Breakfast fans keeping an eye on fibre
You want to make granola part of your regular morning routine and compare its fibre content. Check the amount per 100 g before choosing based on flavour or packaging.
Who is this for?
Breakfast fans keeping an eye on sugar
You’re looking for crunchy granola with no added sugar, but also want to know how much sugar it contains overall. Check both the ingredients list and the ‘of which sugars’ line.
Breakfast fans comparing protein or carbohydrates too
You’re looking for a different nutritional profile alongside fibre. Compare the values per 100 g and check the ingredients: for example, a protein-focused option may contain soya.
What should you look for?
Start with fibre per 100 g, then use sugar, other nutritional values and ingredients to compare granolas. Under EUR-Lex rules, one of the requirements for the ‘high fibre’ nutrition claim is at least 6 g of fibre per 100 g. Meeting that threshold doesn’t tell you everything about the product.
| What to look for | What to check when buying | Who is this important for? |
|---|---|---|
| Fibre content | Check the fibre per 100 g on the packaging of the exact variety. Compare granolas on the same basis. | If fibre is my main priority for a regular breakfast, I want to be able to compare products directly. Around 44% of consumers prioritise fibre content. |
| Added and total sugars | Check the ingredients list for added sugar, and also read the ‘of which sugars’ amount per 100 g. | I want crunchy granola with no added sugar, but don’t expect it to be sugar-free. For around 33% of consumers, this distinction matters most. |
| Protein and carbohydrates | Compare protein, carbohydrates, fibre and fat per 100 g; check the ingredients too. | If I’m choosing based mainly on protein or carbohydrates as well as fibre, I want to know which ingredients contribute to that profile. Around 23% of consumers prioritise these nutritional values. |
Common pitfalls
-
Treating ‘high fibre’ as a complete assessment of granola
The fibre claim relates to fibre content; it doesn’t tell you about the amount of sugar, fat or salt, or which allergens are present.
Use the claim as a starting point, then compare the other nutritional values and ingredients per 100 g.
-
Confusing ‘no added sugar’ with ‘sugar-free’
Granola with no added sugar can still contain sugars. Quaker Nederland lists 3,2 g of sugars per 100 g for Cruesli Granola Zero Sugar Added Naturel.
Check both the ingredients list and the total amount of sugars on the label of the variety you’re buying.
-
Assuming allergens from the flavour name
A product name doesn’t tell you which grains, nuts or other allergens the granola contains or may contain.
Every time you buy it, check the ingredients list and any warnings on the packaging of the exact variety.
Brands to compare
Cruesli
Quaker Nederland offers granola with no added sugar under the Cruesli name, among other products.
- Quaker Nederland lists 22 g of fibre and 3,2 g of sugars per 100 g for Cruesli Granola Zero Sugar Added Naturel.
- Check the exact packaging for allergens: milk and nuts, among others, may be relevant for this variety.
Zonnatura
Zonnatura offers granolas including Classic Crunchy, as well as varieties with nuts or cocoa.
- According to Zonnatura, Granola Classic Crunchy contains 22 g of fibre and 1,6 g of sugars per 100 g.
- According to Zonnatura, Classic Crunchy contains wheat and soya; the product information also mentions that other allergens may be present.
Albert Heijn
Albert Heijn offers several own-brand granolas, including varieties with nuts and options marketed as high-protein or reduced-carbohydrate.
- The different varieties give you several ingredient and nutritional profiles to compare.
- Compare the nutritional information and allergens for the variety you choose; the names alone don’t show these differences.
Jumbo
Jumbo offers own-brand granolas with ingredients including nuts, seeds or red berries.
- Jumbo lists 20,1 g of fibre per 100 g and no added sugar for Granola Rood Fruit.
- Granola Rood Fruit contains cereals with gluten; also check the warnings about the possible presence of other allergens.
Lidl
Lidl lists its in-store granola varieties as Super Berry and Super Nutty.
- The two flavour options give you a practical starting point for comparing products in store.
- Before deciding, check the fibre, sugars and allergens on the packaging of the variety you choose.
Aldi
ALDI lists Golden Bridge Granola among its breakfast cereals, alongside separate muesli products.
- ALDI lists Golden Bridge Granola in a 500 g pack.
- Don’t compare granola and muesli as if they were the same type of product; check the nutritional information on the packaging you choose.
Products for this breakfast
This selection of Joybuy products includes granola for breakfast and one separate product labelled as crunchy muesli. When choosing, check the product type, pack size and ingredients of the exact variety.
Image unavailable
Quaker Zs Cruesli Natural, 400 g
An option to consider if you’re looking for Cruesli as part of your regular breakfast. Compare the nutritional information on this pack with other varieties; don’t assume it has the same values as a similarly named Quaker product.
If you have allergies, check the ingredients and warnings on the packaging.
Image unavailable
TastyBasics Granola Nuts & Seeds, 350 g
A granola to consider if you’d like a variety with nuts and seeds for breakfast. If these values matter to you, compare protein, carbohydrates, fibre and fat per 100 g.
If you have allergies, check the ingredients and warnings for this variety.
Image unavailable
Holie's Granola Glutenfree Peanut Chocolate, 330 g
A granola with peanut and chocolate for anyone looking for those flavours at breakfast. The peanut in the product name is an important consideration if you need to avoid peanuts.
Always check any dietary or allergen claim on the packaging of this exact variety.
Image unavailable
Holie's Crunchy Muesli Protein Chocolate, 6 x 400 g
An alternative to consider if you’re thinking of having crunchy muesli as well as granola for breakfast. This product is labelled as muesli, so don’t automatically treat it as the same type of product.
The pack contains 6 x 400 g. Check the nutritional information and allergens for this variety.
Image unavailable
Holie's Protein Granola Almond Speculaas, 6 x 350 g
A granola to consider if you’re looking for almond and speculaas flavours. The pack contains 6 x 350 g.
Check the label on the exact pack for nutritional values and allergens, especially if they’re important to your choice.
Frequently asked questions
When can granola be called ‘high fibre’?
Under European rules on nutrition claims, published via EUR-Lex, the ‘high fibre’ claim can be used, among other criteria, when a product contains at least 6 g of fibre per 100 g or 3 g per 100 kcal. Also check the other nutritional values and ingredients: the fibre claim doesn’t assess them.
How do I compare granola when the serving sizes differ?
Compare the nutritional values per 100 g. The Netherlands Nutrition Centre recommends using this basis when comparing labels; for granola, look at sugars, saturated fat and salt as well as fibre.
Is granola with no added sugar also sugar-free?
No. For example, Quaker Nederland lists 3,2 g of sugars per 100 g for Cruesli Granola Zero Sugar Added Naturel. So check both the ingredients list and the ‘of which sugars’ amount on the packaging of the product you choose.
Where can I check which allergens are in granola?
Check the ingredients list and any warnings on the packaging of the exact variety. According to the Netherlands Food and Consumer Product Safety Authority, allergens must be clearly identified in the ingredients list; don’t rely on the flavour name alone.
How should I store opened granola?
Follow the storage instructions on the packaging of the exact variety. For example, Jumbo advises storing its Granola Rood Fruit in a cool, dry place and closing the pack tightly after opening.