and allergen information on the exact pack you’re buying.
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Treating muesli, granola and breakfast cereal as the same thing
These product names don’t automatically mean the products have the same ingredients. For example, in the ALDI range reviewed, Brinta is listed as a wholegrain breakfast cereal, not as muesli.
First choose the type of breakfast cereal you want, then compare the nutritional information for the individual products.
Brands and supermarket own-label options to consider
Albert Heijn
AH’s own-label range is worth considering if you want to compare a crunchy wholegrain muesli with stated portion and nutritional information.
- According to Albert Heijn, AH Biologisch Krokante muesli naturel contains 6.6 g of fibre per 100 g, with a recommended portion of 40 g.
- The same option contains 9 g of added sugars per 100 g; don’t assume these figures apply to other AH options.
Jumbo
Jumbo’s own-label range includes plain muesli as well as options with fruit, seeds or nuts.
- The range shown by Jumbo includes different pack sizes, including 1 kg options.
- Check the nutritional information and allergens on the individual pack of your chosen option.
Golden Bridge (ALDI)
Golden Bridge is an ALDI brand with options including wholegrain muesli made with oat flakes, wheat flakes and raisins.
- ALDI describes its wholegrain muesli as high in fibre.
- Check the fibre content on the pack if you want to compare the option using an exact figure.
Quaker Cruesli
The Cruesli range reviewed includes options with nuts and a Protein option with stated nutritional values.
- Quaker lists 22 g of fibre and 22 g of protein per 100 g for Cruesli Protein Mango & Passion Fruit.
- Quaker Cruesli 4 Nuts contains 10 g of fibre and 12 g of sugars per 100 g. Compare each option separately and check the allergen information if you’re considering one with nuts.
Lidl
Lidl’s Dutch range includes options such as fruit muesli and crunchy muesli.
- Lidl states that some of the options shown are available in store only.
- If fibre or sugars will influence your choice, check the nutritional information on the specific pack in store.
Brinta
Brinta is an alternative if you’d rather have wholegrain breakfast cereal than muesli.
- The ALDI range reviewed lists Brinta as a wholegrain breakfast cereal.
- Don’t treat Brinta as a muesli option included in this review; if you’re switching categories, compare the nutritional information for the specific product.
Muesli to compare on Joybuy
This selection includes crunchy Cruesli options, muesli with nuts and seeds, and a crunchy option with Protein in the name. Compare your chosen flavour and pack with the current nutritional and allergen information.
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Quaker Cruesli Choco Zero Sugar, 400 g
A crunchy, chocolate-flavoured option for a weekday breakfast. Check the current pack for nutritional information and details of oats, wheat, milk and possible nuts. Work out the figures per 100 g based on your own portion.
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Quaker Cruesli Zero Sugar Added Strawberry & Peach, 400 g
A crunchy fruit option for anyone who likes muesli with milk or yoghurt. Compare the nutritional information per 100 g and check the pack for oats, wheat and possible milk or nuts. When comparing portions, use the amount you’d actually have.
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon, 400 g
A crunchy option with apple, pecan and cinnamon. Pecans are an important difference from the fruit option above, so check the current pack for full allergen information and compare the nutritional values per 100 g.
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Bio+ B+ Muesli Nuts and Seeds, 450 g
For anyone looking for muesli with nuts and seeds rather than a crunchy Cruesli option. If you have an allergy, check the current pack carefully: the available ingredients information lists wheat flakes, but the accompanying allergen information differs. Compare the sugars and fibre per 100 g on the pack.
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Holie's Crunchy Muesli Protein Nuts, 6 × 400 g
An option for anyone considering crunchy muesli with nuts in a pack of 6 × 400 g. Check the nutritional information on the current pack before comparing fibre, protein or sugars with other options: the available tables for this product show different values. Check the allergen information for oats, wheat and nuts too.
Frequently asked questions
When can muesli be labelled ‘high fibre’?
Under EU Regulation (EC) No 1924/2006, the nutrition claim ‘high fibre’ requires at least 6 g of fibre per 100 g or 3 g of fibre per 100 kcal. So check the nutritional information table for your chosen muesli: ‘wholegrain’ alone doesn’t tell you whether it meets this threshold.
Does ‘high fibre’ also tell you how much sugar it contains?
No. Fibre content and sugar content are separate characteristics. Albert Heijn lists 6.6 g of fibre and 9 g of added sugars per 100 g for AH Biologisch Krokante muesli naturel. Compare both figures for the option you’re thinking of buying.
What should I check if I have an allergy to grains or nuts?
Check the current ingredients and allergen information for the exact option. The European Commission sets out the rules for allergen labelling; the ingredients and warnings that matter to you will vary by product. If you have an allergy, don’t rely on the product range name.
How do I compare a portion of crunchy muesli?
Start with the nutritional information per 100 g, then consider how much you actually put in your bowl. Albert Heijn recommends a 40 g portion of AH Biologisch Krokante muesli naturel; don’t automatically use that amount for other options or as the size of your own portion.