Shoppers looking for a simple wholegrain base
You want to pair muesli with something like yoghurt, milk or fruit, and prefer to choose which ingredients to add yourself.
Who is this choice relevant to?
Shoppers comparing fibre and sugar content
You’re considering fruit muesli or a crunchy variety and comparing the nutrition information per 100 g before choosing a pack.
Online shoppers who consider pack size and delivery
You’re ordering muesli with your groceries and want to know which pack size you’re choosing and whether the product is available to order for your postcode.
What should you look for when choosing?
First, compare the nutrition information on the same 100 g basis. Then choose the ingredients and pack size that suit your breakfast and the way you shop.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fibre | Compare the grams of fibre per 100 g, then consider your usual portion size. | If I’m choosing mainly for fibre, I want to be able to compare products using the same nutritional basis. Around 42% of consumers prioritise fibre content. |
| Ingredients | Check the sugar content per 100 g, the ingredients list and the allergens; don’t confuse total sugars with added sugar. | When choosing fruit or crunchy muesli, I want to know what else is in it besides grains before I order. For around 33% of consumers, the ingredients are the main consideration. |
| Ordering online | Check the pack size, current availability and delivery or collection options for your postcode. | I want to have my chosen pack delivered or collect it with my groceries. For around 25% of consumers, being able to order the product is the main consideration. |
Common mistakes
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Taking ‘high-fibre’ as a complete verdict on the muesli
The claim refers to fibre content, not the amount of sugar, the allergens or how a portion fits into your breakfast.
As well as the fibre content, check the rest of the nutrition information and the ingredients list on the pack.
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Confusing total sugars with added sugar
According to Jumbo, Jumbo Muesli Fruit contains 19,4 g of sugars per 100 g. Albert Heijn lists AH Volkoren muesli naturel as containing 0 g of added sugar per 100 g. These figures describe different things and are not directly comparable.
Check both the total sugar content in the nutrition table and the ingredients in the variety you choose.
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Treating crunchy Cruesli as the same kind of base as plain muesli
According to the product information at Albert Heijn, the Quaker Cruesli Protein Salted Caramel & Brownie variety reviewed here contains chocolate and caramel ingredients, among other things. Its ingredients are different from those of a simple wholegrain mix.
Choose according to the ingredients and texture you want, and compare the nutrition information per 100 g.
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Assuming an online product listing confirms delivery
Whether you can have a pack delivered depends on the current ordering options for your address.
When you check out with your groceries, confirm availability and the delivery or collection options for your postcode.
Brands to consider
Albert Heijn
AH Volkoren muesli naturel is a wholegrain variety for anyone who wants to add their own ingredients to breakfast.
- Albert Heijn lists this variety as containing 9,5 g of fibre per 100 g, with no added sugar.
- Check the ingredients and allergens on the pack again, as product information can change.
Jumbo
Jumbo has several types of muesli; Muesli Fruit is the fruit variety discussed here.
- Jumbo lists Muesli Fruit as containing 10,0 g of fibre per 100 g.
- The same variety contains 19,4 g of sugars per 100 g; also check current availability to order.
Quaker Cruesli
The Protein Salted Caramel & Brownie variety reviewed here is crunchy, not a plain muesli mix.
- The product information at Albert Heijn lists this specific variety as containing 20 g of fibre and 21 g of protein per 100 g.
- Also check the rest of the nutrition information, the ingredients and the allergens; these figures do not necessarily apply to other Cruesli varieties.
Golden Bridge
ALDI lists a 1 kg pack of crunchy muesli from Golden Bridge.
- The larger pack may be worth considering if you’re choosing based on pack size.
- Check the nutrition information for the specific variety and see which ordering options are available to you.
Brinta
Brinta Volkoren graanontbijt is an alternative grain-based breakfast, not a ready-made muesli mix.
- Albert Heijn lists this product as containing 10 g of fibre per 100 g.
- Its preparation and ingredients differ from muesli; choose it only if you’re also considering a grain porridge.
Crunchy muesli on Joybuy
These products are crunchy muesli varieties. If you’re looking for a simple plain wholegrain base, compare the nutrition information and ingredients of a plain muesli instead.
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Quaker Cruesli Choco Zero Sugar 400 g
A crunchy Choco variety for anyone looking for this flavour. Before ordering, compare the nutrition information and allergens on the pack.
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Quaker Cruesli Zero Sugar Added Strawberry & Peach 400 g
A crunchy strawberry and peach variety for anyone looking for a fruity flavour. Check the nutrition information per 100 g and the allergens.
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon 400 g
A crunchy variety with apple, pecan and cinnamon. Check the allergens carefully if nuts are a concern for you.
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Quaker Zs Cruesli Nuts & Seeds 720 g
A crunchy nut and seed variety for anyone looking for a 720 g pack. Check the ingredients and allergens before ordering.
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Bolletje Crunchy Muesli Nut Mix 375 g
A crunchy nut mix for anyone looking for these ingredients. Read the ingredients list and compare the nutrition information with other varieties.
Frequently asked questions
When can muesli be called ‘high-fibre’?
According to Regulation (EC) No 1924/2006, published via EUR-Lex, the EU nutrition claim ‘high-fibre’ requires at least 6 g of fibre per 100 g or 3 g per 100 kcal. On its own, the claim says nothing about sugars, allergens or the rest of the nutritional value.
Does one portion of muesli automatically provide enough fibre for a day?
No, it depends on the portion size and what else you eat. The Voedingscentrum recommends at least 24 g of fibre a day for adult women and at least 30 g for adult men. Check the fibre content per 100 g on the pack to put your portion into context.
Where can I check the allergens in muesli?
Check the allergen information on the current pack of the variety you’ve chosen. Ingredients differ between plain, fruit, nut and crunchy muesli, so don’t assume that another flavour or pack has the same ingredients.
Does an online product page mean muesli can be delivered to me?
No, a product page alone doesn’t confirm delivery to your address. After entering your postcode, check current availability and the delivery or collection options offered.