When choosing granola for your weekly shop, start by comparing the fibre per 100 g, then compare sugars and energy on the same basis. Next, check the ingredients, allergens, pack size and price per kilo. A high-fibre claim alone won’t tell you whether a product is right for your household and regular shopping list.
Who is this choice relevant for?
Breakfast shoppers who pay attention to fibre
You want to know how much fibre is in your usual granola. Compare the nutritional information per 100 g rather than relying on the wording on the front of the pack. The Netherlands Nutrition Centre also points out that fibre comes from a variety of foods.
Granola shoppers keeping an eye on sugar
You’re looking for crunchy granola and want to weigh up the sugar alongside the fibre. Compare both figures per 100 g and check the energy content too. The Zonnatura and Eat Natural varieties listed by Albert Heijn have different nutritional values.
Households buying enough for the week
You want a pack that suits how much your household uses. As well as the price per kilo, the ingredients, allergens, pack size and availability all matter, especially if several people eat the same granola.
What should you look for when choosing?
Start by comparing nutritional values on the same basis. Then use the label and pack size to decide whether a product is right for your weekly shop.
| What to consider |
What should you check? |
Who is this important for? |
| Fibre content |
Compare fibre per 100 g. If the figures are given per serving, check the serving size too. |
If granola is a regular part of my breakfast, I want to be able to compare the fibre content of different packs. For around 36% of consumers, this is their top selection criterion. |
| Sugars alongside fibre |
Check sugars, fibre and energy per 100 g in the same nutrition table. |
I want crunchy granola, but I also check how much sugar it contains without losing sight of the fibre. Around 29% of consumers put this combination first. |
| Ingredients and allergens |
Check both the ingredients and the ‘contains’ and ‘may contain’ statements on the current pack. |
When our household shares a pack, its contents need to suit everyone. For around 21% of consumers, this is the most important consideration. |
| Stocking up for the week |
Compare the pack size and price per kilo, and check where the product is available. |
I want to buy an amount we’ll use and add it to my regular shopping list. For around 14% of consumers, this comes first. |
Common mistakes
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Relying only on ‘high fibre’
A high-fibre claim doesn’t automatically tell you how much sugar or energy a product contains, or whether it’s suitable for someone with an allergy.
As well as the fibre per 100 g, check the other nutritional values, ingredients and allergens on the pack.
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Comparing a serving with 100 g
A fibre or sugar figure per serving isn’t directly comparable with another product’s figure per 100 g. For example, Albert Heijn lists the values for Quaker Cruesli Original per 45 g serving.
First, convert the figures so you’re comparing them on the same basis. Then consider how much you usually eat.
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Assuming the price per kilo tells you about the fibre
An attractive price per kilo tells you nothing about the fibre content of granola.
Only compare prices once you’ve checked the nutritional information and ingredients on the pack.
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Skipping the label when buying again
A familiar brand name doesn’t mean every variety has the same ingredients or allergens. And having a product on your regular shopping list doesn’t guarantee it’s still available.
Check the pack of the variety you’re buying again, and confirm it’s currently available before placing your order.
Brands to consider
Zonnatura
Albert Heijn lists Zonnatura Crunchy Cacao and Amandel-Cashew in 350 g packs.
- According to Albert Heijn’s nutritional information, Crunchy Cacao contains 25 g of fibre and 1.6 g of sugars per 100 g, while Amandel-Cashew contains 21 g of fibre and 1.9 g of sugars per 100 g.
- Ingredients and allergens vary by variety. If you have a relevant allergy, check the pack of the variety you’ve chosen.
Eat Natural
Granola Low Sugar is a variety you can compare for both fibre and sugar.
- Albert Heijn lists 9.4 g of fibre and 3.2 g of sugars per 100 g for this variety.
- Albert Heijn also lists 472 kcal per 100 g. So a lower sugar figure doesn’t necessarily mean a low energy value.
Quaker Cruesli
Quaker Cruesli Original is a crunchy oat variety. Assess it separately from other granola and Cruesli varieties.
- The Albert Heijn product listing gives 3 g of fibre per 45 g serving.
- The same listing gives 9.4 g of sugars per serving and marked the product as ‘discontinued’. Check current alternatives and compare nutritional values on the same basis.
Golden Bridge
ALDI Netherlands lists Golden Bridge Granola in a 500 g pack.
- The pack size is useful when comparing quantities for your weekly shop.
- Check the nutritional information on the pack before comparing this variety for fibre or sugars.
Lidl
Lidl Netherlands lists granola in Super Berry and Super Nutty varieties.
- Lidl lists these varieties as products available to buy in store.
- For each variety, check the fibre and sugars per 100 g, as well as the ingredients and allergens.
Granola and Cruesli on Joybuy
These granola and Cruesli varieties are worth considering if you want to weigh up nutritional values, ingredients and pack size for your weekly shop. Check the current product packaging before comparing figures across varieties.
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TastyBasics Granola Nuts & Seeds – 350 g
This variety with nuts and seeds could suit a weekly shop if you want to check the ingredients carefully.
Check the fibre and sugars per 100 g on the pack, and check the allergens before choosing it for your household.
View on Joybuy
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Quaker Zs Cruesli Nuts & Seeds – 400 g
This Cruesli variety with nuts and seeds is an option if you’re looking for a 400 g pack to enjoy over several breakfasts.
Compare the fibre and sugars per 100 g with other varieties, and check the allergen information on the current pack.
View on Joybuy
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Holie's Granola Nuts & Seeds – 6 × 350 g
The 6 × 350 g pack is worth considering if you want to stock up on a larger quantity of granola.
Check that this amount suits your usage and storage space. Also read the nutritional information and allergens for the variety on the pack.
View on Joybuy
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Quaker Cruesli Zero Sugar Added Apple, Pecan and Cinnamon – 400 g
This Cruesli variety with apple, pecan and cinnamon is worth considering if you want to weigh up the sugar content as well as the fibre.
The model name says no added sugar, but check the total sugars and fibre per 100 g separately on the label. If you have an allergy, also check the ingredients and warnings about possible traces.
View on Joybuy
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Quaker Cruesli Choco Zero Sugar – 400 g
This Cruesli variety with cocoa could suit you if you’re looking for something crunchy and want to compare the sugar and fibre values for yourself.
Don’t rely on the model name or a fibre claim alone: check both values per 100 g on the current pack and check the allergens.
View on Joybuy
Frequently asked questions
When can granola be called ‘high fibre’?
Under the EU regulation on nutrition claims, a product can carry this claim if it contains at least 6 g of fibre per 100 g or at least 3 g of fibre per 100 kcal. The claim alone says nothing about the amount of sugars, energy or allergens.
How do I compare granola with Cruesli?
Compare the nutritional values of each product per 100 g, even if the packs list different serving sizes. For example, Albert Heijn gives the values for Quaker Cruesli Original per 45 g serving. Don’t compare these directly with a figure per 100 g without converting them first.
Is high-fibre granola enough to meet my daily fibre needs?
Granola isn’t the only source of fibre in your diet. The Netherlands Nutrition Centre also lists wholegrain products, vegetables, fruit, pulses and nuts as sources of fibre.
Should I check allergens if I’m buying the same brand again?
Yes. Check the variety you’ve chosen on the current pack. The Zonnatura varieties Crunchy Cacao and Amandel-Cashew listed by Albert Heijn have different ingredients and allergens.
Can I keep granola on my regular online shopping list?
Check availability before you finish your weekly shop. Lidl Netherlands lists its granola varieties as products available to buy in store, while Albert Heijn’s product listing for Quaker Cruesli Original was marked as ‘discontinued’.