Fibre is your top priority
You mainly compare fibre per 100 g and are open to crunchy muesli, provided the other ingredients and nutritional values suit your breakfast too.
Who are these options for?
Looking for a simple wholegrain base
You want to combine plain muesli with, for example, yoghurt, milk or quark. Crunch and extra ingredients matter less to you than a simple recipe.
You enjoy crunchy muesli with nuts
You like a bit of crunch and nuts with your Sunday breakfast, and compare the nutritional values per 100 g. If you have an allergy, check the latest allergen information.
What should you look for when choosing?
Start by comparing the nutritional information per 100 g, then check the ingredients and choose a texture you enjoy.
| What to consider | What to check | Who is this most important to? |
|---|---|---|
| Fibre content | Compare the fibre per 100 g in the nutrition table. | If I mainly want plenty of fibre in my Sunday breakfast, I need to compare products using the same quantity. Fibre content would be the top priority for around 36% of consumers. |
| Simple base and sugars | Check the ingredients and total sugars; separately check whether added sugars are listed. | I’m looking for a plain base I can combine with other foods myself, and want to understand exactly what a statement about added sugars means. Around 29% of consumers would prioritise this preference for a simple base. |
| Crunch and nuts | As well as fibre, compare fats and energy per 100 g; read the ingredients and allergen information. | For a special Sunday breakfast, I’d rather choose a crunchy option with nuts or extra protein than plain muesli. Taste and texture would be the deciding factors for around 21% of consumers. |
| Availability | Check your shop’s range and the pack size of the option you choose. | I want to be able to buy muesli at the shop where I usually pick up my breakfast. Availability would matter most to around 14% of consumers. |
Common mistakes
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Choosing based only on ‘no added sugars’
This statement doesn’t tell you how much fibre, fat or energy a muesli contains. For example, Quaker Netherlands lists 17 g of fat and 408 kcal per 100 g for Cruesli Zero Sugar Added Naturel.
Compare the full nutritional information per 100 g, then consider how much you actually put in your bowl.
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Treating crunchy nut muesli as the same as plain muesli
According to Jumbo, Muesli Vier Noten contains 446 kcal and 18.3 g of fat per 100 g, compared with 348 kcal and 4.1 g of fat for Jumbo Muesli Naturel. So choosing nuts and crunch is different from choosing this plain option.
For the options you’re considering, compare fibre, energy, fats and ingredients too.
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Checking allergens only after you’ve bought it
The ingredients vary between muesli products: the options discussed here may contain, among other things, cereals containing gluten or nuts. If you have a relevant allergy, make your choice based on the current packaging.
Read the ingredients list and allergen information again before buying, even if you’ve bought the product before.
Brands to consider
Quaker Cruesli
Quaker offers crunchy cruesli options for people mainly looking for fibre, or who also want to compare protein content.
- Quaker Netherlands states that Cruesli Zero Sugar Added Naturel contains 26 g of fibre per 100 g; for Protein Coconut & Vanilla flavour, the brand lists 22 g of fibre and 22 g of protein per 100 g.
- Ingredients vary between options. Check the ingredients and allergen information as well as the nutritional values.
Albert Heijn
AH Volkoren muesli naturel is a plain wholegrain option for anyone looking for a simple breakfast base.
- Albert Heijn lists 9.5 g of fibre per 100 g for this option.
- When buying, check the latest ingredients and allergen information for this option.
Jumbo
At Jumbo, you can compare plain muesli with a crunchy option containing nuts.
- Jumbo lists 9.5 g of fibre per 100 g for Muesli Naturel and 12.4 g per 100 g for Muesli Vier Noten.
- According to Jumbo, the Vier Noten option also contains more fat and energy per 100 g than Muesli Naturel. Check the packaging if you have an allergy.
Golden Bridge (ALDI)
ALDI includes Golden Bridge Volkoren muesli in its breakfast cereal range.
- This wholegrain muesli is worth considering if you shop at ALDI.
- If fibre content is the deciding factor, let the nutritional information on the packaging guide your choice.
Muesli and cruesli at Joybuy
These products suit two kinds of Sunday breakfast: crunchy cruesli or muesli with nuts and seeds. Compare the latest nutritional information and allergen details on the packaging for each option.
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Quaker Zs Cruesli Natural 400 g
A natural cruesli to consider if you’re looking for a crunchy option for Sunday breakfast. The pack contains 400 g. If you have an allergy, check the current label for oats, wheat and possible traces of milk or nuts.
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon 400 g
A cruesli option for anyone who enjoys apple, pecan and cinnamon at breakfast. The pack contains 400 g. Check the latest ingredients and allergen information, especially if nuts or cereals containing gluten are relevant to you.
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Bio+ B+ Muesli Nuts and Seeds 450 g
A muesli to consider if you’d like nuts and seeds in your Sunday breakfast. The pack contains 450 g. Read the latest allergen information before buying, and check the ingredients too if added sugars are important to your choice.
Frequently asked questions
When can muesli be called ‘high fibre’?
Under European Union Regulation (EC) No 1924/2006, the ‘high fibre’ nutrition claim requires at least 6 g of fibre per 100 g or 3 g per 100 kcal. The claim alone doesn’t tell you anything about the other nutritional values, so compare the rest of the nutritional information too.
Does muesli with no added sugars automatically contain the most fibre?
No. A statement about added sugars doesn’t determine the fibre content. Quaker Netherlands lists 26 g of fibre per 100 g for Cruesli Zero Sugar Added Naturel, but compare the fibre, total sugars and fats per 100 g for each option individually.
What should I look for if nuts or gluten are a problem for me?
Before buying, read the ingredients list and allergen information on the current packaging. Muesli options can vary in their grains and nuts, so don’t assume another option from the same brand has the same ingredients.
How should I store muesli once it’s opened?
Follow the storage instructions on the packaging and seal it properly after use. Albert Heijn and Jumbo recommend storing the plain muesli options discussed here in a cool, dry place.